Evolving from using social media to becoming a social business can be hard. During this CBS Social Media (#knxsoc) keynote, this presentation attempts to break down this evolution into 13 foundational key steps using my experiences in both SMB and enterprise-level companies.

1. EVOLVING FROM SOCIAL
MEDIA TO SOCIAL BUSINESS
Justin Levy
Global Social Media
Online Services Division, Citrix
@justinlevy | #knxsoc

2. @justinlevy #knxsoc
B2B or B2C?
Tip: Cats, dogs, babies = always work
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Disclaimer: If your company or product
SUCKS, none of this will help you.
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I’m just like you…
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6. @justinlevy #knxsoc
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Yet this is still what happens…

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Checklist social media

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“An organization that has put in place the strategies,
technologies and processes to systematically
engage all the individuals of its ecosystem
(employees, customers, partners, suppliers) to
maximize the co-created value.”
- Open Knowledge

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Steps to Developing a
Social Business Framework

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Step 1: Open your ears

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Step 2: Establish social media guidelines

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Who did we require to take the training?
Worldwide Marketing
Product Marketing Managers
Global Customer Support /
Social Support
~800
employees

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Step 3: Develop a crisis response plan

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Step 4: Establish social governance
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Step 5: Form a Social Business
Council
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Step 6: Communicate often

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Step 7: Think like a media publisher
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Content is king
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Workshifting.com

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Step 8: Develop objectives & goals

25. Step 9: Decide the right tools for the job
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#MeetingIsBelieving
Landing Page Blog Post Twitter
Facebook Google+ YouTube
Step 10: Build integrated plans

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Step 11: Create an editorial calendar

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Step 12: Measure success
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Step 13: Test, Tweak & Iterate
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Q
Step 10: Build integrated plans
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…to stalk me
• justinrlevy.com
• @justinlevy
• justin.levy@citrix.com
…to stalk us
• gotomeeting.com
• @gotomeeting
Thank you…