There is a better way to launch a business. In this presentation from Joe Pulizzi, author of Content Inc., Joe shares six steps that all remarkable content-first businesses share. This model can be replicated and scaled - any business in any location. Covers finding your content tilt and how to monetize your content marketing strategy.
9. Content Marketing
Instead of communicating through
someone elseās channel, we create
and distribute
our own amazing information and
build audiences.
@JoePulizzi
10.
11. 80% OF SMBS USE
CONTENT MARKETING
bitly.com/cm-research
@JoePulizzi
18. CMI teaches marketers how to effectively
own their media channels to attract and
retain customers
CONTENT MARKETING INSTITUTE
EVENTS MAGAZINE CONSULTATION
Content Marketing World Chief Content Officer Education, Training, Advisory
@JoePulizzi
47. 1. CORE TARGET
AUDIENCE
2. WHAT WILL BE
DELIVERED
3. THE OUTCOME FOR
THE AUDIENCE
@JoePulizzi
āWelcome to Digital
Photography School ā a
website with simple tips
to help digital camera
owners get the most out
of their cameras.ā
93. B A C K YA R D P O U LT RY T E A C H I N G
@JoePulizzi
94. @JoePulizzi
TAKEAWAYS
ā¢ Find a niche where you can be
the leading expert in the world
ā¢ Develop your content mission
ā¢ Focus on content type, platform
and deliver consistently
ā¢ Donāt build your house on rented land
ā¢ Build an audience of opt-in subscribers
ā¢ Need an amazing E-Newsletter
and remarkable download
ā¢ Diversify into the ārule of threeā
ā¢ What do your subscribers do differently?
ā¢ Audience first, products second
ā¢ BE PATIENT!!!
96. @JoePulizzi
TAKEAWAYS
ā¢ Set Your Goals for Sales, Savings or
Sunshine
ā¢ Why Are You Using Each Channel?
ā¢ Focus On the Readerās Outcome
ā¢ Create the Content Mission Statement
ā¢ One Content Type, One Main Channel Per
Audience
ā¢ Need an amazing E-Newsletter
and remarkable download
ā¢ Donāt Build Your House on Rented Land
ā¢ What do your subscribers do differently?
ā¢ Think About Buying vs. Building
ā¢ BE PATIENT!!!
TheStoryofContent.com
Again, fast forward to 2015 and weāve come a long way baby. Content marketing has become to defacto term for attracting and retaining customers with quality, consistent contentā¦and building audiences that know, like and trust us.
The Donald is not at all impressed with this.
How about this one? Does this one work better for you?