SlideShare a Scribd company logo
1 of 97
Download to read offline
CONTENT INC.
How To Launch a Content-First Business
Joe Pulizzi
Founder, Content Marketing Institute
THERE IS ONE KEY
TO A SUCCESSFUL
PRESENTATION
EXPECTATION IS
THE ROOT OF
ALL HEARTACHE
William Shakespeare
@JoePulizzi
ONE
@JoePulizzi@JoePulizzi
@JoePulizzi
@JoePulizzi
Content Inc - The Six Step Business Model for Startups
JEFF ROHRS CHANNELS SLIDE EXAMPLE
Content Marketing
Instead of communicating through
someone else’s channel, we create
and distribute
our own amazing information and
build audiences.
@JoePulizzi
Content Inc - The Six Step Business Model for Startups
80% OF SMBS USE
CONTENT MARKETING
bitly.com/cm-research
@JoePulizzi
30%
30%
CAMPAIGNS BRAND TALK
NO CLEAR GOALS NO STRATEGY
TREATING CONTENT LIKE ADVERTISING
billboard.com
Content Inc - The Six Step Business Model for Startups
THERE IS ALWAYS
A BETTER WAY
Thomas Edison
@JoePulizzi
BACKYARD POULTRY T EACHI NG
CMI teaches marketers how to effectively
own their media channels to attract and
retain customers
CONTENT MARKETING INSTITUTE
EVENTS MAGAZINE CONSULTATION
Content Marketing World Chief Content Officer Education, Training, Advisory
@JoePulizzi
FIRST, BUILD AN AUDIENCE
THEN, MONETIZE IT
BACKYARD POULTRY T EACHI NG
I AM ALONE
B A C K YA R D P O U LT RY T E A C H I N G
@JoePulizzi
@JoePulizzi
THE
CONTENT INC.
MODEL
@JoePulizzi
THE
CONTENT INC.
MODEL
@JoePulizzi
SWEET SPOT
K N OW L E D G E / S K I L L
PA S S I O N /
C U S TO M E R PA I N P O I N T
@JoePulizzi
Content Inc - The Six Step Business Model for Startups
Content Inc - The Six Step Business Model for Startups
Content Inc - The Six Step Business Model for Startups
SWEET SPOT
B A C K YA R D P O U LT RY T E A C H I N G
@JoePulizzi
FARMERS
A G R I C U LT U R E / T E C H
O P E R AT I O N A L
C H A L L E N G E S
O N A FA R M
@JoePulizzi
The Furrow
By John Deere
CASE STUDY
THE
CONTENT INC.
MODEL
@JoePulizzi
100 YouTube Subscribers
January, 2012
ANN REARDON
2 Million Subscribers
October, 2015
@JoePulizzi
Content Inc - The Six Step Business Model for Startups
EVERYONE STOPS AT
THE SWEET SPOT…
HARDLY ANYONE TILTS
THE CONTENT.
Content Inc - The Six Step Business Model for Startups
Content Inc - The Six Step Business Model for Startups
AUDIENCE F O O D S C I E N T I S T E D U C AT I O N
@JoePulizzi
I M P O S S I B L E F O O D
C R E AT I O N S
CONTENT TILT
Content Inc - The Six Step Business Model for Startups
Content Inc - The Six Step Business Model for Startups
Content Inc - The Six Step Business Model for Startups
@JoePulizzi
WHAT DO ALL
MEDIA COMPANIES DO
THAT YOU DO NOT
WITH YOUR CONTENT?
CREATE A
CONTENT MARKETING
MISSION STATEMENT
Indium Corp.
Blogs
CASE STUDY
@JoePulizzi
Indium
Corporation
CASE STUDY
@JoePulizzi
CASE STUDY
@JoePulizzi
1. CORE TARGET
AUDIENCE
2. WHAT WILL BE
DELIVERED
3. THE OUTCOME FOR
THE AUDIENCE
@JoePulizzi
“Welcome to Digital
Photography School – a
website with simple tips
to help digital camera
owners get the most out
of their cameras.”
@JoePulizzi
CREATE YOUR MISSION STATEMENT
• Defined audience
• Deliver
• Outcome YOUR TURN
THE
CONTENT INC.
MODEL
@JoePulizzi
WAIT FOR IT…
LOADING
(1) Content Type
(1) Main Platform
Long Period of Time
Consistent Delivery
