SlideShare a Scribd company logo

8 Critical Thoughts for Editors and Content Creators

•Download as PPTX, PDF•
•
Joe Pulizzi
Joe Pulizzi

This presentation by Joe Pulizzi covers eight deep thoughts that media editors and content creators in any brand need to pay attention to. Includes the changing media model, tracking subscriptions and conversions, becoming a social media celebrity, stealing audience, influencer relations, and the growing importance of email. Originally presented as an editorial workshop.

Marketing
1 of 52
@JoePulizzi KEYNOTE PRESENTATION EIGHT DEEP THOUGHTS FOR EDITORS TO CHANGE THE WORLD Joe Pulizzi Founder, Content Marketing Institute and Orange Effect Foundation
@JoePulizzi THERE IS ONE KEY TO A SUCCESSFUL PRESENTATION
@JoePulizzi ONE
@JoePulizzi #1 THE MEDIA MODEL AND THE MARKETING MODEL ARE THE SAME
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi MEDIA BRAND OR PRODUCT BRAND?
@JoePulizzi
@JoePulizzi
@JoePulizzi MEDIA BRAND OR PRODUCT BRAND?
@JoePulizzi #2 THINK LIKE A MARKETER
@JoePulizzi MARKETERS KNOW WHAT LEVERS BRING IN THE MOST MONEY.
@JoePulizzi
@JoePulizzi Content Engine Profit Driver
@JoePulizzi
@JoePulizzi
@JoePulizzi EDITOR’S GOALS: 1. FOLLOW THE MISSION 2. GET AND KEEP SUBSCRIBERS
@JoePulizzi #3 TRACK SUBSCRIPTIONS
@JoePulizzi
@JoePulizzi Who Converts the Best?
@JoePulizzi INSTEAD OF PUBLISH MORE, EDIT MORE SPEND MINIMUM 20% ON EDITING OLD CONTENT
@JoePulizzi
@JoePulizzi #4 BECOME THE SOCIAL CELEBRITY YOU WERE CALLED TO BE
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi PICK ONE OR TWO CHANNELS; BE CONSISTENT; DRIVE VALUE
@JoePulizzi #5 STEAL AUDIENCE WHENEVER YOU CAN
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi #6 GET SERIOUS ABOUT INFLUENCERS
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi #7 EMAIL, EMAIL, EMAIL
@JoePulizzi
@JoePulizzi
@JoePulizzi@JoePulizzi
@JoePulizzi YAY! BOO!
@JoePulizzi MUST HAVE A Truly Amazing E-Newsletter
@JoePulizzi #8 START EVERY EDITORIAL MEETING WITH YOUR MISSION
@JoePulizzi CASE STUDY EDITORIAL MISSION STATEMENT
@JoePulizzi 1. CORE TARGET AUDIENCE 2. WHAT WILL BE DELIVERED 3. THE OUTCOME FOR THE AUDIENCE “Welcome to Digital Photography School – a website with simple tips to help digital camera owners get the most out of their cameras.” CONTENT MISSION STATEMENT
@JoePulizzi 1. Is Our Content Truly Unique? 2. Are We Too Broad? 3. Are We Providing Value in Every Piece of Information? 4. If We Were Gone, Would Anyone Miss Us?
@JoePulizzi TAKEAWAYS • Understand that media and product brands now communicate using the same model. • Become the marketer you were always meant to be – Follow the $$$. • Track subscriptions like your life depends on it. • Give in to becoming a social media celebrity. • Plan to steal audience whenever possible. • Get serious about integrating influencers into your editorial plan. • Email breakfast, lunch and dinner. • Start every editorial meeting by reviewing your editorial mission statement.
@JoePulizzi
@JoePulizzi JoePulizzi.com/Newsletter Q&A

Recommended

Six Steps to Creating a Content Brand - A Content Marketing Formula
Six Steps to Creating a Content Brand - A Content Marketing FormulaSix Steps to Creating a Content Brand - A Content Marketing Formula
Six Steps to Creating a Content Brand - A Content Marketing FormulaJoe Pulizzi
 
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit Center
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit CenterRethinking Marketing - Turning Your Marketing from Cost Center to Profit Center
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit CenterJoe Pulizzi
 
Five Epic Content Marketing Essentials to Know - Content Connections #acrolinxcc
Five Epic Content Marketing Essentials to Know - Content Connections #acrolinxccFive Epic Content Marketing Essentials to Know - Content Connections #acrolinxcc
Five Epic Content Marketing Essentials to Know - Content Connections #acrolinxccJoe Pulizzi
 
Content Inc. - A Working Content Marketing Model #AMANashville
Content Inc. - A Working Content Marketing Model #AMANashvilleContent Inc. - A Working Content Marketing Model #AMANashville
Content Inc. - A Working Content Marketing Model #AMANashvilleJoe Pulizzi
 
