Successfully reported this slideshow.
Your SlideShare is downloading.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

240

Share

Value Proposition Canvas (explained)

This deck explains what the Value Proposition Canvas (aka Designer) is, how it relates to the well-known Business Model Canvas, and what to keep in mind when using it.

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all
  • Be the first to comment

Value Proposition Canvas (explained)

  1. 1. Value Proposition DesignerJulius ParrisiusSales & Mktg @lengoo.deE-Mail: julius.parrisius@lengoo.deTwitter: @jrparrisiusBlog: juliusparrisius.wordpress.com
  2. 2. Image Source: Alex Osterwalder, businessmodelgeneration.com
  3. 3. Image Source: Alex Osterwalder, JAM9 building blocks
  4. 4. © Alex Osterwalder, Flickr.com
  5. 5. Image Source: Alex Osterwalder, businessmodelgeneration.com
  6. 6. © Alex Osterwalder, Flickr.comGoal: product-market fit
  7. 7. What jobs is she trying toget done?(functional, social, emotional etc…)© Alex Osterwalder, Flickr.com
  8. 8. What pains does she have?(Emotions, cost, situations, risks…)© Alex Osterwalder, Flickr.com
  9. 9. What gains is she hoping for?(functional, social, emotional, costs etc…)© Alex Osterwalder, Flickr.com
  10. 10. © Alex Osterwalder, Flickr.comOn which products/services is your VP based?(in-/tangible, digital/virtual, financial, …)
  11. 11. © Alex Osterwalder, Flickr.comHow are they pain killers?(Emotionen, Kosten, Situationen, Risiken …)
  12. 12. © Alex Osterwalder, Flickr.comHow are they deliveringgains?(funktional, sozial, emotional, Kosten …)
  13. 13. It‘s not just this… …it‘s both together!Image Source: Alex Osterwalder, businessmodelgeneration.com
  14. 14. © marthax, Flickr.com1. What‘s the spider of your industry?Two things to keep in mind in the process:
  15. 15. …think of a spider graph.key comp. factor 1key comp. factor 2key comp. factor 3……relative market positionrelative market positionrelative market position……
  16. 16. 2. Which type of customer are you targeting?Solution of competition?Ugly work-around /no solution?
  17. 17. © Alex Osterwalder, Flickr.comNow you do it:Design a value proposition for your case.
  18. 18. Thank you! Questions?Julius ParrisiusSales & Mktg @lengoo.deE-Mail: julius.parrisius@lengoo.deTwitter: @jrparrisiusBlog: juliusparrisius.wordpress.com

    Be the first to comment

    Login to see the comments

  • duongcgc

    Dec. 25, 2018
  • michalasvane

    Jan. 12, 2019
  • TochukwuIkpegbu

    Feb. 7, 2019
  • ssuseraacf44

    Mar. 27, 2019
  • danadarivandzadeh

    May. 1, 2019
  • faramarzi

    May. 11, 2019
  • erzneves

    May. 18, 2019
  • abhijit2020

    Jun. 4, 2019
  • charries

    Jun. 17, 2019
  • ucheocheoha

    Oct. 21, 2019
  • wrightph

    Oct. 25, 2019
  • ToniaMichaely

    Feb. 18, 2020
  • lukehan

    Mar. 15, 2020
  • adeebzaki

    Jun. 4, 2020
  • husamahmad

    Jul. 7, 2020
  • hh.deepak

    Jul. 26, 2020
  • NasimAtaie

    Sep. 6, 2020
  • PaulusAnggoroWisnu

    Sep. 24, 2020
  • armeenomer

    Dec. 21, 2020
  • TamilarasiK4

    Jan. 18, 2021

This deck explains what the Value Proposition Canvas (aka Designer) is, how it relates to the well-known Business Model Canvas, and what to keep in mind when using it.

Views

Total views

205,411

On Slideshare

0

From embeds

0

Number of embeds

127,383

Actions

Downloads

0

Shares

0

Comments

0

Likes

240

×