Society, business and technology are all dependent on effective communication. Without effective communication there is confusion, dissatisfaction and misunderstandings. In order to operate a business appropriately, one must understand the basics of business communication and its essential role in creating success. Business communication is any form of communication, verbal or nonverbal, that is used to relay a message, promote a product or service or share information.
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Internal External
Formal Planned communication
among insiders (such as
memos, reports, email,
instant messages, executive
blogs, conference calls, and
presentations) that follows
company’s chain of
command
Planned communication with
outsiders (such as letters,
reports, speeches, websites,
instant messages, and news
releases, advertising, and
executive blogs)
Informal Casual communication
among employees (such as
e-mail, instant messages,
face-to-face conversations,
phone calls, team blogs)
that do not follow the
company’s chain of
command
Casual communication with
suppliers, customers, investors,
and other outsiders (such as
face-to-face conversations, e-mail,
instant messages, phone
calls, and customer-support
blogs)
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Difference between everyday
communication and business communication
◦ Purpose
◦ Audience
◦ Information
◦ Organization
◦ Style
◦ Document Design
◦ Visuals
Cost of communication
Definition:
Communication is a process of transferring information from one entity to another. Communication processes are sign-mediated interactions between at least two agents which share a repertoire of signs and semiotic rules
Must involve 2 or more parties
Transfer of information
Involves some action the party receiving the information
Business communication can be both formal or informal and internal or external. As you can see from this chart, many of the same tools can be used in any of these four situations.
In the formal communication network – defined by the relationships between the various job positions in the organization – message flow upwards, downwards and horizontally.