Content Inc. - Joe Pulizzi, Keynote at DOYO Live - Digital Marketing & UX Des...
Content Inc. - Joe Pulizzi, Keynote at DOYO Live - Digital Marketing & UX Des...Content Inc. - Joe Pulizzi, Keynote at DOYO Live - Digital Marketing & UX Des...
Content Inc. - Joe Pulizzi, Keynote at DOYO Live - Digital Marketing & UX Des...DOYO Live
 
Content Marketing – Hvordan bygge et stort publikum og en vellykket bedrift
Content Marketing – Hvordan bygge et stort publikum og en vellykket bedriftContent Marketing – Hvordan bygge et stort publikum og en vellykket bedrift
Content Marketing – Hvordan bygge et stort publikum og en vellykket bedriftContent Marketing Norge
 
The Content Inc. Model by Joe Pulizzi - Content Marketing Master Class 2016
The Content Inc. Model by Joe Pulizzi - Content Marketing Master Class 2016The Content Inc. Model by Joe Pulizzi - Content Marketing Master Class 2016
The Content Inc. Model by Joe Pulizzi - Content Marketing Master Class 2016Joe Pulizzi
 
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing ProgramHow to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing ProgramJoe Pulizzi
 

Recommended

Six Steps to Creating a Content Brand - A Content Marketing Formula
Six Steps to Creating a Content Brand - A Content Marketing FormulaSix Steps to Creating a Content Brand - A Content Marketing Formula
Six Steps to Creating a Content Brand - A Content Marketing FormulaJoe Pulizzi
 
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit Center
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit CenterRethinking Marketing - Turning Your Marketing from Cost Center to Profit Center
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit CenterJoe Pulizzi
 
Five Epic Content Marketing Essentials to Know - Content Connections #acrolinxcc
Five Epic Content Marketing Essentials to Know - Content Connections #acrolinxccFive Epic Content Marketing Essentials to Know - Content Connections #acrolinxcc
Five Epic Content Marketing Essentials to Know - Content Connections #acrolinxccJoe Pulizzi
 
Content Inc. - A Working Content Marketing Model #AMANashville
Content Inc. - A Working Content Marketing Model #AMANashvilleContent Inc. - A Working Content Marketing Model #AMANashville
Content Inc. - A Working Content Marketing Model #AMANashvilleJoe Pulizzi
 
Content Inc. - Joe Pulizzi, Keynote at DOYO Live - Digital Marketing & UX Des...
Content Inc. - Joe Pulizzi, Keynote at DOYO Live - Digital Marketing & UX Des...Content Inc. - Joe Pulizzi, Keynote at DOYO Live - Digital Marketing & UX Des...
Content Inc. - Joe Pulizzi, Keynote at DOYO Live - Digital Marketing & UX Des...DOYO Live
 
Content Marketing – Hvordan bygge et stort publikum og en vellykket bedrift
Content Marketing – Hvordan bygge et stort publikum og en vellykket bedriftContent Marketing – Hvordan bygge et stort publikum og en vellykket bedrift
Content Marketing – Hvordan bygge et stort publikum og en vellykket bedriftContent Marketing Norge
 
The Content Inc. Model by Joe Pulizzi - Content Marketing Master Class 2016
The Content Inc. Model by Joe Pulizzi - Content Marketing Master Class 2016The Content Inc. Model by Joe Pulizzi - Content Marketing Master Class 2016
The Content Inc. Model by Joe Pulizzi - Content Marketing Master Class 2016Joe Pulizzi
 
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing ProgramHow to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing ProgramJoe Pulizzi
 
6 Ways to Build a Massive Audience with Content Marketing - #Authority2015
6 Ways to Build a Massive Audience with Content Marketing - #Authority20156 Ways to Build a Massive Audience with Content Marketing - #Authority2015
6 Ways to Build a Massive Audience with Content Marketing - #Authority2015Joe Pulizzi
 
A Content First Business for eLearning University
A Content First Business for eLearning UniversityA Content First Business for eLearning University
A Content First Business for eLearning UniversityJoe Pulizzi
 
Content Marketing 2.0 - Beyond the Basics - Cleveland AMA
Content Marketing 2.0 - Beyond the Basics - Cleveland AMAContent Marketing 2.0 - Beyond the Basics - Cleveland AMA
Content Marketing 2.0 - Beyond the Basics - Cleveland AMAJoe Pulizzi
 
6 Steps to Creating a Content Marketing Strategy - #SMMW15
6 Steps to Creating a Content Marketing Strategy - #SMMW156 Steps to Creating a Content Marketing Strategy - #SMMW15
6 Steps to Creating a Content Marketing Strategy - #SMMW15Joe Pulizzi
 
How to Launch a Content-First Business (Content Inc.) -- Content Marketing In...
How to Launch a Content-First Business (Content Inc.) -- Content Marketing In...How to Launch a Content-First Business (Content Inc.) -- Content Marketing In...
How to Launch a Content-First Business (Content Inc.) -- Content Marketing In...Conductor
 
Content Marketing Strategies - South Africa
Content Marketing Strategies - South AfricaContent Marketing Strategies - South Africa
Content Marketing Strategies - South AfricaJoe Pulizzi
 
