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비즈니스를 위한 페이스북_페이지_커뮤니케이션_20110210_final
- 1.
A Guide Social Facebook Communications
2011.02.14
* ( )( ) | | | | PR |
- 2.
, PR
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:http://twitter.com/junycap
:http://twitter.com/social_link
:http://facebook.com/sociallink.kr
:juny.lee@sociallink.kr
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- 5.
, ,
FBML(FacebookMark-upLanguage)
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,
( ) ( )
Page
URL
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- 6.
* :Socialbakers.com
Facebook Best Case 2 200
B2C .
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- 7.
* : Syncapse * :4,000
68% ( 41% )
2. 28%
3. $71.84
4. , $508.16
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- 8. 10
1. (40%)
2. (39%)
3. , (36%)
4. (34%)
5. (33%)
6. (30%)
7. (29%)
8. (25%)
9. (22%)
10. (21%)
11. (13%)
12. , (13%)
* :CotweetExactTarget
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- 9. 5
1. (32%)
2. (27%)
3. (22%)
4. (12%)
5. (7%)
* :DDB
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- 13.
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1 2 3 4
- - -
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-
-QA - -
- -
-
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- - (CRM, Marketing, RD,
-
- Product Sales, Commerce,
-Vanity URL - Social Good )
15
- 18. 1 :
(Persona Marketing)
.
,
,
.
.
AXE Jennie
,
,
,
.
* : AXE
18
- 19. 1 :
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200X600
(
)
200X600
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- 21. 1 :
* : Red Bull * : BMW Korea
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- 22. 1 :
,
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( )
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- 23. 1 :
Vanity URL
-
,
25 ,
URL
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- 26. 2 :
.
OOO
320
, 200~320
26
- 27. 2 :
+27%
+22%
* :Virtue
27
- 28. 2 :
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[ ]
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.
2.
.
,
.
[ Korea ]
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[BMWKorea DIYMovie]
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- 31. 2 :
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- 33. 3 :
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* :Skittles.com
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- 34. 3 :
,
* :SKTelecom TSocialParty
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- 36. 3 :
Social CRM
, , ,
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* : support
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- 38. 3 :
CSR
$500,000 500,000 VOTE ,
1 1 $250,000 / 2 ~5 $100,000 / 6 ~ 200 $20,000
1 2 3
* :ChaseBank CSR
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- 39. 3 :
(place)
.
* :Westfield ValleyFair
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- 41. 4 :
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- 42. 4 :
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- 44. Thank You!
Your Social Media Communication Designer
Juny Lee, Founder Chief Consultant
Juny.lee@sociallink.kr / Junycap@gmail.com
Twitter: www.twitter.com/junycap / Linkedin: www.linkedin.com/in/junycap
Slideshare: www.slideshare.net/junycap / Facebook page: www.facebook.com/socialdialog
Corporate blog: www.sociallink.kr / Personal blog: www.junycap.com
44