Quality as a way to gain competitive advantage - Rolex
“Quality as a Way to Gain Competitive Advantage” - Looking at Rolex -United Business Institutes, Operations Management.Justin d’Anethan (BA2)
Introduction• Ways to gain competitive advantage• What is quality?• Why is quality important in all other ways of gaining competitive advantage• How can OM influence quality.
Ways of Gaining Competitive Advantage• Product novelty and differentiation• Responsiveness• Costs• Quality
Quality• The three interpretations of quality - Customer-based - Product-based - Manufacturing-based• Understand the trade-off with costs• Benefits of quality• Cost of good and poor quality
Why Is Quality Important in All Other Ways of Gaining Competitive Advantage• The other ways of gaining competitive advantage will not be effective in the long-term if a certain quality level isn’t maintained.
How Can OM Influence Quality• Creation of the product design, attributes and characteristics• Setting company standards• Choosing to comply with international standards (ex: ISO9000,...)• Hiring quality staff and training to existing and/or new techniques, material, machinery, etc.