Creativity Assignment #2

1. What is Visible at Eye
Level?
VAEL (Visible At Eye Level)
Mary Payton

2.  Security visible everywhere
◦ Minimal barriers between tellers and customers
◦ No photos allowed
 No music
 Waiting in the long line? Tea and
Crumpets? Sure!
 VAEL: Friendly tellers and advertisements
Bank of America

3.  Security visible everywhere
◦ Inch thick Plexiglass between tellers and
customers
◦ No photos allowed
 Line/life is short, can’t wait to leave
 VAEL: My own reflection in the Plexiglass
Wells Fargo Bank

4.  Music from the 60’s
 Crowded shelves
 Beware of Grandmas on a mission!
 VAEL (for Children): Candy and Sweet
Cereal
 VAEL (for Adults): Steak and Metamucil
Smith’s Grocery Store

5.  Noise from barking dogs, croaking
parrots, and bubbles from fish tanks
 Crowded shelves and Crowded aisles
(Owners and their dogs)
 VAEL (for Adults): Premium toys and food
 VAEL (for Dogs): Dog toys and packaged
treats
PetSmart Pet Store

6.  Bright lights
 Warehouse atmosphere
 Music from 2000’s
 VAEL (for adults): Shoes everywhere!
 VAEL (for children dragged along): Boring
boxes
DSW Shoe Store

7.  Bright lights
 Warehouse atmosphere
 Smells like Christmas
 Music from 60’s and 70’s, covers not original
 VAEL (for Adults): the most expensive yarns
and products
 VAEL (for Children): coloring books and
cheap toys
JoAnn’s Fabric Store