How customer data from location analytics can help you address the common loyalty marketing challenges and create lasting loyalty for your brand.

1. BENEFITS OF LOCATION
DATA DRIVEN LOYALTY
MARKETING

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Loyalty Is Not Driven By Discounts
Most loyalty programs are designed to primarily
offer financial benefits to customers. But if you
think of it, loyalty among customers is not
created by price discounts. Customers who buy
from you because of price will stop doing so if
they can find a cheaper alternative elsewhere.
You have to find a better way to retain existing
customers.
According to Gartner, 80% of a company’s
future revenue will come from only 20% of its
existing customers.

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Benefits of Location
Data Driven Loyalty
Let’s look at how location technology can
help you address these common challenges
and create lasting loyalty:
There are 3 main benefits of location
analytics driven loyalty marketing:
1. Understand Your Customers Better
2. Identify Right Engagement Channels
3. Real Time Personalization

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1. Understand Your Customers Better
The WiFi analytics platform deployed at your
business venue can help you capture behavioral
data and help you answer some really tough
questions:
1. Identify customers are worth keeping?
2. Which segment of customers to let lag?
3. Which customers to let go?

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2. Identify Right Engagement Channels
Customers can be targeted using a variety of
channels such as SMS, in-app notification,
emails or captive portals. But if you want to
convert your existing customer base to a loyal
group of customers, you also need to know
which of these channels work best in
attracting their attention.
Fortunately, another strength of a location
analytics platform is its ability to analyze
marketing campaign responses. A business
owner can view how many sales transactions
were made in each of his stores, how many
offers were redeemed using email coupons,
how many SMS discount coupons were used
during in-store transactions and how many in-
app notifications led to sales?

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3. Real Time Personalization
Messages that are not relevant to customers will
simply fly past them. On the other hand,
personalization can result in 29% higher open rates
and 41% higher click through rates. This is a major
reason why companies are focusing on personalizing
experiences to drive customer loyalty.
There are many ways in which a WiFi location
analytics platform can help you personalize customer
experience that includes:
- Putting a name to the face
- Identify different set of customers
- Special Treatment for Loyal customers

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Location Analytics: A Force Multiplier
Web, social, mobile: each new technological wave
that marketers need to understand and harness
seems to follow right on the heels of the previous
one. The next big thing, certainly in retail, seems
to be location analytics.
Location analytics is not just a useful technology
on its own, it’s real value is as a force multiplier
for things like loyalty programs and mobile
advertising.

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About July Systems
Founded in 2001, we are pioneers in mobile experience
and engagement platforms. Through a process of
continuous innovation we have stayed ahead of the
curve in a fast changing mobile landscape. We’re now
on a mission to digitize physical spaces through our
latest product Proximity MX, a SaaS tool that provides
location analytics and mobile customer engagements
for physical spaces.
Connect with us:
www.julysystems.com | Facebook | Twitter | LinkedIn

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