Content Marketing as a Profit Center #MPB2B 2016
Content Marketing as a Profit Center #MPB2B 2016Content Marketing as a Profit Center #MPB2B 2016
Content Marketing as a Profit Center #MPB2B 2016Joe Pulizzi
 
What Marketers Need to Do to Survive the Pandemic (PCMA)
What Marketers Need to Do to Survive the Pandemic (PCMA)What Marketers Need to Do to Survive the Pandemic (PCMA)
What Marketers Need to Do to Survive the Pandemic (PCMA)Joe Pulizzi
 
Good to Great Content Marketing - 5 Content Marketing Trends to Consider Now
Good to Great Content Marketing - 5 Content Marketing Trends to Consider NowGood to Great Content Marketing - 5 Content Marketing Trends to Consider Now
Good to Great Content Marketing - 5 Content Marketing Trends to Consider NowJoe Pulizzi
 
October 2013 dmaDetroit Luncheon - Joe Pulizzi - Content Marketing
October 2013 dmaDetroit Luncheon - Joe Pulizzi - Content MarketingOctober 2013 dmaDetroit Luncheon - Joe Pulizzi - Content Marketing
October 2013 dmaDetroit Luncheon - Joe Pulizzi - Content Marketingdmadetroit
 
Social networks.odp
Social networks.odpSocial networks.odp
Social networks.odpclaudiapovedamonsalvez
 
SoundCloud: creative idea + media plan
SoundCloud: creative idea + media planSoundCloud: creative idea + media plan
SoundCloud: creative idea + media planSurya Patel
 
The Right Social Media Setup
The Right Social Media SetupThe Right Social Media Setup
The Right Social Media SetupNicki Hicks
 
Getting Started with Content Marketing - Workshop for Greenhouse Grower
Getting Started with Content Marketing - Workshop for Greenhouse GrowerGetting Started with Content Marketing - Workshop for Greenhouse Grower
Getting Started with Content Marketing - Workshop for Greenhouse GrowerJoe Pulizzi
 
How to Launch a Content-First Business
How to Launch a Content-First BusinessHow to Launch a Content-First Business
How to Launch a Content-First BusinessJoe Pulizzi
 
Content Inc - The Six Step Business Model for Startups
Content Inc - The Six Step Business Model for Startups Content Inc - The Six Step Business Model for Startups
Content Inc - The Six Step Business Model for Startups Joe Pulizzi
 
Content Marketing: The Approach and Opportunity
Content Marketing: The Approach and OpportunityContent Marketing: The Approach and Opportunity
Content Marketing: The Approach and OpportunityJoe Pulizzi
 
Epic Content Marketing to Drive Your B2B Business - BMA Colorado
Epic Content Marketing to Drive Your B2B Business - BMA ColoradoEpic Content Marketing to Drive Your B2B Business - BMA Colorado
Epic Content Marketing to Drive Your B2B Business - BMA ColoradoJoe Pulizzi
 
Cision Webinar: Epic Content Marketing With Joe Pulizzi
Cision Webinar: Epic Content Marketing With Joe PulizziCision Webinar: Epic Content Marketing With Joe Pulizzi
Cision Webinar: Epic Content Marketing With Joe PulizziCision
 
The Secrets to Building a Dominant Media Property - Confab MN Central 2014
The Secrets to Building a Dominant Media Property - Confab MN Central 2014The Secrets to Building a Dominant Media Property - Confab MN Central 2014
The Secrets to Building a Dominant Media Property - Confab MN Central 2014Joe Pulizzi
 
Small Business Content Marketing Workshop - Good to Great
Small Business Content Marketing Workshop - Good to GreatSmall Business Content Marketing Workshop - Good to Great
Small Business Content Marketing Workshop - Good to GreatJoe Pulizzi
 
Good to-great
Good to-greatGood to-great
Good to-greatMedia-Mosaic
 

More Related Content

What's hot

6 Ways to Build a Massive Audience with Content Marketing - #Authority2015
6 Ways to Build a Massive Audience with Content Marketing - #Authority20156 Ways to Build a Massive Audience with Content Marketing - #Authority2015
6 Ways to Build a Massive Audience with Content Marketing - #Authority2015Joe Pulizzi
 
A Content First Business for eLearning University
A Content First Business for eLearning UniversityA Content First Business for eLearning University
A Content First Business for eLearning UniversityJoe Pulizzi
 
Content Marketing 2.0 - Beyond the Basics - Cleveland AMA
Content Marketing 2.0 - Beyond the Basics - Cleveland AMAContent Marketing 2.0 - Beyond the Basics - Cleveland AMA
Content Marketing 2.0 - Beyond the Basics - Cleveland AMAJoe Pulizzi
 
6 Steps to Creating a Content Marketing Strategy - #SMMW15
6 Steps to Creating a Content Marketing Strategy - #SMMW156 Steps to Creating a Content Marketing Strategy - #SMMW15
6 Steps to Creating a Content Marketing Strategy - #SMMW15Joe Pulizzi
 
