Buffer vs Hootsuite... Who is the best social media manager?When it comes to social media, it is hard to manage all the different accounts, especially when you're trying to grow a brand and manage a business. Buffer and Hootsuite have set themselves as the new standard in social media management, but which one is actually better for your business? We break it all down in this presentation.

1. Buffer vs Hootsuite
By Justin Bryant

2. Social Media Accounts
While Buffer and Hootsuite both offer a lot of social
media accounts for management, Hootsuite has the edge
with additions like Linkedin Groups, Foursquare,
Wordpress, Soundcloud, Youtube, Instagram and much
more.
Advantage →

3. Pricing
For most businesses, the next level up from the free
account will be perfect for the daily social media
management you need. For this level, Buffer and
Hootsuite are tied at $10/month pricing. After that, for
bigger companies, Buffer has more options and Hootsuite
doesn’t list the price for its big plan. For big business,
Buffer probably wins, but for small, it’s a tie.
Advantage → Neither

4. Dashboard Usability
Usability tends to be an opinion as to what works best for
you, but as far as I’m concerned they’re both great. Both
dashboards are very simple to use, but if I had to pick one
that is better, it would be Hootsuite. Hootsuite looks
better, flows better, and has more options. I love the
setup of the Hootsuite back office.
Advantage →

5. The Apps
For a long time Buffer dominated with it’s app as opposed
to Hootlet by Hootsuite (their app/extension). However,
Hootlet has come a long way with its app and scheduling
to pretty much get itself on the same level as the Buffer
app. But, Buffer just has a small edge, because of its
popularity in getting websites more shares. Buffer’s
extension/app is offered as a share button for sites unlike
hootlet. They both also have mobile apps for scheduling.
Slight Advantage →

6. Feeds
Your dashboard with both Buffer and Hootsuite is simple and easy to
use, but how good is the feed option for checking your social media
activity? Hootsuite has the best organizer of different social feeds by
far. You can check posts, messages, etc. and organize them in
different tabs from all different accounts. Buffer doesn’t really have
this, but instead offers quick and easy RSS Feeds. You can get your
favorite site feeds all in one place with Buffer and use them for
sharing with just one click.
Slight Advantage →

7. Posting
Here’s where this rivalry really gets good. Both of these
services are known as the best in the industry of social
media management and post scheduling, but there are
some things you might not know… Hootsuite has branding
on everything you post on social media. Buffer doesn’t.
With the regular plan, you can’t get rid
of the branding, like it or not. Everyone
will know what you’re using and that you
are not posting in real time.

8. Posting Continued...
There are thousands of people always looking for a way to
get rid of the branding, but you can’t. On top of that,
Buffer has a great way of helping you share your favorite
blog posts and articles from you favorite sites. You just
add the RSS feed by typing the site name under “feeds”
and you’ll get a long list of its most recent content. With
one button you can share it on your accounts as well. It’s
always good to share other stuff and not just your own.
Posting Advantage →

9. Other Features
Both have very similar features as far as analytics,
scheduling, settings, etc., but Hootsuite has more
options, and apps that can be downloaded to the
dashboard (for a fee of course). It also has more
organization if you want to say separate your personal
messages from activity feeds.
Advantage →

10. Conclusion
Really, I can go either way with these social media
management services. But, from the facts I’ve gone over
in this presentation and the experience I’ve had using
both services, I think they can be used together. This is
what I recommend:
Use Buffer’s Awesome Plan for posting, sharing,
scheduling. Use Hootsuite free or Pro for organizing
activity and messages.
Sharing, Posting Advantage → Organizing →

11. Thanks For Reading!
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