THE BASE
CASE STUDY
@JoePulizzi
Copyblogger
Content Inc - The Six Step Business Model for Startups
Jyske Bank
CASE STUDY
@JoePulizzi
Content Inc - The Six Step Business Model for Startups
Content Inc - The Six Step Business Model for Startups
@JoePulizzi
• iTunes Subscribers to
Email Subscribers
• Millions of Downloads
• ZERO to Multi-
Millionaire in 2 Years
@JoePulizzi
ONE CONTENT TYPE
One Platform
Consistent Delivery
OVER TIME (12+ MONTHS)
THE
CONTENT INC.
MODEL
@JoePulizzi
Facebook
CASE STUDY
@JoePulizzi
Google+
CASE STUDY
@JoePulizzi
@JoePulizzi
FOCUS ON SUBSCRIBERS
AS A KEY METRIC
CASE STUDY
@JoePulizzi
Copyblogger
CASE STUDY
@JoePulizzi
thinkMoney
@JoePulizzi
YAY!
BOO!
@JoePulizzi
Content Inc - The Six Step Business Model for Startups
Content Inc - The Six Step Business Model for Startups
@JoePulizzi
MUST HAVES
Amazing E-Newsletter
Exchange of Value
(Ebook, Research Report, Etc.)
THE
CONTENT INC.
MODEL
@JoePulizzi
@JoePulizzi
BLOG
BOOK
PUBLIC SPEAKING
DIGITAL
PRINT
IN-PERSON
@JoePulizzi
RULE OF THREE
• Magic Number is
Over THREE
• BE the OCTOPUS
Content Inc - The Six Step Business Model for Startups
Content Inc - The Six Step Business Model for Startups
@JoePulizzi
Content Inc - The Six Step Business Model for Startups
Content Inc - The Six Step Business Model for Startups
Content Inc - The Six Step Business Model for Startups
@JoePulizzi
DIVERSIFICATION
Content Inc - The Six Step Business Model for Startups
@JoePulizzi
VS
BUILD BUY
CASE STUDY
@JoePulizzi
JPG Magazine
Adorama
Content Inc - The Six Step Business Model for Startups
THE
CONTENT INC.
MODEL
@JoePulizzi
@JoePulizzi
WHAT’S THE DIFFERENCE BETWEEN
THOSE WHO SUBSCRIBE TO MY
CONTENT AND THOSE WHO DON’T?
@JoePulizzi
MONETIZATION
Advertising / Sponsorship
Increased Product Sales
More Loyal Customers
Data
Events
Cost Savings
Paid Subscriptions
Revenue Ripples
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
CREATE THE PLAN…
BUT FOCUS EVERYTHING
ON BUILDING AN AUDIENCE.
@JoePulizzi
YOU MUST CREATE VALUE
FOR YOUR AUDIENCE
BEFORE
YOU EXTRACT VALUE
@JoePulizzi
BE THE LEADING EXPERT
IN YOUR NICHE.
A LOYAL AUDIENCE
LEADS TO REVENUE!
B A C K YA R D P O U LT RY T E A C H I N G
@JoePulizzi
@JoePulizzi
TAKEAWAYS
• Find a niche where you can be
the leading expert in the world
• Develop your content mission
• Focus on content type, platform
and deliver consistently
• Don’t build your house on rented land
• Build an audience of opt-in subscribers
• Need an amazing E-Newsletter
and remarkable download
• Diversify into the “rule of three”
• What do your subscribers do differently?
• Audience first, products second
• BE PATIENT!!!
ONE
@JoePulizzi@JoePulizzi
@JoePulizzi
TAKEAWAYS
• Set Your Goals for Sales, Savings or
Sunshine
• Why Are You Using Each Channel?
• Focus On the Reader’s Outcome
• Create the Content Mission Statement
• One Content Type, One Main Channel Per
Audience
• Need an amazing E-Newsletter
and remarkable download
• Don’t Build Your House on Rented Land
• What do your subscribers do differently?
• Think About Buying vs. Building
• BE PATIENT!!!
TheStoryofContent.com
THANK YOU!
@JoePulizzi@JoePulizzi
For Book & Podcast visit
Content-Inc.com
Joe Pulizzi
joe@contentinstitute.com
Designed by