How to Launch a Content-First Business (Content Inc.) -- Content Marketing In...
How to Launch a Content-First Business (Content Inc.) -- Content Marketing In...How to Launch a Content-First Business (Content Inc.) -- Content Marketing In...
How to Launch a Content-First Business (Content Inc.) -- Content Marketing In...Conductor
 
Content Marketing Strategies - South Africa
Content Marketing Strategies - South AfricaContent Marketing Strategies - South Africa
Content Marketing Strategies - South AfricaJoe Pulizzi
 
Content Marketing as a Profit Center #MPB2B 2016
Content Marketing as a Profit Center #MPB2B 2016Content Marketing as a Profit Center #MPB2B 2016
Content Marketing as a Profit Center #MPB2B 2016Joe Pulizzi
 
What Marketers Need to Do to Survive the Pandemic (PCMA)
What Marketers Need to Do to Survive the Pandemic (PCMA)What Marketers Need to Do to Survive the Pandemic (PCMA)
What Marketers Need to Do to Survive the Pandemic (PCMA)Joe Pulizzi
 
Good to Great Content Marketing - 5 Content Marketing Trends to Consider Now
Good to Great Content Marketing - 5 Content Marketing Trends to Consider NowGood to Great Content Marketing - 5 Content Marketing Trends to Consider Now
Good to Great Content Marketing - 5 Content Marketing Trends to Consider NowJoe Pulizzi
 
October 2013 dmaDetroit Luncheon - Joe Pulizzi - Content Marketing
October 2013 dmaDetroit Luncheon - Joe Pulizzi - Content MarketingOctober 2013 dmaDetroit Luncheon - Joe Pulizzi - Content Marketing
October 2013 dmaDetroit Luncheon - Joe Pulizzi - Content Marketingdmadetroit
 
SoundCloud: creative idea + media plan
SoundCloud: creative idea + media planSoundCloud: creative idea + media plan
SoundCloud: creative idea + media planSurya Patel
 
The Right Social Media Setup
The Right Social Media SetupThe Right Social Media Setup
The Right Social Media SetupNicki Hicks
 

What's hot (13)

6 Ways to Build a Massive Audience with Content Marketing - #Authority2015
6 Ways to Build a Massive Audience with Content Marketing - #Authority20156 Ways to Build a Massive Audience with Content Marketing - #Authority2015
6 Ways to Build a Massive Audience with Content Marketing - #Authority2015
 
A Content First Business for eLearning University
A Content First Business for eLearning UniversityA Content First Business for eLearning University
A Content First Business for eLearning University
 
Content Marketing 2.0 - Beyond the Basics - Cleveland AMA
Content Marketing 2.0 - Beyond the Basics - Cleveland AMAContent Marketing 2.0 - Beyond the Basics - Cleveland AMA
Content Marketing 2.0 - Beyond the Basics - Cleveland AMA
 
6 Steps to Creating a Content Marketing Strategy - #SMMW15
6 Steps to Creating a Content Marketing Strategy - #SMMW156 Steps to Creating a Content Marketing Strategy - #SMMW15
6 Steps to Creating a Content Marketing Strategy - #SMMW15
 
How to Launch a Content-First Business (Content Inc.) -- Content Marketing In...
How to Launch a Content-First Business (Content Inc.) -- Content Marketing In...How to Launch a Content-First Business (Content Inc.) -- Content Marketing In...
How to Launch a Content-First Business (Content Inc.) -- Content Marketing In...
 
Content Marketing Strategies - South Africa
Content Marketing Strategies - South AfricaContent Marketing Strategies - South Africa
Content Marketing Strategies - South Africa
 
Content Marketing as a Profit Center #MPB2B 2016
Content Marketing as a Profit Center #MPB2B 2016Content Marketing as a Profit Center #MPB2B 2016
Content Marketing as a Profit Center #MPB2B 2016
 
What Marketers Need to Do to Survive the Pandemic (PCMA)
What Marketers Need to Do to Survive the Pandemic (PCMA)What Marketers Need to Do to Survive the Pandemic (PCMA)
What Marketers Need to Do to Survive the Pandemic (PCMA)
 
Good to Great Content Marketing - 5 Content Marketing Trends to Consider Now
Good to Great Content Marketing - 5 Content Marketing Trends to Consider NowGood to Great Content Marketing - 5 Content Marketing Trends to Consider Now
Good to Great Content Marketing - 5 Content Marketing Trends to Consider Now
 
October 2013 dmaDetroit Luncheon - Joe Pulizzi - Content Marketing
October 2013 dmaDetroit Luncheon - Joe Pulizzi - Content MarketingOctober 2013 dmaDetroit Luncheon - Joe Pulizzi - Content Marketing
October 2013 dmaDetroit Luncheon - Joe Pulizzi - Content Marketing
 
Social networks.odp
Social networks.odpSocial networks.odp
Social networks.odp
 
SoundCloud: creative idea + media plan
SoundCloud: creative idea + media planSoundCloud: creative idea + media plan
SoundCloud: creative idea + media plan
 
The Right Social Media Setup
The Right Social Media SetupThe Right Social Media Setup
The Right Social Media Setup
 

