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BBuussiinneessss CCoommmmuunniiccaattiioonn 
IInnttrroo,, PPrroocceessss 
Prepared by: 
JUNAID ASHRAF
CCoommmmuunniiccaattiioonn 
• What is communication? 
 Definition 
Purpose 
◦ Inform 
◦ Persuade 
◦ Shock 
◦ Praise 
◦ Criticize 
◦ Please 
◦ Inspire
CCoommmmuunniiccaattiioonn iinn 
OOrrggaanniizzaattiioonnaall SSeettttiinnggss 
Flow of messages 
Difference between internal and external 
communication 
refer to Fig. 1.1. pg. 5 BCT 
Formal and/or informal 
Refer to Fig. 1.2, pg. 5 BCT
BBCCTT FFiigg 11..11-- FFoorrmmss ooff 
CCoommmmuunniiccaattiioonn 
Internal External 
Formal Planned communication 
among insiders (such as 
memos, reports, email, 
instant messages, executive 
blogs, conference calls, and 
presentations) that follows 
company’s chain of 
command 
Planned communication with 
outsiders (such as letters, 
reports, speeches, websites, 
instant messages, and news 
releases, advertising, and 
executive blogs) 
Informal Casual communication 
among employees (such as 
e-mail, instant messages, 
face-to-face conversations, 
phone calls, team blogs) 
that do not follow the 
company’s chain of 
command 
Casual communication with 
suppliers, customers, investors, 
and other outsiders (such as 
face-to-face conversations, e-mail, 
instant messages, phone 
calls, and customer-support 
blogs)
BBCCTT FFiigg 11..22-- FFoorrmmaall 
CCoommmmuunniiccaattiioonn NNeettwwoorrkk
DDiiffffeerreennccee bb//ww EEvveerryyddaayy aanndd 
BBuussiinneessss CCoommmmuunniiccaattiioonn 
Difference between everyday 
communication and business communication 
◦ Purpose 
◦ Audience 
◦ Information 
◦ Organization 
◦ Style 
◦ Document Design 
◦ Visuals 
Cost of communication
OOvveerr--vviieeww ooff BBuussiinneessss 
CCoommmmuunniiccaattiioonn
CCoommmmuunniiccaattiioonn PPrroocceessss
CCoommmmuunniiccaattiioonn PPrroocceessss
CCoommmmuunniiccaattiioonn PPrroocceessss
CCoommmmuunniiccaattiioonn PPrroocceessss
CCoommmmuunniiccaattiioonn PPrroocceessss
CCaarreeeerr SSeellff--AAsssseessssmmeenntt 
Career Self-Assessment Test
Good 
Luck!!!

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Business Communiction

Editor's Notes

  1. Definition: Communication is a process of transferring information from one entity to another. Communication processes are sign-mediated interactions between at least two agents which share a repertoire of signs and semiotic rules Must involve 2 or more parties Transfer of information Involves some action the party receiving the information
  2. Business communication can be both formal or informal and internal or external. As you can see from this chart, many of the same tools can be used in any of these four situations.
  3. In the formal communication network – defined by the relationships between the various job positions in the organization – message flow upwards, downwards and horizontally.
  4. Information and Communications Technology (ICT)
  5. Source: http://www.knowthis.com/principles-of-marketing-tutorials/promotion-decisions/the-communication-process/
  6. Source: http://www.slideshare.net/anakarinapereira/the-speech-communication-process-presentation-762998
  7. Source: http://www.tops.lk/article26311-developing-your-soft-skills-understanding-business-communication.html
  8. Source: http://www.slideshare.net/anakarinapereira/the-speech-communication-process-presentation-762998
  9. Source: http://www.tpub.com/content/administration/14300/css/14300_46.htm