Presentation given by Joe Pulizzi at Marketo Marketing Nation Summit, which lays out a content marketing plan to develop a loyal audience and then monetize that audience in up to 10 different ways.
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit Center
1. RETHINKING MARKETING
How CMOs Are Building Media Companies Within
Their Marketing Departments
Joe Pulizzi
Founder, Content Marketing Institute
(A UBM COMPANY)
9. Content Marketing
Instead of communicating through
someone else’s channel, we create
and distribute
our own amazing information and
build audiences.
@JoePulizzi
33. 1. CORE TARGET
AUDIENCE
2. WHAT WILL BE
DELIVERED
3. THE OUTCOME FOR
THE AUDIENCE
@JoePulizzi
“Welcome to Digital
Photography School – a
website with simple tips
to help digital camera
owners get the most out
of their cameras.”
#MKTGNATION
101. @JoePulizzi
TAKEAWAYS
• Find a niche where you can be
the leading expert in the world
• Develop your content mission
• Focus on content type, platform
and deliver consistently
• Don’t build your house on rented land
• Build an audience of opt-in subscribers
• Need an amazing E-Newsletter
and remarkable download
• Diversify after building the audience
• What do your subscribers do differently?
• Diversify Revenue Streams
102. @JoePulizzi
TAKEAWAYS
• Set Your Goals for Sales, Savings or
Sunshine
• Why Are You Using Each Channel?
• Focus On the Reader’s Outcome
• Create the Content Mission Statement
• One Content Type, One Main Channel Per
Audience
• Need an amazing E-Newsletter
and remarkable download
• Don’t Build Your House on Rented Land
• What do your subscribers do differently?
• Think About Buying vs. Building
• BE PATIENT!!!
TheStoryofContent.com