SlideShare a Scribd company logo
1 of 52
Download to read offline
@JoePulizzi
KEYNOTE PRESENTATION
EIGHT DEEP THOUGHTS FOR
EDITORS TO CHANGE THE WORLD
Joe Pulizzi
Founder, Content Marketing Institute and Orange Effect Foundation
@JoePulizzi
THERE IS ONE KEY
TO A SUCCESSFUL
PRESENTATION
@JoePulizzi
ONE
@JoePulizzi
#1
THE MEDIA MODEL AND THE
MARKETING MODEL ARE THE SAME
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
MEDIA BRAND OR
PRODUCT BRAND?
@JoePulizzi
@JoePulizzi
@JoePulizzi
MEDIA BRAND OR
PRODUCT BRAND?
@JoePulizzi
#2
THINK LIKE A MARKETER
@JoePulizzi
MARKETERS KNOW WHAT LEVERS
BRING IN THE MOST MONEY.
@JoePulizzi
@JoePulizzi
Content
Engine
Profit
Driver
@JoePulizzi
@JoePulizzi
@JoePulizzi
EDITOR’S GOALS:
1. FOLLOW THE MISSION
2. GET AND KEEP SUBSCRIBERS
@JoePulizzi
#3
TRACK SUBSCRIPTIONS
@JoePulizzi
@JoePulizzi
Who Converts the Best?
@JoePulizzi
INSTEAD OF PUBLISH MORE, EDIT
MORE
SPEND MINIMUM 20% ON EDITING
OLD CONTENT
@JoePulizzi
@JoePulizzi
#4
BECOME THE SOCIAL CELEBRITY YOU
WERE CALLED TO BE
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
PICK ONE OR TWO CHANNELS; BE
CONSISTENT; DRIVE VALUE
@JoePulizzi
#5
STEAL AUDIENCE WHENEVER YOU CAN
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
#6
GET SERIOUS ABOUT INFLUENCERS
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
#7
EMAIL, EMAIL, EMAIL
@JoePulizzi
@JoePulizzi
@JoePulizzi@JoePulizzi
@JoePulizzi
YAY!
BOO!
@JoePulizzi
MUST HAVE
A Truly Amazing
E-Newsletter
@JoePulizzi
#8
START EVERY EDITORIAL MEETING WITH
YOUR MISSION
@JoePulizzi
CASE STUDY
EDITORIAL MISSION STATEMENT
@JoePulizzi
1. CORE TARGET
AUDIENCE
2. WHAT WILL BE
DELIVERED
3. THE OUTCOME FOR
THE AUDIENCE
“Welcome to Digital
Photography School – a
website with simple tips
to help digital camera
owners get the most out
of their cameras.”
CONTENT MISSION STATEMENT
@JoePulizzi
1. Is Our Content Truly Unique?
2. Are We Too Broad?
3. Are We Providing Value in Every Piece of
Information?
4. If We Were Gone, Would Anyone Miss
Us?
@JoePulizzi
TAKEAWAYS
• Understand that media and product
brands now communicate using the
same model.
• Become the marketer you were always
meant to be – Follow the $$$.
• Track subscriptions like your life
depends on it.
• Give in to becoming a social media
celebrity.
• Plan to steal audience whenever possible.
• Get serious about integrating influencers
into your editorial plan.
• Email breakfast, lunch and dinner.
• Start every editorial meeting by
reviewing your editorial mission
statement.
@JoePulizzi
@JoePulizzi
JoePulizzi.com/Newsletter
Q&A

More Related Content

What's hot

6 Ways to Build a Massive Audience with Content Marketing - #Authority2015
6 Ways to Build a Massive Audience with Content Marketing - #Authority20156 Ways to Build a Massive Audience with Content Marketing - #Authority2015
6 Ways to Build a Massive Audience with Content Marketing - #Authority2015Joe Pulizzi
 
A Content First Business for eLearning University
A Content First Business for eLearning UniversityA Content First Business for eLearning University
A Content First Business for eLearning UniversityJoe Pulizzi
 
Content Marketing 2.0 - Beyond the Basics - Cleveland AMA
Content Marketing 2.0 - Beyond the Basics - Cleveland AMAContent Marketing 2.0 - Beyond the Basics - Cleveland AMA
Content Marketing 2.0 - Beyond the Basics - Cleveland AMAJoe Pulizzi
 