More Related Content

Viewers also liked

The Social Learning Revolution and 3 ways L&D are re-thinking their activities
The Social Learning Revolution and 3 ways L&D are re-thinking their activitiesThe Social Learning Revolution and 3 ways L&D are re-thinking their activities
The Social Learning Revolution and 3 ways L&D are re-thinking their activitiesJane Hart
 
How Volkswagen Mocked Corporate Social Responsibility: “Diesel Gate” Outs Sus...
How Volkswagen Mocked Corporate Social Responsibility: “Diesel Gate” Outs Sus...How Volkswagen Mocked Corporate Social Responsibility: “Diesel Gate” Outs Sus...
How Volkswagen Mocked Corporate Social Responsibility: “Diesel Gate” Outs Sus...Sage HR
 
SEO: Getting Personal
SEO: Getting PersonalSEO: Getting Personal
SEO: Getting PersonalKirsty Hulse
 
5 Ways to Give Feedback that Elicits Real Change
5 Ways to Give Feedback that Elicits Real Change5 Ways to Give Feedback that Elicits Real Change
5 Ways to Give Feedback that Elicits Real ChangeBambooHR
 
Rethinking Welcome (Visitor Information) Centers - New Guidelines
Rethinking Welcome (Visitor Information) Centers - New GuidelinesRethinking Welcome (Visitor Information) Centers - New Guidelines
Rethinking Welcome (Visitor Information) Centers - New GuidelinesBronwyn White
 
Thanks Again Business Development Presentation
Thanks Again Business Development PresentationThanks Again Business Development Presentation
Thanks Again Business Development PresentationMarc Ellis
 
Uusien valtuutettujen koulutus
Uusien valtuutettujen koulutusUusien valtuutettujen koulutus
Uusien valtuutettujen koulutusJyrki Kasvi
 
Adnan Oktar (Harun Yahya's) views on the people of the book 1. english
Adnan Oktar (Harun Yahya's) views on the people of the book 1. englishAdnan Oktar (Harun Yahya's) views on the people of the book 1. english
Adnan Oktar (Harun Yahya's) views on the people of the book 1. englishHarunyahyaEnglish
 
Janet Dore
Janet DoreJanet Dore
Janet DoreDetranRS
 

Viewers also liked (11)

The Social Learning Revolution and 3 ways L&D are re-thinking their activities
The Social Learning Revolution and 3 ways L&D are re-thinking their activitiesThe Social Learning Revolution and 3 ways L&D are re-thinking their activities
The Social Learning Revolution and 3 ways L&D are re-thinking their activities
 
How Volkswagen Mocked Corporate Social Responsibility: “Diesel Gate” Outs Sus...
How Volkswagen Mocked Corporate Social Responsibility: “Diesel Gate” Outs Sus...How Volkswagen Mocked Corporate Social Responsibility: “Diesel Gate” Outs Sus...
How Volkswagen Mocked Corporate Social Responsibility: “Diesel Gate” Outs Sus...
 
SEO: Getting Personal
SEO: Getting PersonalSEO: Getting Personal
SEO: Getting Personal
 
5 Ways to Give Feedback that Elicits Real Change
5 Ways to Give Feedback that Elicits Real Change5 Ways to Give Feedback that Elicits Real Change
5 Ways to Give Feedback that Elicits Real Change
 
Rethinking Welcome (Visitor Information) Centers - New Guidelines
Rethinking Welcome (Visitor Information) Centers - New GuidelinesRethinking Welcome (Visitor Information) Centers - New Guidelines
Rethinking Welcome (Visitor Information) Centers - New Guidelines
 
Sertão vazio - Tião Carreiro
Sertão vazio - Tião Carreiro Sertão vazio - Tião Carreiro
Sertão vazio - Tião Carreiro
 
Thanks Again Business Development Presentation
Thanks Again Business Development PresentationThanks Again Business Development Presentation
Thanks Again Business Development Presentation
 
Uusien valtuutettujen koulutus
Uusien valtuutettujen koulutusUusien valtuutettujen koulutus
Uusien valtuutettujen koulutus
 
Adnan Oktar (Harun Yahya's) views on the people of the book 1. english
Adnan Oktar (Harun Yahya's) views on the people of the book 1. englishAdnan Oktar (Harun Yahya's) views on the people of the book 1. english
Adnan Oktar (Harun Yahya's) views on the people of the book 1. english
 
Janet Dore
Janet DoreJanet Dore
Janet Dore
 
Resep membuat siomay
Resep membuat siomayResep membuat siomay
Resep membuat siomay
 

Similar to Content Inc - The Six Step Business Model for Startups

How to Launch a Content-First Business
How to Launch a Content-First BusinessHow to Launch a Content-First Business
How to Launch a Content-First BusinessJoe Pulizzi
 
How to Launch a Content-First Business (Content Inc.) -- Content Marketing In...
How to Launch a Content-First Business (Content Inc.) -- Content Marketing In...How to Launch a Content-First Business (Content Inc.) -- Content Marketing In...
How to Launch a Content-First Business (Content Inc.) -- Content Marketing In...Conductor
 
Content Marketing: The Approach and Opportunity
Content Marketing: The Approach and OpportunityContent Marketing: The Approach and Opportunity
Content Marketing: The Approach and OpportunityJoe Pulizzi
 
Content Inc. - Joe Pulizzi, Keynote at DOYO Live - Digital Marketing & UX Des...
Content Inc. - Joe Pulizzi, Keynote at DOYO Live - Digital Marketing & UX Des...Content Inc. - Joe Pulizzi, Keynote at DOYO Live - Digital Marketing & UX Des...
Content Inc. - Joe Pulizzi, Keynote at DOYO Live - Digital Marketing & UX Des...DOYO Live
 
A Content First Business for eLearning University
A Content First Business for eLearning UniversityA Content First Business for eLearning University
A Content First Business for eLearning UniversityJoe Pulizzi
 
