Julie Grosse Technology Marketing portfolio

1. Product Management Methodology

4. Product Management at SIVA Schedule Development Customer Sales/Prof Services Product Product Management Business Exec/Finance Product Office PLC General Contractor Market Research Competitive Analysis Business Case PLC Process Change Request Process

10. Decision Gates Delay & recycle Continue Kill Prior PLC Phase Revisit after condition is met Cease work Proceed to next PLC phase Determine criteria/timing to recycle Communicate decision Internal External Next Step?

11. Example of Gated Approach Purpose Next Stage Decision Input 3 Requirement Decision on business case Invest in requirement definition Business case 2 Concept definition Short Summary SWAG Preliminary screen Need more detailed business case Business case 1 Initial screen Product idea Customer request Elaboration on concept Concept 6 Product complete- ness & quality Operational readiness Decision to launch Invest in market launch & operations Packaging 4 Decision to build Design & construction Invest in product development Requirements Customer inputs Competing projects, schedules 5 Decision for beta or pilot phase Beta test QA & Product Management assessment of readiness -Product -Support

13. Change Request Process Customer Request SIVA Impact SWAG CRF Requirements Development Scheduled Delivery Date Communicated Bugzilla Product Office Approval Customer Acceptance Revised SWAG, CRF & Customer Acceptance If Necessary

16. Process Overview Construction C oncept Phase Pick ideas as product concepts to investigate – “Is this worth doing?” R equirements Phase Determine the details of the target product – “What is it exactly?” C onstruction Phases Build and test the product D eployment Phases Bring the product and its value to our customers D esign Phase Determine “How to solve the requirements” E nvision Phase Generate and collect ALL ideas from customers, employees & partners Concept Requirements Logical Design Physical Design Integrated System Testing Beta Packaging General Release Idea Bucket

17. Companywide Process Product Management Training Documentation QA Sales/ Marketing Development Product Integration & Infrastructure Packaging Customer Service Post-Production Construction Logical Design Requirements Concept & Business Case Physical Design Issues Analysis Issues Analysis Project Management, As-Built Review Project Plan Requirements & Product Plan Product Concept Review & Project Charter Project Management Final Training Training Creation Training Plan Training Draft 1 Review and Rework Final Doc Doc Draft 1 Review and Rework Doc Plan Doc Creation Doc Draft 2 Review and Rework Integrated Test Scripts, Test Plan Review Traceability Matrix Quality Metrics Test Plan Performance & Platform Testing Final Code (Hard Freeze) Construction, Code (Soft Freeze) High-Level Design Product Concept Review Critical Design, Unit Test Plans Rework Final Media / Live Production Version Control & Product Env. Setup Config Mgmt Prep & Setup Release Packaging & Beta Mgmt Deployment & Implementation, Issues Analysis Support Plan SLA Targets Support Training & Prep Sales & Marketing Communications Sales & Return Analysis Final Collateral, Sales Training Product Launch Plan Product Concept Review Collateral Development, Launch Plan Execution Product Launch Integrated System Testing/Beta

18. Phases Product Management Training Documentation QA Sales/ Marketing Development Product Integration & Infrastructure Packaging Customer Service Post-Production Construction Logical Design Requirements Concept & Business Case Physical Design Typical Flow Project Management, As-Built Review Product Architecture & Project Plan Requirements & Product Plan Product Concept Review & Project Charter Project Management Final Training Training Creation Training Plan Training Draft 1 Review and Rework Final Doc Doc Draft 1 Review and Rework Doc Plan Doc Creation Doc Draft 2 Review and Rework Integrated Test Scripts, Test Plan Review Traceability Matrix Quality Metrics Test Plan Performance & Platform Testing Final Code (Hard Freeze) Construction, Code (Soft Freeze) High-Level Design Product Concept Review Critical Design, Unit Test Plans Rework Final Media / Live Production Version Control & Product Env. Setup Config Mgmt Prep & Setup Release Packaging & Beta Mgmt Deployment & Implementation Support Plan SLA Targets Support Training & Prep Sales & Marketing Communications Sales & Return Analysis Final Collateral, Sales Training, Launch, Sales Product Launch Plan Product Concept Review Collateral Development, Launch Plan Execution Sales & Marketing Communications Integrated System Testing/Beta

21. Idea Submission System Submission Form Submissions Process Submission Review Submission Idea Bucket Acknowledgement Concept Decision Gate (typical)

29. Tools Tomcat JRun Application Server Microsoft SourceSafe Version Control MySQL MSSQL Database Windows Linux Operating System Bugzilla Tracking Jbuilder Compiler

31. Life Cycle Overview

34. pretty + usability = acceptance + less training Icon & position conveys status and context faster than text. Use of color and layout helps users quickly identify areas of screen with different data types, function, and purpose. Controls use every day language not cryptic computer jargon such as filter, sort, or scroll. Designed to match the work and work flow, not function and data retrieval. Color, layout, and text used to quickly convey context (what am I looking at and how do I change the view?) . “FOR PICKUP” is not going to change the list of drivers at the bottom left. Contrast is used to help the user focus on the primary purpose of the screen. Layout reduces the number of “hard lines” ... which, in turn, reduces time to comprehension. Text is carefully aligned to improve reading comprehension (see time column)

35. is what’s next 3333 South Congress Avenue Suite 400 Delray Beach, Florida 33445 Phone: (561) 272-2121 Fax: (561) 272-7177 www.sivacorp.com