6 Steps to Creating a Content Marketing Strategy - #SMMW15
6 Steps to Creating a Content Marketing Strategy - #SMMW156 Steps to Creating a Content Marketing Strategy - #SMMW15
6 Steps to Creating a Content Marketing Strategy - #SMMW15Joe Pulizzi
 
How to Launch a Content-First Business (Content Inc.) -- Content Marketing In...
How to Launch a Content-First Business (Content Inc.) -- Content Marketing In...How to Launch a Content-First Business (Content Inc.) -- Content Marketing In...
How to Launch a Content-First Business (Content Inc.) -- Content Marketing In...Conductor
 
Content Marketing Strategies - South Africa
Content Marketing Strategies - South AfricaContent Marketing Strategies - South Africa
Content Marketing Strategies - South AfricaJoe Pulizzi
 
Content Marketing as a Profit Center #MPB2B 2016
Content Marketing as a Profit Center #MPB2B 2016Content Marketing as a Profit Center #MPB2B 2016
Content Marketing as a Profit Center #MPB2B 2016Joe Pulizzi
 
What Marketers Need to Do to Survive the Pandemic (PCMA)
What Marketers Need to Do to Survive the Pandemic (PCMA)What Marketers Need to Do to Survive the Pandemic (PCMA)
What Marketers Need to Do to Survive the Pandemic (PCMA)Joe Pulizzi
 
Good to Great Content Marketing - 5 Content Marketing Trends to Consider Now
Good to Great Content Marketing - 5 Content Marketing Trends to Consider NowGood to Great Content Marketing - 5 Content Marketing Trends to Consider Now
Good to Great Content Marketing - 5 Content Marketing Trends to Consider NowJoe Pulizzi
 
October 2013 dmaDetroit Luncheon - Joe Pulizzi - Content Marketing
October 2013 dmaDetroit Luncheon - Joe Pulizzi - Content MarketingOctober 2013 dmaDetroit Luncheon - Joe Pulizzi - Content Marketing
October 2013 dmaDetroit Luncheon - Joe Pulizzi - Content Marketingdmadetroit
 
SoundCloud: creative idea + media plan
SoundCloud:  creative idea + media planSoundCloud:  creative idea + media plan
SoundCloud: creative idea + media planSurya Patel
 
The Right Social Media Setup
The Right Social Media SetupThe Right Social Media Setup
The Right Social Media SetupNicki Hicks
 

What's hot (13)

6 Ways to Build a Massive Audience with Content Marketing - #Authority2015
6 Ways to Build a Massive Audience with Content Marketing - #Authority20156 Ways to Build a Massive Audience with Content Marketing - #Authority2015
6 Ways to Build a Massive Audience with Content Marketing - #Authority2015
 
A Content First Business for eLearning University
A Content First Business for eLearning UniversityA Content First Business for eLearning University
A Content First Business for eLearning University
 
Content Marketing 2.0 - Beyond the Basics - Cleveland AMA
Content Marketing 2.0 - Beyond the Basics - Cleveland AMAContent Marketing 2.0 - Beyond the Basics - Cleveland AMA
Content Marketing 2.0 - Beyond the Basics - Cleveland AMA
 
6 Steps to Creating a Content Marketing Strategy - #SMMW15
6 Steps to Creating a Content Marketing Strategy - #SMMW156 Steps to Creating a Content Marketing Strategy - #SMMW15
6 Steps to Creating a Content Marketing Strategy - #SMMW15
 
How to Launch a Content-First Business (Content Inc.) -- Content Marketing In...
How to Launch a Content-First Business (Content Inc.) -- Content Marketing In...How to Launch a Content-First Business (Content Inc.) -- Content Marketing In...
How to Launch a Content-First Business (Content Inc.) -- Content Marketing In...
 
Content Marketing Strategies - South Africa
Content Marketing Strategies - South AfricaContent Marketing Strategies - South Africa
Content Marketing Strategies - South Africa
 
Content Marketing as a Profit Center #MPB2B 2016
Content Marketing as a Profit Center #MPB2B 2016Content Marketing as a Profit Center #MPB2B 2016
Content Marketing as a Profit Center #MPB2B 2016
 
What Marketers Need to Do to Survive the Pandemic (PCMA)
What Marketers Need to Do to Survive the Pandemic (PCMA)What Marketers Need to Do to Survive the Pandemic (PCMA)
What Marketers Need to Do to Survive the Pandemic (PCMA)
 
Good to Great Content Marketing - 5 Content Marketing Trends to Consider Now
Good to Great Content Marketing - 5 Content Marketing Trends to Consider NowGood to Great Content Marketing - 5 Content Marketing Trends to Consider Now
Good to Great Content Marketing - 5 Content Marketing Trends to Consider Now
 