Content Marketing for B2B - A Proven Strategic Six-Step Approach
Content Marketing for B2B - A Proven Strategic Six-Step ApproachContent Marketing for B2B - A Proven Strategic Six-Step Approach
Content Marketing for B2B - A Proven Strategic Six-Step ApproachJoe Pulizzi
 
Content Marketing – Hvordan bygge et stort publikum og en vellykket bedrift
Content Marketing – Hvordan bygge et stort publikum og en vellykket bedriftContent Marketing – Hvordan bygge et stort publikum og en vellykket bedrift
Content Marketing – Hvordan bygge et stort publikum og en vellykket bedriftContent Marketing Norge
 
Content Inc. - A Working Content Marketing Model #AMANashville
Content Inc. - A Working Content Marketing Model #AMANashvilleContent Inc. - A Working Content Marketing Model #AMANashville
Content Inc. - A Working Content Marketing Model #AMANashvilleJoe Pulizzi
 
The Content Inc. Model by Joe Pulizzi - Content Marketing Master Class 2016
The Content Inc. Model by Joe Pulizzi - Content Marketing Master Class 2016The Content Inc. Model by Joe Pulizzi - Content Marketing Master Class 2016
The Content Inc. Model by Joe Pulizzi - Content Marketing Master Class 2016Joe Pulizzi
 
6 Steps to Developing a Content-First Marketing Strategy
6 Steps to Developing a Content-First Marketing Strategy6 Steps to Developing a Content-First Marketing Strategy
6 Steps to Developing a Content-First Marketing StrategyCision
 
Content Marketing 2.0 - Beyond the Basics - Cleveland AMA
Content Marketing 2.0 - Beyond the Basics - Cleveland AMAContent Marketing 2.0 - Beyond the Basics - Cleveland AMA
Content Marketing 2.0 - Beyond the Basics - Cleveland AMAJoe Pulizzi
 
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit Center
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit CenterRethinking Marketing - Turning Your Marketing from Cost Center to Profit Center
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit CenterJoe Pulizzi
 
Content Marketing as a Profit Center #MPB2B 2016
Content Marketing as a Profit Center #MPB2B 2016Content Marketing as a Profit Center #MPB2B 2016
Content Marketing as a Profit Center #MPB2B 2016Joe Pulizzi
 
Getting Started with Content Marketing - Workshop for Greenhouse Grower
Getting Started with Content Marketing - Workshop for Greenhouse GrowerGetting Started with Content Marketing - Workshop for Greenhouse Grower
Getting Started with Content Marketing - Workshop for Greenhouse GrowerJoe Pulizzi
 
The Secrets to Building a Dominant Media Property - Confab MN Central 2014
The Secrets to Building a Dominant Media Property - Confab MN Central 2014The Secrets to Building a Dominant Media Property - Confab MN Central 2014
The Secrets to Building a Dominant Media Property - Confab MN Central 2014Joe Pulizzi
 
Five Epic Content Marketing Essentials to Know - Content Connections #acrolinxcc
Five Epic Content Marketing Essentials to Know - Content Connections #acrolinxccFive Epic Content Marketing Essentials to Know - Content Connections #acrolinxcc
Five Epic Content Marketing Essentials to Know - Content Connections #acrolinxccJoe Pulizzi
 
Small Business Content Marketing Workshop - Good to Great
Small Business Content Marketing Workshop - Good to GreatSmall Business Content Marketing Workshop - Good to Great
Small Business Content Marketing Workshop - Good to GreatJoe Pulizzi
 
Six Steps to Media Success
Six Steps to Media SuccessSix Steps to Media Success
Six Steps to Media SuccessWTWH Media
 
8 Critical Thoughts for Editors and Content Creators
8 Critical Thoughts for Editors and Content Creators8 Critical Thoughts for Editors and Content Creators
8 Critical Thoughts for Editors and Content CreatorsJoe Pulizzi
 

Similar to Content Inc - The Six Step Business Model for Startups (20)

How to Launch a Content-First Business
How to Launch a Content-First BusinessHow to Launch a Content-First Business
How to Launch a Content-First Business
 
How to Launch a Content-First Business (Content Inc.) -- Content Marketing In...
How to Launch a Content-First Business (Content Inc.) -- Content Marketing In...How to Launch a Content-First Business (Content Inc.) -- Content Marketing In...
How to Launch a Content-First Business (Content Inc.) -- Content Marketing In...
 
Content Marketing: The Approach and Opportunity
Content Marketing: The Approach and OpportunityContent Marketing: The Approach and Opportunity
Content Marketing: The Approach and Opportunity
 
Content Inc. - Joe Pulizzi, Keynote at DOYO Live - Digital Marketing & UX Des...
Content Inc. - Joe Pulizzi, Keynote at DOYO Live - Digital Marketing & UX Des...Content Inc. - Joe Pulizzi, Keynote at DOYO Live - Digital Marketing & UX Des...
Content Inc. - Joe Pulizzi, Keynote at DOYO Live - Digital Marketing & UX Des...
 
