The document discusses how predictive location analytics can help retailers improve customer retention by gaining insights into customer churn. It states that retailers need to analyze both digital and real-world customer behaviors to understand reasons for churn and identify patterns to predict future trends. A predictive location analytics tool can identify which customers are likely to leave by using data on customer locations, in-store behavior, and dwell times. When combined with other customer data sources, this allows customers to be segmented more accurately and communications to be more relevant, improving retention.
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About July Systems
Founded in 2001, we are pioneers in mobile experience
and engagement platforms. Through a process of
continuous innovation we have stayed ahead of the
curve in a fast changing mobile landscape. We’re now
on a mission to digitize physical spaces through our
latest product Proximity MX, a SaaS tool that provides
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