October 2013 dmaDetroit Luncheon - Joe Pulizzi - Content Marketing
October 2013 dmaDetroit Luncheon - Joe Pulizzi - Content MarketingOctober 2013 dmaDetroit Luncheon - Joe Pulizzi - Content Marketing
October 2013 dmaDetroit Luncheon - Joe Pulizzi - Content Marketing
 
Social networks.odp
Social networks.odpSocial networks.odp
Social networks.odp
 
SoundCloud: creative idea + media plan
SoundCloud:  creative idea + media planSoundCloud:  creative idea + media plan
SoundCloud: creative idea + media plan
 
The Right Social Media Setup
The Right Social Media SetupThe Right Social Media Setup
The Right Social Media Setup
 

Similar to 8 Critical Thoughts for Editors and Content Creators

Getting Started with Content Marketing - Workshop for Greenhouse Grower
Getting Started with Content Marketing - Workshop for Greenhouse GrowerGetting Started with Content Marketing - Workshop for Greenhouse Grower
Getting Started with Content Marketing - Workshop for Greenhouse GrowerJoe Pulizzi
 
How to Launch a Content-First Business
How to Launch a Content-First BusinessHow to Launch a Content-First Business
How to Launch a Content-First BusinessJoe Pulizzi
 
Content Inc - The Six Step Business Model for Startups
Content Inc - The Six Step Business Model for Startups Content Inc - The Six Step Business Model for Startups
Content Inc - The Six Step Business Model for Startups Joe Pulizzi
 
Content Marketing: The Approach and Opportunity
Content Marketing: The Approach and OpportunityContent Marketing: The Approach and Opportunity
Content Marketing: The Approach and OpportunityJoe Pulizzi
 
Epic Content Marketing to Drive Your B2B Business - BMA Colorado
Epic Content Marketing to Drive Your B2B Business - BMA ColoradoEpic Content Marketing to Drive Your B2B Business - BMA Colorado
Epic Content Marketing to Drive Your B2B Business - BMA ColoradoJoe Pulizzi
 
Cision Webinar: Epic Content Marketing With Joe Pulizzi
Cision Webinar: Epic Content Marketing With Joe PulizziCision Webinar: Epic Content Marketing With Joe Pulizzi
Cision Webinar: Epic Content Marketing With Joe PulizziCision
 
The Secrets to Building a Dominant Media Property - Confab MN Central 2014
The Secrets to Building a Dominant Media Property - Confab MN Central 2014The Secrets to Building a Dominant Media Property - Confab MN Central 2014
The Secrets to Building a Dominant Media Property - Confab MN Central 2014Joe Pulizzi
 
Small Business Content Marketing Workshop - Good to Great
Small Business Content Marketing Workshop - Good to GreatSmall Business Content Marketing Workshop - Good to Great
Small Business Content Marketing Workshop - Good to GreatJoe Pulizzi
 
Content Marketing and Events: Setting Up the Model and Driving Revenue
Content Marketing and Events: Setting Up the Model and Driving RevenueContent Marketing and Events: Setting Up the Model and Driving Revenue
Content Marketing and Events: Setting Up the Model and Driving RevenueJoe Pulizzi
 
Content Marketing for B2B - A Proven Strategic Six-Step Approach
Content Marketing for B2B - A Proven Strategic Six-Step ApproachContent Marketing for B2B - A Proven Strategic Six-Step Approach
Content Marketing for B2B - A Proven Strategic Six-Step ApproachJoe Pulizzi
 
Brandsmart14 Joe Pulizzi
Brandsmart14 Joe PulizziBrandsmart14 Joe Pulizzi
Brandsmart14 Joe PulizziChicago AMA
 
Unlocking Your Content's Potential #ICC2014 Keynote
Unlocking Your Content's Potential #ICC2014 KeynoteUnlocking Your Content's Potential #ICC2014 Keynote
Unlocking Your Content's Potential #ICC2014 KeynoteJoe Pulizzi
 
Ektron Synergy 2014 - The Power of Epic Content
Ektron Synergy 2014 - The Power of Epic ContentEktron Synergy 2014 - The Power of Epic Content
Ektron Synergy 2014 - The Power of Epic ContentEktron
 
6 Steps to Developing a Content-First Marketing Strategy
6 Steps to Developing a Content-First Marketing Strategy6 Steps to Developing a Content-First Marketing Strategy
6 Steps to Developing a Content-First Marketing StrategyCision
 
