A lot of curious and confused entrepreneurs who
find it difficult to decide on how to approach
their mobile app development strategy.
If you’re confused and wondering whether to
build a hybrid mobile app or a native mobile
app, don’t worry, this presentation will help you
decide your mobile app strategy in less than 5
Hybrid App Development
Native App Development
Developer augments web code with native SDK. Can
be easily deployed across multiple platform and is
usually the cheaper and faster solution
This is platform (iOS, Android etc.) specific and
requires unique expertise. However the full potential
of the platform can be leveraged which will drive
great user experience and larger app capabilities Can
be pricey based on requirement and take longer to
Do you want to use native features in the Mobile App?
If your app is heavy on native phone capability and this
is your primary USP, then native app development will
work best. While building a Hybrid Mobile App,
depending on the framework that you adopt (there are
several in the market), you may or may not have access
to native features. Some of these native features can be
the Camera, Contacts, SMS, Hardware Device Buttons.
How quickly do you want to take it to the market?
The time to market is dependent on various factors like
the amount of features and number of resources you
have. More resources typically mean that the budget
will increase. If you want to launch the mobile app
quickly to the market with limited resources, it would be
wise to go with hybrid app approach, which will help to
launch your app on multiple platforms in a short time.
Do you have separate budget for developers in iOS
and Android (considering that they dominate the
If you can allocate separate budget for iOS and Android
development resources, and you have liberty of time to
take it to the market (we had earlier wrote about the
importance of getting your mobile app quick to
market), then you don’t have to worry much; go for
How often do you need to update your mobile app?
If you need to make frequent updates to your app,
which means that the user will have to update from the
App Store regularly , then you should consider a hybrid
app. The biggest advantage for hybrid app is that
unless you have an integral change of the functionality
in the app, all the content will be updated from web
directly. This is one of the reasons that most Banks,
News and Media apps in the market are hybrid. Hybrid
apps also let you work out of a single code-base
thereby helping the teams work more efficiently.
Do you want to have the best user experience?
If you want to create an awesome user experience, the
native app approach would be better. A hybrid app can
never match the level of creative user experience that
you get in a native app. However, this doesn’t mean
that the user experience of a hybrid app is bad. A good
front-end developer in hybrid app can get close to a
native experience, but it’s a far stretch.
Development Language Native Only Native and Web / Web Only
Device Access Complete Complete
Device Specific Features High Moderate
Speed Very Fast Medium
App Store Available Available
Approval Process Mandatory Low Overhead
Code Portability None High
Advanced Graphics High Moderate
UI / UX High Moderate
Access to Native APIs High Moderate
Development Cost Expensive Reasonable
There are several factors that you should consider when
you step-up to make the best Mobile App for your
Should you chose native, you have the luxury of
exploring native features and offer a better user
experience for your users.
However, opting for a hybrid app will ensure that your
app is cross platform ready, in a short time with a
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Hybrid vs Native Mobile App. Decide in 5 minutes!
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