6 Ways to Build a Massive Audience with Content Marketing - #Authority2015

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The document outlines 6 steps to building a massive audience with content: 1) Build an audience first, then monetize it, 2) Find your content's "sweet spot" that attracts an audience, 3) Tilt your content to attract more people, 4) Create a mission statement defining your audience, content, and goals, 5) Focus on one content type and main platform, and create content consistently over a long period, 6) Expand with related content types and platforms once the base audience is established.

Marketing Business

by @JoePulizzi
6 Steps to Building a Massive
Audience with Content

@JoePulizzi
First, build an audience.
Then, monetize it.

@JoePulizzi
Food Scientist Education
Impossible
Food Creations
Content Tilt

@JoePulizzi
Everyone stops at the sweet spot…
Hardly anyone “tilts” the content.

@JoePulizzi
What do all media
companies do that you
do not with your
content?

@JoePulizzi
Create Your Mission
Statement:
- Defined Audience
- Deliver
- Outcome

@JoePulizzi
One Content Type
One Main Platform
Consistent Delivery
Long Period of Time
The Base

@JoePulizzi
One Content Type
+ One Platform
+ Consistency
+ Time

@JoePulizzi
Content Inc. – The Podcast
http://cmi.media/CI-podcast

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