Epic Content Marketing Resolutions - Denmark 2014
Epic Content Marketing Resolutions - Denmark 2014Epic Content Marketing Resolutions - Denmark 2014
Epic Content Marketing Resolutions - Denmark 2014Joe Pulizzi
 
Epic Content Marketing - Six Insights - Richmond AMA American Marketing Assoc...
Epic Content Marketing - Six Insights - Richmond AMA American Marketing Assoc...Epic Content Marketing - Six Insights - Richmond AMA American Marketing Assoc...
Epic Content Marketing - Six Insights - Richmond AMA American Marketing Assoc...Joe Pulizzi
 
Six Steps to Media Success
Six Steps to Media SuccessSix Steps to Media Success
Six Steps to Media SuccessWTWH Media
 
Go Epic with Content! Six Insights from Joe Pulizzi
Go Epic with Content! Six Insights from Joe PulizziGo Epic with Content! Six Insights from Joe Pulizzi
Go Epic with Content! Six Insights from Joe PulizziCision
 
5 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW14
5 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW145 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW14
5 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW14Joe Pulizzi
 

Similar to 8 Critical Thoughts for Editors and Content Creators (20)

Getting Started with Content Marketing - Workshop for Greenhouse Grower
Getting Started with Content Marketing - Workshop for Greenhouse GrowerGetting Started with Content Marketing - Workshop for Greenhouse Grower
Getting Started with Content Marketing - Workshop for Greenhouse Grower
 
How to Launch a Content-First Business
How to Launch a Content-First BusinessHow to Launch a Content-First Business
How to Launch a Content-First Business
 
Content Inc - The Six Step Business Model for Startups
Content Inc - The Six Step Business Model for Startups Content Inc - The Six Step Business Model for Startups
Content Inc - The Six Step Business Model for Startups
 
Content Marketing: The Approach and Opportunity
Content Marketing: The Approach and OpportunityContent Marketing: The Approach and Opportunity
Content Marketing: The Approach and Opportunity
 
Epic Content Marketing to Drive Your B2B Business - BMA Colorado
Epic Content Marketing to Drive Your B2B Business - BMA ColoradoEpic Content Marketing to Drive Your B2B Business - BMA Colorado
Epic Content Marketing to Drive Your B2B Business - BMA Colorado
 
Cision Webinar: Epic Content Marketing With Joe Pulizzi
Cision Webinar: Epic Content Marketing With Joe PulizziCision Webinar: Epic Content Marketing With Joe Pulizzi
Cision Webinar: Epic Content Marketing With Joe Pulizzi
 
The Secrets to Building a Dominant Media Property - Confab MN Central 2014
The Secrets to Building a Dominant Media Property - Confab MN Central 2014The Secrets to Building a Dominant Media Property - Confab MN Central 2014
The Secrets to Building a Dominant Media Property - Confab MN Central 2014
 
Small Business Content Marketing Workshop - Good to Great
Small Business Content Marketing Workshop - Good to GreatSmall Business Content Marketing Workshop - Good to Great
Small Business Content Marketing Workshop - Good to Great
 
Good to-great
Good to-greatGood to-great
Good to-great
 
Content Marketing and Events: Setting Up the Model and Driving Revenue
Content Marketing and Events: Setting Up the Model and Driving RevenueContent Marketing and Events: Setting Up the Model and Driving Revenue
Content Marketing and Events: Setting Up the Model and Driving Revenue
 
Content Marketing for B2B - A Proven Strategic Six-Step Approach
Content Marketing for B2B - A Proven Strategic Six-Step ApproachContent Marketing for B2B - A Proven Strategic Six-Step Approach
Content Marketing for B2B - A Proven Strategic Six-Step Approach
 
Brandsmart14 Joe Pulizzi
Brandsmart14 Joe PulizziBrandsmart14 Joe Pulizzi
Brandsmart14 Joe Pulizzi
 
Unlocking Your Content's Potential #ICC2014 Keynote
Unlocking Your Content's Potential #ICC2014 KeynoteUnlocking Your Content's Potential #ICC2014 Keynote
Unlocking Your Content's Potential #ICC2014 Keynote
 
Ektron Synergy 2014 - The Power of Epic Content
Ektron Synergy 2014 - The Power of Epic ContentEktron Synergy 2014 - The Power of Epic Content
Ektron Synergy 2014 - The Power of Epic Content
 