Similar to 8 Critical Thoughts for Editors and Content Creators

Getting Started with Content Marketing - Workshop for Greenhouse Grower
Getting Started with Content Marketing - Workshop for Greenhouse GrowerGetting Started with Content Marketing - Workshop for Greenhouse Grower
Getting Started with Content Marketing - Workshop for Greenhouse GrowerJoe Pulizzi
 
How to Launch a Content-First Business
How to Launch a Content-First BusinessHow to Launch a Content-First Business
How to Launch a Content-First BusinessJoe Pulizzi
 
Content Inc - The Six Step Business Model for Startups
Content Inc - The Six Step Business Model for Startups Content Inc - The Six Step Business Model for Startups
Content Inc - The Six Step Business Model for Startups Joe Pulizzi
 
Content Marketing: The Approach and Opportunity
Content Marketing: The Approach and OpportunityContent Marketing: The Approach and Opportunity
Content Marketing: The Approach and OpportunityJoe Pulizzi
 
Epic Content Marketing to Drive Your B2B Business - BMA Colorado
Epic Content Marketing to Drive Your B2B Business - BMA ColoradoEpic Content Marketing to Drive Your B2B Business - BMA Colorado
Epic Content Marketing to Drive Your B2B Business - BMA ColoradoJoe Pulizzi
 
Cision Webinar: Epic Content Marketing With Joe Pulizzi
Cision Webinar: Epic Content Marketing With Joe PulizziCision Webinar: Epic Content Marketing With Joe Pulizzi
Cision Webinar: Epic Content Marketing With Joe PulizziCision
 
The Secrets to Building a Dominant Media Property - Confab MN Central 2014
The Secrets to Building a Dominant Media Property - Confab MN Central 2014The Secrets to Building a Dominant Media Property - Confab MN Central 2014
The Secrets to Building a Dominant Media Property - Confab MN Central 2014Joe Pulizzi
 
Small Business Content Marketing Workshop - Good to Great
Small Business Content Marketing Workshop - Good to GreatSmall Business Content Marketing Workshop - Good to Great
Small Business Content Marketing Workshop - Good to GreatJoe Pulizzi
 
Content Marketing and Events: Setting Up the Model and Driving Revenue
Content Marketing and Events: Setting Up the Model and Driving RevenueContent Marketing and Events: Setting Up the Model and Driving Revenue
Content Marketing and Events: Setting Up the Model and Driving RevenueJoe Pulizzi
 
Content Marketing for B2B - A Proven Strategic Six-Step Approach
Content Marketing for B2B - A Proven Strategic Six-Step ApproachContent Marketing for B2B - A Proven Strategic Six-Step Approach
Content Marketing for B2B - A Proven Strategic Six-Step ApproachJoe Pulizzi
 
Brandsmart14 Joe Pulizzi
Brandsmart14 Joe PulizziBrandsmart14 Joe Pulizzi
Brandsmart14 Joe PulizziChicago AMA
 
Unlocking Your Content's Potential #ICC2014 Keynote
Unlocking Your Content's Potential #ICC2014 KeynoteUnlocking Your Content's Potential #ICC2014 Keynote
Unlocking Your Content's Potential #ICC2014 KeynoteJoe Pulizzi
 
Ektron Synergy 2014 - The Power of Epic Content
Ektron Synergy 2014 - The Power of Epic ContentEktron Synergy 2014 - The Power of Epic Content
Ektron Synergy 2014 - The Power of Epic ContentEktron
 
6 Steps to Developing a Content-First Marketing Strategy
6 Steps to Developing a Content-First Marketing Strategy6 Steps to Developing a Content-First Marketing Strategy
6 Steps to Developing a Content-First Marketing StrategyCision
 
Epic Content Marketing Resolutions - Denmark 2014
Epic Content Marketing Resolutions - Denmark 2014Epic Content Marketing Resolutions - Denmark 2014
Epic Content Marketing Resolutions - Denmark 2014Joe Pulizzi
 
Epic Content Marketing - Six Insights - Richmond AMA American Marketing Assoc...
Epic Content Marketing - Six Insights - Richmond AMA American Marketing Assoc...Epic Content Marketing - Six Insights - Richmond AMA American Marketing Assoc...
Epic Content Marketing - Six Insights - Richmond AMA American Marketing Assoc...Joe Pulizzi
 
Six Steps to Media Success
Six Steps to Media SuccessSix Steps to Media Success
Six Steps to Media SuccessWTWH Media
 
Go Epic with Content! Six Insights from Joe Pulizzi
Go Epic with Content! Six Insights from Joe PulizziGo Epic with Content! Six Insights from Joe Pulizzi
Go Epic with Content! Six Insights from Joe PulizziCision
 
5 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW14
5 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW145 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW14
5 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW14Joe Pulizzi
 

Similar to 8 Critical Thoughts for Editors and Content Creators (20)