A Content First Business for eLearning University
A Content First Business for eLearning UniversityA Content First Business for eLearning University
A Content First Business for eLearning University
 
Content Marketing for B2B - A Proven Strategic Six-Step Approach
Content Marketing for B2B - A Proven Strategic Six-Step ApproachContent Marketing for B2B - A Proven Strategic Six-Step Approach
Content Marketing for B2B - A Proven Strategic Six-Step Approach
 
Content Marketing – Hvordan bygge et stort publikum og en vellykket bedrift
Content Marketing – Hvordan bygge et stort publikum og en vellykket bedriftContent Marketing – Hvordan bygge et stort publikum og en vellykket bedrift
Content Marketing – Hvordan bygge et stort publikum og en vellykket bedrift
 
Content Inc. - A Working Content Marketing Model #AMANashville
Content Inc. - A Working Content Marketing Model #AMANashvilleContent Inc. - A Working Content Marketing Model #AMANashville
Content Inc. - A Working Content Marketing Model #AMANashville
 
The Content Inc. Model by Joe Pulizzi - Content Marketing Master Class 2016
The Content Inc. Model by Joe Pulizzi - Content Marketing Master Class 2016The Content Inc. Model by Joe Pulizzi - Content Marketing Master Class 2016
The Content Inc. Model by Joe Pulizzi - Content Marketing Master Class 2016
 
6 Steps to Developing a Content-First Marketing Strategy
6 Steps to Developing a Content-First Marketing Strategy6 Steps to Developing a Content-First Marketing Strategy
6 Steps to Developing a Content-First Marketing Strategy
 
Content Marketing 2.0 - Beyond the Basics - Cleveland AMA
Content Marketing 2.0 - Beyond the Basics - Cleveland AMAContent Marketing 2.0 - Beyond the Basics - Cleveland AMA
Content Marketing 2.0 - Beyond the Basics - Cleveland AMA
 
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit Center
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit CenterRethinking Marketing - Turning Your Marketing from Cost Center to Profit Center
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit Center
 
Content Marketing as a Profit Center #MPB2B 2016
Content Marketing as a Profit Center #MPB2B 2016Content Marketing as a Profit Center #MPB2B 2016
Content Marketing as a Profit Center #MPB2B 2016
 
Getting Started with Content Marketing - Workshop for Greenhouse Grower
Getting Started with Content Marketing - Workshop for Greenhouse GrowerGetting Started with Content Marketing - Workshop for Greenhouse Grower
Getting Started with Content Marketing - Workshop for Greenhouse Grower
 
The Secrets to Building a Dominant Media Property - Confab MN Central 2014
The Secrets to Building a Dominant Media Property - Confab MN Central 2014The Secrets to Building a Dominant Media Property - Confab MN Central 2014
The Secrets to Building a Dominant Media Property - Confab MN Central 2014
 
Five Epic Content Marketing Essentials to Know - Content Connections #acrolinxcc
Five Epic Content Marketing Essentials to Know - Content Connections #acrolinxccFive Epic Content Marketing Essentials to Know - Content Connections #acrolinxcc
Five Epic Content Marketing Essentials to Know - Content Connections #acrolinxcc
 
Small Business Content Marketing Workshop - Good to Great
Small Business Content Marketing Workshop - Good to GreatSmall Business Content Marketing Workshop - Good to Great
Small Business Content Marketing Workshop - Good to Great
 
Good to-great
Good to-greatGood to-great
Good to-great
 
Six Steps to Media Success
Six Steps to Media SuccessSix Steps to Media Success
Six Steps to Media Success
 
8 Critical Thoughts for Editors and Content Creators
8 Critical Thoughts for Editors and Content Creators8 Critical Thoughts for Editors and Content Creators
8 Critical Thoughts for Editors and Content Creators
 

More from Joe Pulizzi

What Marketers Need to Do to Survive the Pandemic (PCMA)
What Marketers Need to Do to Survive the Pandemic (PCMA)What Marketers Need to Do to Survive the Pandemic (PCMA)
What Marketers Need to Do to Survive the Pandemic (PCMA)Joe Pulizzi
 
Corona Marketing: What Marketing Professionals Need to Do Now to Survive the ...
Corona Marketing: What Marketing Professionals Need to Do Now to Survive the ...Corona Marketing: What Marketing Professionals Need to Do Now to Survive the ...
Corona Marketing: What Marketing Professionals Need to Do Now to Survive the ...Joe Pulizzi
 
The Future of B2B Content - What Marketers Need to Do Now to Survive the Crisis
The Future of B2B Content - What Marketers Need to Do Now to Survive the CrisisThe Future of B2B Content - What Marketers Need to Do Now to Survive the Crisis
The Future of B2B Content - What Marketers Need to Do Now to Survive the CrisisJoe Pulizzi
 