6 Steps to Developing a Content-First Marketing Strategy
6 Steps to Developing a Content-First Marketing Strategy6 Steps to Developing a Content-First Marketing Strategy
6 Steps to Developing a Content-First Marketing Strategy
 
Epic Content Marketing Resolutions - Denmark 2014
Epic Content Marketing Resolutions - Denmark 2014Epic Content Marketing Resolutions - Denmark 2014
Epic Content Marketing Resolutions - Denmark 2014
 
Epic Content Marketing - Six Insights - Richmond AMA American Marketing Assoc...
Epic Content Marketing - Six Insights - Richmond AMA American Marketing Assoc...Epic Content Marketing - Six Insights - Richmond AMA American Marketing Assoc...
Epic Content Marketing - Six Insights - Richmond AMA American Marketing Assoc...
 
Six Steps to Media Success
Six Steps to Media SuccessSix Steps to Media Success
Six Steps to Media Success
 
Go Epic with Content! Six Insights from Joe Pulizzi
Go Epic with Content! Six Insights from Joe PulizziGo Epic with Content! Six Insights from Joe Pulizzi
Go Epic with Content! Six Insights from Joe Pulizzi
 
5 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW14
5 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW145 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW14
5 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW14
 

More from Joe Pulizzi

Corona Marketing: What Marketing Professionals Need to Do Now to Survive the ...
Corona Marketing: What Marketing Professionals Need to Do Now to Survive the ...Corona Marketing: What Marketing Professionals Need to Do Now to Survive the ...
Corona Marketing: What Marketing Professionals Need to Do Now to Survive the ...Joe Pulizzi
 
The Future of B2B Content - What Marketers Need to Do Now to Survive the Crisis
The Future of B2B Content - What Marketers Need to Do Now to Survive the CrisisThe Future of B2B Content - What Marketers Need to Do Now to Survive the Crisis
The Future of B2B Content - What Marketers Need to Do Now to Survive the CrisisJoe Pulizzi
 
Corona Marketing - What Marketers Need to Do Now to Survive the Crisis
Corona Marketing - What Marketers Need to Do Now to Survive the CrisisCorona Marketing - What Marketers Need to Do Now to Survive the Crisis
Corona Marketing - What Marketers Need to Do Now to Survive the CrisisJoe Pulizzi
 
MKTG 2030: Seven Content Marketing Laws for the Next Decade #CMWorld
MKTG 2030: Seven Content Marketing Lawsfor the Next Decade #CMWorldMKTG 2030: Seven Content Marketing Lawsfor the Next Decade #CMWorld
MKTG 2030: Seven Content Marketing Laws for the Next Decade #CMWorldJoe Pulizzi
 
Why You Need to Kill Your Current Marketing (before it's too late)
Why You Need to Kill Your Current Marketing (before it's too late)Why You Need to Kill Your Current Marketing (before it's too late)
Why You Need to Kill Your Current Marketing (before it's too late)Joe Pulizzi
 
20 Amazing Examples of Content-First Startups (the Content Inc. Model)
20 Amazing Examples of Content-First Startups (the Content Inc. Model)20 Amazing Examples of Content-First Startups (the Content Inc. Model)
20 Amazing Examples of Content-First Startups (the Content Inc. Model)Joe Pulizzi
 
Epic Content Marketing Australia with Marketo and Joe Pulizzi
Epic Content Marketing Australia with Marketo and Joe PulizziEpic Content Marketing Australia with Marketo and Joe Pulizzi
Epic Content Marketing Australia with Marketo and Joe PulizziJoe Pulizzi
 
Epic Content Marketing for Music Merchants #NAMM2015
Epic Content Marketing for Music Merchants #NAMM2015Epic Content Marketing for Music Merchants #NAMM2015
Epic Content Marketing for Music Merchants #NAMM2015Joe Pulizzi
 
Content Marketing for Digital Book Publishers
Content Marketing for Digital Book PublishersContent Marketing for Digital Book Publishers
Content Marketing for Digital Book PublishersJoe Pulizzi
 
The Evolution of Content Marketing and How to Start with Strategy
The Evolution of Content Marketing and How to Start with StrategyThe Evolution of Content Marketing and How to Start with Strategy
The Evolution of Content Marketing and How to Start with StrategyJoe Pulizzi
 
The Evolution of Content Marketing: 5 Key Elements (Gotenborg, Sweden) #KNTNT
The Evolution of Content Marketing: 5 Key Elements (Gotenborg, Sweden) #KNTNTThe Evolution of Content Marketing: 5 Key Elements (Gotenborg, Sweden) #KNTNT
The Evolution of Content Marketing: 5 Key Elements (Gotenborg, Sweden) #KNTNTJoe Pulizzi
 