Getting Started with Content Marketing - Workshop for Greenhouse Grower
Getting Started with Content Marketing - Workshop for Greenhouse GrowerGetting Started with Content Marketing - Workshop for Greenhouse Grower
Getting Started with Content Marketing - Workshop for Greenhouse Grower
 
How to Launch a Content-First Business
How to Launch a Content-First BusinessHow to Launch a Content-First Business
How to Launch a Content-First Business
 
Content Inc - The Six Step Business Model for Startups
Content Inc - The Six Step Business Model for Startups Content Inc - The Six Step Business Model for Startups
Content Inc - The Six Step Business Model for Startups
 
Content Marketing: The Approach and Opportunity
Content Marketing: The Approach and OpportunityContent Marketing: The Approach and Opportunity
Content Marketing: The Approach and Opportunity
 
Epic Content Marketing to Drive Your B2B Business - BMA Colorado
Epic Content Marketing to Drive Your B2B Business - BMA ColoradoEpic Content Marketing to Drive Your B2B Business - BMA Colorado
Epic Content Marketing to Drive Your B2B Business - BMA Colorado
 
Cision Webinar: Epic Content Marketing With Joe Pulizzi
Cision Webinar: Epic Content Marketing With Joe PulizziCision Webinar: Epic Content Marketing With Joe Pulizzi
Cision Webinar: Epic Content Marketing With Joe Pulizzi
 
The Secrets to Building a Dominant Media Property - Confab MN Central 2014
The Secrets to Building a Dominant Media Property - Confab MN Central 2014The Secrets to Building a Dominant Media Property - Confab MN Central 2014
The Secrets to Building a Dominant Media Property - Confab MN Central 2014
 
Small Business Content Marketing Workshop - Good to Great
Small Business Content Marketing Workshop - Good to GreatSmall Business Content Marketing Workshop - Good to Great
Small Business Content Marketing Workshop - Good to Great
 
Good to-great
Good to-greatGood to-great
Good to-great
 
Content Marketing and Events: Setting Up the Model and Driving Revenue
Content Marketing and Events: Setting Up the Model and Driving RevenueContent Marketing and Events: Setting Up the Model and Driving Revenue
Content Marketing and Events: Setting Up the Model and Driving Revenue
 
Content Marketing for B2B - A Proven Strategic Six-Step Approach
Content Marketing for B2B - A Proven Strategic Six-Step ApproachContent Marketing for B2B - A Proven Strategic Six-Step Approach
Content Marketing for B2B - A Proven Strategic Six-Step Approach
 
Brandsmart14 Joe Pulizzi
Brandsmart14 Joe PulizziBrandsmart14 Joe Pulizzi
Brandsmart14 Joe Pulizzi
 
Unlocking Your Content's Potential #ICC2014 Keynote
Unlocking Your Content's Potential #ICC2014 KeynoteUnlocking Your Content's Potential #ICC2014 Keynote
Unlocking Your Content's Potential #ICC2014 Keynote
 
Ektron Synergy 2014 - The Power of Epic Content
Ektron Synergy 2014 - The Power of Epic ContentEktron Synergy 2014 - The Power of Epic Content
Ektron Synergy 2014 - The Power of Epic Content
 
6 Steps to Developing a Content-First Marketing Strategy
6 Steps to Developing a Content-First Marketing Strategy6 Steps to Developing a Content-First Marketing Strategy
6 Steps to Developing a Content-First Marketing Strategy
 
Epic Content Marketing Resolutions - Denmark 2014
Epic Content Marketing Resolutions - Denmark 2014Epic Content Marketing Resolutions - Denmark 2014
Epic Content Marketing Resolutions - Denmark 2014
 
Epic Content Marketing - Six Insights - Richmond AMA American Marketing Assoc...
Epic Content Marketing - Six Insights - Richmond AMA American Marketing Assoc...Epic Content Marketing - Six Insights - Richmond AMA American Marketing Assoc...
Epic Content Marketing - Six Insights - Richmond AMA American Marketing Assoc...
 
Six Steps to Media Success
Six Steps to Media SuccessSix Steps to Media Success
Six Steps to Media Success
 
Go Epic with Content! Six Insights from Joe Pulizzi
Go Epic with Content! Six Insights from Joe PulizziGo Epic with Content! Six Insights from Joe Pulizzi
Go Epic with Content! Six Insights from Joe Pulizzi
 
5 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW14
5 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW145 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW14
5 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW14
 

More from Joe Pulizzi

Corona Marketing: What Marketing Professionals Need to Do Now to Survive the ...
Corona Marketing: What Marketing Professionals Need to Do Now to Survive the ...Corona Marketing: What Marketing Professionals Need to Do Now to Survive the ...
Corona Marketing: What Marketing Professionals Need to Do Now to Survive the ...Joe Pulizzi
 
The Future of B2B Content - What Marketers Need to Do Now to Survive the Crisis
The Future of B2B Content - What Marketers Need to Do Now to Survive the CrisisThe Future of B2B Content - What Marketers Need to Do Now to Survive the Crisis
The Future of B2B Content - What Marketers Need to Do Now to Survive the CrisisJoe Pulizzi
 