Corona Marketing - What Marketers Need to Do Now to Survive the Crisis
Corona Marketing - What Marketers Need to Do Now to Survive the CrisisCorona Marketing - What Marketers Need to Do Now to Survive the Crisis
Corona Marketing - What Marketers Need to Do Now to Survive the CrisisJoe Pulizzi
 
MKTG 2030: Seven Content Marketing Laws for the Next Decade #CMWorld
MKTG 2030: Seven Content Marketing Lawsfor the Next Decade #CMWorldMKTG 2030: Seven Content Marketing Lawsfor the Next Decade #CMWorld
MKTG 2030: Seven Content Marketing Laws for the Next Decade #CMWorldJoe Pulizzi
 
Six Steps to Creating a Content Brand - A Content Marketing Formula
Six Steps to Creating a Content Brand - A Content Marketing FormulaSix Steps to Creating a Content Brand - A Content Marketing Formula
Six Steps to Creating a Content Brand - A Content Marketing FormulaJoe Pulizzi
 
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing ProgramHow to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing ProgramJoe Pulizzi
 
Why You Need to Kill Your Current Marketing (before it's too late)
Why You Need to Kill Your Current Marketing (before it's too late)Why You Need to Kill Your Current Marketing (before it's too late)
Why You Need to Kill Your Current Marketing (before it's too late)Joe Pulizzi
 
20 Amazing Examples of Content-First Startups (the Content Inc. Model)
20 Amazing Examples of Content-First Startups (the Content Inc. Model)20 Amazing Examples of Content-First Startups (the Content Inc. Model)
20 Amazing Examples of Content-First Startups (the Content Inc. Model)Joe Pulizzi
 
Good to Great Content Marketing - 5 Content Marketing Trends to Consider Now
Good to Great Content Marketing - 5 Content Marketing Trends to Consider NowGood to Great Content Marketing - 5 Content Marketing Trends to Consider Now
Good to Great Content Marketing - 5 Content Marketing Trends to Consider NowJoe Pulizzi
 
6 Ways to Build a Massive Audience with Content Marketing - #Authority2015
6 Ways to Build a Massive Audience with Content Marketing - #Authority20156 Ways to Build a Massive Audience with Content Marketing - #Authority2015
6 Ways to Build a Massive Audience with Content Marketing - #Authority2015Joe Pulizzi
 
6 Steps to Creating a Content Marketing Strategy - #SMMW15
6 Steps to Creating a Content Marketing Strategy - #SMMW156 Steps to Creating a Content Marketing Strategy - #SMMW15
6 Steps to Creating a Content Marketing Strategy - #SMMW15Joe Pulizzi
 
Epic Content Marketing Australia with Marketo and Joe Pulizzi
Epic Content Marketing Australia with Marketo and Joe PulizziEpic Content Marketing Australia with Marketo and Joe Pulizzi
Epic Content Marketing Australia with Marketo and Joe PulizziJoe Pulizzi
 
Epic Content Marketing for Music Merchants #NAMM2015
Epic Content Marketing for Music Merchants #NAMM2015Epic Content Marketing for Music Merchants #NAMM2015
Epic Content Marketing for Music Merchants #NAMM2015Joe Pulizzi
 
Content Marketing for Digital Book Publishers
Content Marketing for Digital Book PublishersContent Marketing for Digital Book Publishers
Content Marketing for Digital Book PublishersJoe Pulizzi
 
Content Marketing and Events: Setting Up the Model and Driving Revenue
Content Marketing and Events: Setting Up the Model and Driving RevenueContent Marketing and Events: Setting Up the Model and Driving Revenue
Content Marketing and Events: Setting Up the Model and Driving RevenueJoe Pulizzi
 
The Evolution of Content Marketing and How to Start with Strategy
The Evolution of Content Marketing and How to Start with StrategyThe Evolution of Content Marketing and How to Start with Strategy
The Evolution of Content Marketing and How to Start with StrategyJoe Pulizzi
 
The Evolution of Content Marketing: 5 Key Elements (Gotenborg, Sweden) #KNTNT
The Evolution of Content Marketing: 5 Key Elements (Gotenborg, Sweden) #KNTNTThe Evolution of Content Marketing: 5 Key Elements (Gotenborg, Sweden) #KNTNT
The Evolution of Content Marketing: 5 Key Elements (Gotenborg, Sweden) #KNTNTJoe Pulizzi
 
The State of Native Advertising
The State of Native AdvertisingThe State of Native Advertising
The State of Native AdvertisingJoe Pulizzi
 

More from Joe Pulizzi (19)

What Marketers Need to Do to Survive the Pandemic (PCMA)
What Marketers Need to Do to Survive the Pandemic (PCMA)What Marketers Need to Do to Survive the Pandemic (PCMA)
What Marketers Need to Do to Survive the Pandemic (PCMA)
 
Corona Marketing: What Marketing Professionals Need to Do Now to Survive the ...
Corona Marketing: What Marketing Professionals Need to Do Now to Survive the ...Corona Marketing: What Marketing Professionals Need to Do Now to Survive the ...
Corona Marketing: What Marketing Professionals Need to Do Now to Survive the ...
 