The State of Native Advertising
The State of Native AdvertisingThe State of Native Advertising
The State of Native AdvertisingJoe Pulizzi
 

More from Joe Pulizzi (12)

Corona Marketing: What Marketing Professionals Need to Do Now to Survive the ...
Corona Marketing: What Marketing Professionals Need to Do Now to Survive the ...Corona Marketing: What Marketing Professionals Need to Do Now to Survive the ...
Corona Marketing: What Marketing Professionals Need to Do Now to Survive the ...
 
The Future of B2B Content - What Marketers Need to Do Now to Survive the Crisis
The Future of B2B Content - What Marketers Need to Do Now to Survive the CrisisThe Future of B2B Content - What Marketers Need to Do Now to Survive the Crisis
The Future of B2B Content - What Marketers Need to Do Now to Survive the Crisis
 
Corona Marketing - What Marketers Need to Do Now to Survive the Crisis
Corona Marketing - What Marketers Need to Do Now to Survive the CrisisCorona Marketing - What Marketers Need to Do Now to Survive the Crisis
Corona Marketing - What Marketers Need to Do Now to Survive the Crisis
 
MKTG 2030: Seven Content Marketing Laws for the Next Decade #CMWorld
MKTG 2030: Seven Content Marketing Lawsfor the Next Decade #CMWorldMKTG 2030: Seven Content Marketing Lawsfor the Next Decade #CMWorld
MKTG 2030: Seven Content Marketing Laws for the Next Decade #CMWorld
 
Why You Need to Kill Your Current Marketing (before it's too late)
Why You Need to Kill Your Current Marketing (before it's too late)Why You Need to Kill Your Current Marketing (before it's too late)
Why You Need to Kill Your Current Marketing (before it's too late)
 
20 Amazing Examples of Content-First Startups (the Content Inc. Model)
20 Amazing Examples of Content-First Startups (the Content Inc. Model)20 Amazing Examples of Content-First Startups (the Content Inc. Model)
20 Amazing Examples of Content-First Startups (the Content Inc. Model)
 
Epic Content Marketing Australia with Marketo and Joe Pulizzi
Epic Content Marketing Australia with Marketo and Joe PulizziEpic Content Marketing Australia with Marketo and Joe Pulizzi
Epic Content Marketing Australia with Marketo and Joe Pulizzi
 
Epic Content Marketing for Music Merchants #NAMM2015
Epic Content Marketing for Music Merchants #NAMM2015Epic Content Marketing for Music Merchants #NAMM2015
Epic Content Marketing for Music Merchants #NAMM2015
 
Content Marketing for Digital Book Publishers
Content Marketing for Digital Book PublishersContent Marketing for Digital Book Publishers
Content Marketing for Digital Book Publishers
 
The Evolution of Content Marketing and How to Start with Strategy
The Evolution of Content Marketing and How to Start with StrategyThe Evolution of Content Marketing and How to Start with Strategy
The Evolution of Content Marketing and How to Start with Strategy
 
The Evolution of Content Marketing: 5 Key Elements (Gotenborg, Sweden) #KNTNT
The Evolution of Content Marketing: 5 Key Elements (Gotenborg, Sweden) #KNTNTThe Evolution of Content Marketing: 5 Key Elements (Gotenborg, Sweden) #KNTNT
The Evolution of Content Marketing: 5 Key Elements (Gotenborg, Sweden) #KNTNT
 
The State of Native Advertising
The State of Native AdvertisingThe State of Native Advertising
The State of Native Advertising
 

Recently uploaded

Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldD Cloud Solutions
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management caseAnkit Sarkar
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Joseph Skibbie
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resourcesVWO
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growthabinashdm2014
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfvikrs213
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfSocial Samosa
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxGregory Edwards
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertisingKBS SHOP
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfUttara University
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROVWO
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...Sophie Logan
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxNavah Hopkins
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchTINT Marketing
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupLivewire
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxivanrazine1
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesKiwi Creative
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Nedko Nedkov
 

Recently uploaded (20)

Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern World
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management case
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resources
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growth
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdf
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertising
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdf
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CRO
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptx
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.group
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services Preview
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024
 

8 Critical Thoughts for Editors and Content Creators

Editor's Notes

  1. The trails, or additional subscription options, are important. Why?