Leverage social media and start remixing politics
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The document provides information about Pirate Parties International, a collaborative framework for 79 Pirate Parties around the world. It discusses the roles of international coordinators, communication officers, and project managers who help facilitate cooperation. It also touches on marketing strategies like advertising versus public relations, and how marketing involves strategic planning, messaging, and integrating different communication channels. The document outlines a past campaign in the UK that increased recognition and voter turnout on a small budget. It promotes following Pirate Parties International on social media to stay engaged.
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Leverage social media and start remixing politics
- 3. What • Founded in 2010 • Headquarters in Brussels • Collaborative framework • 79 Pirate Parties across the world!
- 4. How • International coordinators • Communication officers • Project managers • Administrative officers
- 7. PR v.s. Advertising Advertising: you get to exercise your creativity creating new ad campaigns and materials Public Relations: a nose for news be able to generate buzz
- 8. WTF is marketing then • You are the center of the wheel that keeps all parts of the system in harmony • strategic planning • developing a message • You don’t work in a silos!
- 10. Campaign Media planning Communication channels defined Advertising & Brand materials Storytelling officers (ideologists) Community + volunteers Next campaign: European Parliament
- 12. Brand design The identity or ‘image’ is made up of many visual devices: A Logo (The symbol of the entire identity & brand) Stationery (Letterhead + business card + envelopes, etc.) Marketing Collateral (Flyers, brochures, books, websites, etc.) Products & Packaging (Products sold and the packaging in which they come in) Apparel Design (Tangible clothing items that are worn by employees) Signage (Interior & exterior design) Messages & Actions (Messages conveyed via indirect or direct modes of communication) Other Communication (Audio, smell, touch, etc.) Anything visual that represents the business
- 13. Brand –The perceived emotional corporate image as a whole. Identity – The visual aspects that form part of the overall brand. Logo – Identifies a business in its simplest form via the use of a mark or icon
- 15. Pirateparty.org.uk Took over 5% beating Communist Party and the Liberal Democrats Increase recognition within local areas Increase turnout 5k leaflets 1 month 1k+ doors less than £200 Live-blogging during the elections
- 16. 3 campaigns in 1 year challenging 35 parties 3k€ in google- vouchers 10k fans on FB 190% of the Pirates are fresh necessary sexy signatures stubborn
- 22. Online event
- 27. Follow me @Miss_Cybernaut jelena.jovanovic@pp-international.net pp-international.net @ppinternational
Editor's Notes
- Values, paradigm – why did all political parties so far failed. Values. Principles. Paradigm shift.
- Advertising: Since you pay for the space, you can run your ads over and over for as long as your budget allows. An ad generally has a longer shelf life than one press release. Public Relations: You only submit a press release about a new product once. You only submit a press release about a news conference once. The PR exposure you receive is only circulated once. An editor won't publish your same press release three or four times in their magazine
- Working in a silos NOT
- failing to learn from social media + compromises
- hundreds of books have been written on the topic, however to put it in a nutshell you could describe a ‘brand’ as an organisation, service or product with a ‘personality’ that is shaped by the perceptions of the audience . On that note, it should also be stated that a designer cannot “make” a brand – only the audience can do this. A designer forms the foundation of the brand .
- Perception, visuals and ID
- Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product. The perceived emotional corporate image as a whole is BRAND. Meaningfull graphics, clear design, g raphics are crisp, clean, simple, and meaningful . Personality for your organisation helps make sure that you don't look like everyone else The identity or ‘image’ of a company is made up of many visual devices: A Logo (The symbol of the entire identity & brand) Stationery (Letterhead + business card + envelopes, etc.) Marketing Collateral (Flyers, brochures, books, websites, etc.) Products & Packaging (Products sold and the packaging in which they come in) Apparel Design (Tangible clothing items that are worn by employees) Signage (Interior & exterior design) Messages & Actions (Messages conveyed via indirect or direct modes of communication) Other Communication (Audio, smell, touch, etc.) Anything visual that represents the business.
- You could take a look at manchester.pirateparty.org.uk In addition to the online, we delivered 5k+ leaflets and letters by hand, knocked on 1000+ doors and spoke to 100's of people on the doorstep in a two month period. We spent less than £200 (I think - I'd have to check..) mostly on printed material. We ran no online advertising campaigns as for a local election they wouldn't be usefully target-able, but made use of social media to make it locally relevant. The goal of this campaign was to get a decent result in at least one of the wards in a local election, we think we did, taking just over 5% of the vote in Bradford ward, beating the Communist Party and the Liberal Democrats, but coming behind the Greens, Conservatives and Labour (it's a safe labour area, they took more than 70% of the votes). We also managed @3% in neighbouring wards, after standing 3 candidates.
- the target was to reach the signatures required for running for office and to raise awareness about the new election law it wasn't necessary to collect signatures for extra-parlamentarian parties before a big % of young people knew about it thanks to our campaign finally, we achieved 190% of the necessary signatures impossible to determine the ammount comming thanks to this initiative 3 campaigns in 1 year 21th of november 2010, may 2011 results, 0,21% , challenging 35 parties we got in a "middle position" 6400+ votes 2nd one, running in 11 towns, from 0,79% challenging 25 parties in Barcelona (4400 votes) to 1,19 in Mataró (550 votes) 3rd one, 0,61%, 21700 votes 700 members however, the rapid growth didn't let us use most of the "human work power" as we couldn't spread tasks properly that's what we're doing right now, reorganizing and spreading work the "core" is around 40-50 ppl As one people, united, we acknowledge the reality: that the future of the human race requires the cooperation of its members;
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- How to sell: Image is everything, you must look like what you talk about. [28.5.2012 3:14:46] Samir Allioui: Not like a bum. [28.5.2012 3:14:51] Samir Allioui: mwuah mwuah mwuah [28.5.2012 1:00:03] Samir Allioui: Our most interesting campaign items; [28.5.2012 1:00:07] Samir Allioui: <> Wildbeaming [28.5.2012 1:00:12] Samir Allioui: <> Lasergrafiti [28.5.2012 1:00:19] Samir Allioui: <> Reverse Grafiti
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