The Future of B2B Content - What Marketers Need to Do Now to Survive the Crisis
The Future of B2B Content - What Marketers Need to Do Now to Survive the CrisisThe Future of B2B Content - What Marketers Need to Do Now to Survive the Crisis
The Future of B2B Content - What Marketers Need to Do Now to Survive the Crisis
 
Corona Marketing - What Marketers Need to Do Now to Survive the Crisis
Corona Marketing - What Marketers Need to Do Now to Survive the CrisisCorona Marketing - What Marketers Need to Do Now to Survive the Crisis
Corona Marketing - What Marketers Need to Do Now to Survive the Crisis
 
MKTG 2030: Seven Content Marketing Laws for the Next Decade #CMWorld
MKTG 2030: Seven Content Marketing Lawsfor the Next Decade #CMWorldMKTG 2030: Seven Content Marketing Lawsfor the Next Decade #CMWorld
MKTG 2030: Seven Content Marketing Laws for the Next Decade #CMWorld
 
Six Steps to Creating a Content Brand - A Content Marketing Formula
Six Steps to Creating a Content Brand - A Content Marketing FormulaSix Steps to Creating a Content Brand - A Content Marketing Formula
Six Steps to Creating a Content Brand - A Content Marketing Formula
 
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing ProgramHow to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing Program
 
Why You Need to Kill Your Current Marketing (before it's too late)
Why You Need to Kill Your Current Marketing (before it's too late)Why You Need to Kill Your Current Marketing (before it's too late)
Why You Need to Kill Your Current Marketing (before it's too late)
 
20 Amazing Examples of Content-First Startups (the Content Inc. Model)
20 Amazing Examples of Content-First Startups (the Content Inc. Model)20 Amazing Examples of Content-First Startups (the Content Inc. Model)
20 Amazing Examples of Content-First Startups (the Content Inc. Model)
 
Good to Great Content Marketing - 5 Content Marketing Trends to Consider Now
Good to Great Content Marketing - 5 Content Marketing Trends to Consider NowGood to Great Content Marketing - 5 Content Marketing Trends to Consider Now
Good to Great Content Marketing - 5 Content Marketing Trends to Consider Now
 
6 Ways to Build a Massive Audience with Content Marketing - #Authority2015
6 Ways to Build a Massive Audience with Content Marketing - #Authority20156 Ways to Build a Massive Audience with Content Marketing - #Authority2015
6 Ways to Build a Massive Audience with Content Marketing - #Authority2015
 
6 Steps to Creating a Content Marketing Strategy - #SMMW15
6 Steps to Creating a Content Marketing Strategy - #SMMW156 Steps to Creating a Content Marketing Strategy - #SMMW15
6 Steps to Creating a Content Marketing Strategy - #SMMW15
 
Epic Content Marketing Australia with Marketo and Joe Pulizzi
Epic Content Marketing Australia with Marketo and Joe PulizziEpic Content Marketing Australia with Marketo and Joe Pulizzi
Epic Content Marketing Australia with Marketo and Joe Pulizzi
 
Epic Content Marketing for Music Merchants #NAMM2015
Epic Content Marketing for Music Merchants #NAMM2015Epic Content Marketing for Music Merchants #NAMM2015
Epic Content Marketing for Music Merchants #NAMM2015
 
Content Marketing for Digital Book Publishers
Content Marketing for Digital Book PublishersContent Marketing for Digital Book Publishers
Content Marketing for Digital Book Publishers
 
Content Marketing and Events: Setting Up the Model and Driving Revenue
Content Marketing and Events: Setting Up the Model and Driving RevenueContent Marketing and Events: Setting Up the Model and Driving Revenue
Content Marketing and Events: Setting Up the Model and Driving Revenue
 
The Evolution of Content Marketing and How to Start with Strategy
The Evolution of Content Marketing and How to Start with StrategyThe Evolution of Content Marketing and How to Start with Strategy
The Evolution of Content Marketing and How to Start with Strategy
 
The Evolution of Content Marketing: 5 Key Elements (Gotenborg, Sweden) #KNTNT
The Evolution of Content Marketing: 5 Key Elements (Gotenborg, Sweden) #KNTNTThe Evolution of Content Marketing: 5 Key Elements (Gotenborg, Sweden) #KNTNT
The Evolution of Content Marketing: 5 Key Elements (Gotenborg, Sweden) #KNTNT
 
The State of Native Advertising
The State of Native AdvertisingThe State of Native Advertising
The State of Native Advertising
 

Recently uploaded

Expense Management Maximizing Efficiency for Business Success
Expense Management Maximizing Efficiency for Business SuccessExpense Management Maximizing Efficiency for Business Success
Expense Management Maximizing Efficiency for Business SuccessManagry
 