Corona Marketing - What Marketers Need to Do Now to Survive the Crisis
Corona Marketing - What Marketers Need to Do Now to Survive the CrisisCorona Marketing - What Marketers Need to Do Now to Survive the Crisis
Corona Marketing - What Marketers Need to Do Now to Survive the CrisisJoe Pulizzi
 
MKTG 2030: Seven Content Marketing Laws for the Next Decade #CMWorld
MKTG 2030: Seven Content Marketing Laws for the Next Decade #CMWorldMKTG 2030: Seven Content Marketing Laws for the Next Decade #CMWorld
MKTG 2030: Seven Content Marketing Laws for the Next Decade #CMWorldJoe Pulizzi
 
Why You Need to Kill Your Current Marketing (before it's too late)
Why You Need to Kill Your Current Marketing (before it's too late)Why You Need to Kill Your Current Marketing (before it's too late)
Why You Need to Kill Your Current Marketing (before it's too late)Joe Pulizzi
 
20 Amazing Examples of Content-First Startups (the Content Inc. Model)
20 Amazing Examples of Content-First Startups (the Content Inc. Model)20 Amazing Examples of Content-First Startups (the Content Inc. Model)
20 Amazing Examples of Content-First Startups (the Content Inc. Model)Joe Pulizzi
 
Epic Content Marketing Australia with Marketo and Joe Pulizzi
Epic Content Marketing Australia with Marketo and Joe PulizziEpic Content Marketing Australia with Marketo and Joe Pulizzi
Epic Content Marketing Australia with Marketo and Joe PulizziJoe Pulizzi
 
Epic Content Marketing for Music Merchants #NAMM2015
Epic Content Marketing for Music Merchants #NAMM2015Epic Content Marketing for Music Merchants #NAMM2015
Epic Content Marketing for Music Merchants #NAMM2015Joe Pulizzi
 
Content Marketing for Digital Book Publishers
Content Marketing for Digital Book PublishersContent Marketing for Digital Book Publishers
Content Marketing for Digital Book PublishersJoe Pulizzi
 
The Evolution of Content Marketing and How to Start with Strategy
The Evolution of Content Marketing and How to Start with StrategyThe Evolution of Content Marketing and How to Start with Strategy
The Evolution of Content Marketing and How to Start with StrategyJoe Pulizzi
 
The Evolution of Content Marketing: 5 Key Elements (Gotenborg, Sweden) #KNTNT
The Evolution of Content Marketing: 5 Key Elements (Gotenborg, Sweden) #KNTNTThe Evolution of Content Marketing: 5 Key Elements (Gotenborg, Sweden) #KNTNT
The Evolution of Content Marketing: 5 Key Elements (Gotenborg, Sweden) #KNTNTJoe Pulizzi
 
The State of Native Advertising
The State of Native AdvertisingThe State of Native Advertising
The State of Native AdvertisingJoe Pulizzi
 

More from Joe Pulizzi (12)

Corona Marketing: What Marketing Professionals Need to Do Now to Survive the ...
Corona Marketing: What Marketing Professionals Need to Do Now to Survive the ...Corona Marketing: What Marketing Professionals Need to Do Now to Survive the ...
Corona Marketing: What Marketing Professionals Need to Do Now to Survive the ...
 
The Future of B2B Content - What Marketers Need to Do Now to Survive the Crisis
The Future of B2B Content - What Marketers Need to Do Now to Survive the CrisisThe Future of B2B Content - What Marketers Need to Do Now to Survive the Crisis
The Future of B2B Content - What Marketers Need to Do Now to Survive the Crisis
 
Corona Marketing - What Marketers Need to Do Now to Survive the Crisis
Corona Marketing - What Marketers Need to Do Now to Survive the CrisisCorona Marketing - What Marketers Need to Do Now to Survive the Crisis
Corona Marketing - What Marketers Need to Do Now to Survive the Crisis
 
MKTG 2030: Seven Content Marketing Laws for the Next Decade #CMWorld
MKTG 2030: Seven Content Marketing Laws for the Next Decade #CMWorldMKTG 2030: Seven Content Marketing Laws for the Next Decade #CMWorld
MKTG 2030: Seven Content Marketing Laws for the Next Decade #CMWorld
 
Why You Need to Kill Your Current Marketing (before it's too late)
Why You Need to Kill Your Current Marketing (before it's too late)Why You Need to Kill Your Current Marketing (before it's too late)
Why You Need to Kill Your Current Marketing (before it's too late)
 
20 Amazing Examples of Content-First Startups (the Content Inc. Model)
20 Amazing Examples of Content-First Startups (the Content Inc. Model)20 Amazing Examples of Content-First Startups (the Content Inc. Model)
20 Amazing Examples of Content-First Startups (the Content Inc. Model)
 
Epic Content Marketing Australia with Marketo and Joe Pulizzi
Epic Content Marketing Australia with Marketo and Joe PulizziEpic Content Marketing Australia with Marketo and Joe Pulizzi
Epic Content Marketing Australia with Marketo and Joe Pulizzi
 
