Do you want to discover how to promote your business on Instagram? This is an easy 6 steps Beginners guide for marketers that provides some Instagram secrets, strategies and successful tips from Big Brands.

1. Why choose
to Promote your
Business

2. Helps to increase
Brand Awareness
Allows showcase products
in a Creative Way
and establish
Brand Identity
Allows to
Engage with Customers
build
the Community
Source: http://www.smedio.com/how-to-effectively-use-instagram-for-business-infographic/

3. How to achieve

4. Increase your
followers by 50%?
Gain 1000 leads?
Increase brand
awareness ?
Increase Bookings
and Sales?
Step 1: Plan a strategy
What do you want to achieve?

5. Step 2: Check out the competition
What theme did they use?
How successful was it?
Where did they start? Their most successful posts?

6. Step 3: Decide on a theme
Tell Your Brand Story
Use Instagram to
showcase the lifestyle of
your brand and your
customers, rather than
pushy sales messages.

7. Step 4: tell what you do
in a creative and inspiring way
Makes its Followers
feel important
It’s their
customers’
lifestyle
Communicates a
Mission: you wears
Adidas because you’re
ORIGINAL
Which advantages
you get by
following them

8. Step 5: Choose right hashtags
To build
communities
To increase brand
awareness
To be found by people who are
looking for your business
To engage with
your customers
To promote your products or
content in the right place
Use relevant
hashtags
Keywords or phrases
associated with your
brand, business or a
specific content
Don’t overuse
them
Use 10 to 15
hashtags
Use HIGHLY popular
hashtags +
MODERATELY popular +
LESS popular +
one CUSTOM hashtag
Image credit: <a href="http://www.freepik.com/free-vector/information-technology-concept-vector_757850.htm">Designed by Freepik</a>

9. Before releasing any image,
search around for similar
content to see which hashtags
are likely to lead to the most
awareness and engagement
http://top-hashtags.com/instagram/
Use
Step 5: Choose right hashtags
Image credit: <a href="http://www.freepik.com/free-vector/information-technology-concept-vector_757850.htm">Designed by Freepik</a>

10. Step 6:Learn from Big
Brands

11. They use awesome high quality photos

12. They showcase a Lifestyle,
not the product

13. They Inspire and educate their followers
http://instagram.com/p/xoYqRxLif4/
Watch this Video

14. They ask customers to generate content

15. They start conversations and offer
exclusive promotions

16. They use clear “call to actions”
in post captions

17. They reward Followers With Promo Codes
and appreciate them

18. They feature their products In Context

19. They introduce team and new employees

20. What is the secret of

21. astonishingly beautiful Photo and
Customers’ engagement and appreciation

22. Let’s grow your Business
with
Tell the world what you do

23. Yulia’s Profile
Socia Media e Digital Marketing Consultant
Yulia Seregina
About the Author
Yulia’s Twitter
seregina.yulia@gmail.com

24. Sources
1. http://www.smedio.com/how-to-effectively-use-instagram-for-business-infographic/
2. http://socialgarden.com.au/instagram-advertising/effective-instagram-marketing-tips-for-business/
3. http://www.businessinsider.com/these-20-brands-have-mastered-the-use-of-instagram-2013-1?IR=T
4. http://www.socialmediaexaminer.com/instagram-for-business-tips/
5. http://www.socialmediaexaminer.com/instagram-for-business-tips/
6. http://www.jeffbullas.com/2015/01/21/the-7-steps-to-create-an-awesome-contest-on-instagram/