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The Future of B2B Content - What Marketers Need to Do Now to Survive the Crisis

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A Growth Marketing Conference presentation from Joe Pulizzi...covering seven key strategies B2B marketers need to implement now concerning their content marketing and social media.

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The Future of B2B Content - What Marketers Need to Do Now to Survive the Crisis

  1. The Future of B2B Content What Marketers Need to Do Now to Survive the Crisis
  2. The Third Stage of Content Marketing
  3. Revisit Your Content Tilt
  4. Content Tilt Area of little to no competition that gives you a chance to break through.
  5. Audience
  6. Audience = Plant Managers
  7. Audience = Plant Managers at companies of 10k people who outsource parts to India and China
  8. Story Positioning
  9. Platform
  10. Subject Matter
  11. We have a content marketing blog
  12. We have a knitting blog
  13. Prepare Multiple Lines of Revenue
  14. Do One Great Thing
  15. The greatest media companies of all time started on one platform.
  16. Content Energy
  17. Blog Podcast Research eNews Social Event ContentEnergy
  18. Blog Podcast Research eNews Social Event ContentEnergy Great Line
  19. Now is the time to reallocate YOUR time
  20. eNews Podcast ContentEnergy
  21. eNews Podcast ContentEnergy Great Line
  22. Reimagine Your Enewsletter
  23. Is your enewsletter amazing?
  24. - Consistent - Valuable - Exclusive
  25. Steal Talent
  26. Contract/Hire Talent Directly
  27. Media Partnerships
  28. Steal Audience
  29. Ask Nothing of Influencers
  30. @JoePulizzi |
  31. @JoePulizzi |
  32. Prepare Now for the Asset Sale
  33. Link to article on how to buy media assets • Or F&W bankruptcy just had a fire sale, practically giving away all of their amazing content brands.
  34. Start Making Your List Today
  35. - Target Audience - Number of Email Subscribers - Known Revenue Sources - Key Contact and Position
  36. Revisit Your Content Tilt Plan for Multiple Lines of Revenue Do One Great Thing Reimagine Your Enewsletter Steal Talent Steal Audience Prepare Now for the Asset Sale

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