Institutions Supporting Small Business Enterprises.pptx
Institutions Supporting Small Business Enterprises.pptxInstitutions Supporting Small Business Enterprises.pptx
Institutions Supporting Small Business Enterprises.pptxshrinivas kulkarni
 
Preventing Timesheet Fraud Strategies for Ensuring Accuracy and Compliance
Preventing Timesheet Fraud Strategies for Ensuring Accuracy and CompliancePreventing Timesheet Fraud Strategies for Ensuring Accuracy and Compliance
Preventing Timesheet Fraud Strategies for Ensuring Accuracy and ComplianceManagry
 
How to track billable hours - a step-by-step guide
How to track billable hours - a step-by-step guideHow to track billable hours - a step-by-step guide
How to track billable hours - a step-by-step guideManagry
 
HDPE Pipe Fittings Manufacturer and Supplier
HDPE Pipe Fittings Manufacturer and SupplierHDPE Pipe Fittings Manufacturer and Supplier
HDPE Pipe Fittings Manufacturer and SupplierBhavin Kanani
 
Establishing An Enterprise and Project Management.pptx
Establishing An Enterprise and Project Management.pptxEstablishing An Enterprise and Project Management.pptx
Establishing An Enterprise and Project Management.pptxshrinivas kulkarni
 
What is the Best Way to Track Employee Vacation Time?
What is the Best Way to Track Employee Vacation Time?What is the Best Way to Track Employee Vacation Time?
What is the Best Way to Track Employee Vacation Time?Managry
 
Path to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdf
Path to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdfPath to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdf
Path to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdfContent Strategy Inc.
 
How To Get Rich With Bitcoin Even If You Have No Clue About Technology
How To Get Rich With Bitcoin Even If You Have No Clue About TechnologyHow To Get Rich With Bitcoin Even If You Have No Clue About Technology
How To Get Rich With Bitcoin Even If You Have No Clue About Technologyzaidashadali00
 
Analysis Of FaarmTech | BBA | Business Plan
Analysis Of FaarmTech | BBA | Business PlanAnalysis Of FaarmTech | BBA | Business Plan
Analysis Of FaarmTech | BBA | Business Planmohsinrai101
 

Recently uploaded (10)

Expense Management Maximizing Efficiency for Business Success
Expense Management Maximizing Efficiency for Business SuccessExpense Management Maximizing Efficiency for Business Success
Expense Management Maximizing Efficiency for Business Success
 
Institutions Supporting Small Business Enterprises.pptx
Institutions Supporting Small Business Enterprises.pptxInstitutions Supporting Small Business Enterprises.pptx
Institutions Supporting Small Business Enterprises.pptx
 
Preventing Timesheet Fraud Strategies for Ensuring Accuracy and Compliance
Preventing Timesheet Fraud Strategies for Ensuring Accuracy and CompliancePreventing Timesheet Fraud Strategies for Ensuring Accuracy and Compliance
Preventing Timesheet Fraud Strategies for Ensuring Accuracy and Compliance
 
How to track billable hours - a step-by-step guide
How to track billable hours - a step-by-step guideHow to track billable hours - a step-by-step guide
How to track billable hours - a step-by-step guide
 
HDPE Pipe Fittings Manufacturer and Supplier
HDPE Pipe Fittings Manufacturer and SupplierHDPE Pipe Fittings Manufacturer and Supplier
HDPE Pipe Fittings Manufacturer and Supplier
 
Establishing An Enterprise and Project Management.pptx
Establishing An Enterprise and Project Management.pptxEstablishing An Enterprise and Project Management.pptx
Establishing An Enterprise and Project Management.pptx
 
What is the Best Way to Track Employee Vacation Time?
What is the Best Way to Track Employee Vacation Time?What is the Best Way to Track Employee Vacation Time?
What is the Best Way to Track Employee Vacation Time?
 
Path to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdf
Path to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdfPath to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdf
Path to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdf
 
How To Get Rich With Bitcoin Even If You Have No Clue About Technology
How To Get Rich With Bitcoin Even If You Have No Clue About TechnologyHow To Get Rich With Bitcoin Even If You Have No Clue About Technology
How To Get Rich With Bitcoin Even If You Have No Clue About Technology
 
Analysis Of FaarmTech | BBA | Business Plan
Analysis Of FaarmTech | BBA | Business PlanAnalysis Of FaarmTech | BBA | Business Plan
Analysis Of FaarmTech | BBA | Business Plan
 

Content Inc - The Six Step Business Model for Startups

Editor's Notes

  1. Again, fast forward to 2015 and we’ve come a long way baby. Content marketing has become to defacto term for attracting and retaining customers with quality, consistent content…and building audiences that know, like and trust us.
  2. The Donald is not at all impressed with this.
  3. How about this one? Does this one work better for you?