Epic Content Marketing for Music Merchants #NAMM2015
Epic Content Marketing for Music Merchants #NAMM2015Epic Content Marketing for Music Merchants #NAMM2015
Epic Content Marketing for Music Merchants #NAMM2015
 
Content Marketing for Digital Book Publishers
Content Marketing for Digital Book PublishersContent Marketing for Digital Book Publishers
Content Marketing for Digital Book Publishers
 
The Evolution of Content Marketing and How to Start with Strategy
The Evolution of Content Marketing and How to Start with StrategyThe Evolution of Content Marketing and How to Start with Strategy
The Evolution of Content Marketing and How to Start with Strategy
 
The Evolution of Content Marketing: 5 Key Elements (Gotenborg, Sweden) #KNTNT
The Evolution of Content Marketing: 5 Key Elements (Gotenborg, Sweden) #KNTNTThe Evolution of Content Marketing: 5 Key Elements (Gotenborg, Sweden) #KNTNT
The Evolution of Content Marketing: 5 Key Elements (Gotenborg, Sweden) #KNTNT
 
The State of Native Advertising
The State of Native AdvertisingThe State of Native Advertising
The State of Native Advertising
 

Recently uploaded

Best digital marketing e-book form bignners
Best digital marketing e-book form bignnersBest digital marketing e-book form bignners
Best digital marketing e-book form bignnersmuntasibkhan58
 
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...CIO Business World
 
Codes and Conventions of Film Magazine Covers.pptx
Codes and Conventions of Film Magazine Covers.pptxCodes and Conventions of Film Magazine Covers.pptx
Codes and Conventions of Film Magazine Covers.pptxGeorgeCulica
 
The power of SEO-driven market intelligence
The power of SEO-driven market intelligenceThe power of SEO-driven market intelligence
The power of SEO-driven market intelligenceHinde Lamrani
 
Master the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdfMaster the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdfHigher Education Marketing
 
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...Hugues Rey
 
Professional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptxProfessional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptxSahil Srivastava
 
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...CIO Business World
 
14principles of management by hanry fayol.pptx
14principles of management by hanry fayol.pptx14principles of management by hanry fayol.pptx
14principles of management by hanry fayol.pptxswarajkoli3
 
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...LazarinaStoyanova
 
15 Tactics to Scale Your Trade Show Marketing Strategy
15 Tactics to Scale Your Trade Show Marketing Strategy15 Tactics to Scale Your Trade Show Marketing Strategy
15 Tactics to Scale Your Trade Show Marketing StrategyBlue Atlas Marketing
 
Miss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdfMiss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdfMagdalena Kulisz
 
SEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise SuccessSEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise SuccessLiv Day
 
Fiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFarrel Brest
 
Digital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G AgeDigital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G AgeDigiKarishma
 
top marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar Ctop marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar CManojkumar C
 
Common Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic CreativityCommon Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic CreativityMonishka Adhikari
 
The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...sowmyrao14
 
McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)DEVARAJV16
 
Codes and Conventions of Film Magazine Websites.pptx
Codes and Conventions of Film Magazine Websites.pptxCodes and Conventions of Film Magazine Websites.pptx
Codes and Conventions of Film Magazine Websites.pptxGeorgeCulica
 

Recently uploaded (20)

Best digital marketing e-book form bignners
Best digital marketing e-book form bignnersBest digital marketing e-book form bignners
Best digital marketing e-book form bignners
 
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
 
Codes and Conventions of Film Magazine Covers.pptx
Codes and Conventions of Film Magazine Covers.pptxCodes and Conventions of Film Magazine Covers.pptx
Codes and Conventions of Film Magazine Covers.pptx
 
The power of SEO-driven market intelligence
The power of SEO-driven market intelligenceThe power of SEO-driven market intelligence
The power of SEO-driven market intelligence
 
Master the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdfMaster the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdf
 
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
 
Professional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptxProfessional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptx
 
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
 
14principles of management by hanry fayol.pptx
14principles of management by hanry fayol.pptx14principles of management by hanry fayol.pptx
14principles of management by hanry fayol.pptx
 
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
 
15 Tactics to Scale Your Trade Show Marketing Strategy
15 Tactics to Scale Your Trade Show Marketing Strategy15 Tactics to Scale Your Trade Show Marketing Strategy
15 Tactics to Scale Your Trade Show Marketing Strategy
 
Miss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdfMiss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdf
 
SEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise SuccessSEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise Success
 
Fiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview Assignment
 
Digital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G AgeDigital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G Age
 
top marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar Ctop marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar C
 
Common Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic CreativityCommon Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic Creativity
 
The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...
 
McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)
 
Codes and Conventions of Film Magazine Websites.pptx
Codes and Conventions of Film Magazine Websites.pptxCodes and Conventions of Film Magazine Websites.pptx
Codes and Conventions of Film Magazine Websites.pptx
 

8 Critical Thoughts for Editors and Content Creators

Editor's Notes

  1. The trails, or additional subscription options, are important. Why?