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Effective Link Building,[object Object],@JustinRBriggs,[object Object],Justin Briggs,[object Object]
Sociable Geek,[object Object],Internet Culture,[object Object],Sales Experience,[object Object],Creativity,[object Object],Ingenuity,[object Object],Analytical Skills,[object Object],Technical Skills,[object Object],Hustle,[object Object],What Makes An Effective Link Builder,[object Object]
Stop getting links, and start earning them?,[object Object],meh.,[object Object]
A link builder can dominate large brands by simply outworking them.,[object Object]
How do I compete?,[object Object],Client,[object Object],Unknown brand,[object Object],One in-house marketer,[object Object],Ecommerce, no content,[object Object],< 100 linking domains,[object Object],No blog,[object Object],No social media,[object Object],Competition,[object Object],National brands,[object Object],Large marketing budgets,[object Object],Free resources,[object Object],Thousands of linking domains,[object Object]
Systematic Hustle,[object Object]
What do you need?,[object Object],What might be done?,[object Object],#3 Brainstorm,[object Object],Approaches,[object Object],#2 Competitive Analysis,[object Object],In Theory,[object Object],#1 Backlink & Competitive Research,[object Object],#4 Actionable Ideas,[object Object],Real World,[object Object]
Hustle for Links,[object Object]
Do what it takes,[object Object]
6 Months before, I told a coworker:,[object Object],“I’m getting links on these pages”,[object Object]
Site wasn’t “good enough”,[object Object],Spent six months building out blog, content, and social media.,[object Object]
Figure out what they link to.,[object Object],Now BUILD IT!,[object Object],Nice, email.,[object Object]
Does this work?,[object Object],PA 48, DA 80,[object Object],PA 48, DA 62,[object Object]
Get Your Content Out,[object Object],StumbleUpon posted content to their Facebook and Twitter,[object Object]
Throwing mud at a wall is NOT a link building strategy.,[object Object]
You need stellar, targeted content.,[object Object]
But sometimes content fails.,[object Object],And it’s embarrassing.,[object Object]
Even if you failed, ,[object Object],you still need links.,[object Object]
So JFDI.,[object Object]
Recover Failed Infographic,[object Object],Skip the social, do manual outreach.,[object Object],Incentivize the embed. ,[object Object],Guest post:,[object Object],The embed is the post.,[object Object],Chop up the image and repurpose.,[object Object],Additional research and write great post.,[object Object]
Creative Contact Mining,[object Object],Just a Stanford blog with guest posts…,[object Object],There is no contact information.,[object Object],Fail.,[object Object]
Take the Time to Find the Email,[object Object],This will give you their email.,[object Object]
The first infographic I created was picked up by a BIG site, but they messed it up.,[object Object]
I hunted for nearly two hours to find their personal email address.,[object Object],“You can’t outsource giving a shit.”,[object Object],- Tom Critchlow,[object Object]
They’re now the first person I email when I’m promoting content.,[object Object]
They get me  a lot of links.,[object Object]
Link Giver Psychology,[object Object]
By initiating a low risk relationship, you increase the success of your link request.,[object Object]
Incremental Commitment,[object Object]
Blogging Contest,[object Object],Make easy to enter (no link requirement).,[object Object],Gave them email address.,[object Object],They emailed in their post.,[object Object],Reply with link request.,[object Object]
Getting the Link,[object Object],Hi <Their Name>,[object Object],Thanks for your entry. I will pass it on to the judges.,[object Object],Would you mind please placing the following code at the top or bottom of the post to let people know it’s an entry in the contest?,[object Object],This post is an entry for the <a href="http://site.com/contest">{Name of the Blog Contest}</a> being hosted by <a href="http://site.com">Brand</a>.,[object Object],Thanks!,[object Object],<Your Name>,[object Object],85% placed the link!,[object Object],I tested multiple templates. This one won.,[object Object]
Use Zombies (just be damn creative),[object Object],Yes, seriously.,[object Object],I got a link like this.,[object Object]
So do you think <removed> would help you survive against zombies? Even if not, I think it'd be epic to bust out in Spanish like Stewie on Family Guy while blowing the head off a zombie with a shotgun.,[object Object],I saw on your Twitter that you like <removed>. If you'd be up for checking out our <removed> and reviewing how they can help you survive a zombie apocalypse, I'd love to send one out to you for free. You can pick from <removed>, but I'll leave that up to you.,[object Object],An no, there is no special catch. I just think your blog is funny, and I can send out <removed> for review. And, well, I love zombies. :),[object Object],Let me know what you think about the review / post idea.,[object Object],Thanks!,[object Object],Justin,[object Object]
Best Alternative to a ,[object Object],Negotiated Agreement,[object Object]
BATNA,[object Object],No,[object Object],Can I have link?,[object Object],Yes,[object Object],Can I overcome reasons?,[object Object],Win!,[object Object],Yes,[object Object],No,[object Object],What else can I get?,[object Object],That’ll do.,[object Object]
Improve Effectiveness,[object Object]
Increase Link Valuation,[object Object],Traditional Link Valuation,[object Object],[object Object]
Number of outbound links
Position on page
TrustRank / PageRank
Domain level metricsRelative Link Valuation,[object Object],[object Object]
Compare to previous links
Value based off  profile naturalness
Brand boosts link value,[object Object]
Surprising Growth,[object Object],Rank,[object Object],Time,[object Object]
Use branded high value links to increase value of high leverage, lower value link building tactics.,[object Object]
Directories? Yes, still.,[object Object],Check homepage cache date, eliminate stale sites.,[object Object],Check indexation of linked from page.,[object Object],Avoid high difference between mR and PR.,[object Object],Check listing order (newest, alphabetical, PR),[object Object],Take the time to submit it right.,[object Object],“You can’t outsource giving a shit.”,[object Object],- Tom Critchlow,[object Object],Protip: Consider this relative to my last tip.,[object Object]
Ingenuity ,[object Object]
Improve Prospecting with GCSE,[object Object],http://bit.ly/amziMz,[object Object]
Scale Prospecting with Scrapers,[object Object],http://bit.ly/lVY3q6,[object Object]
Effective Link Building - Pro SEO Boston 2011
Quickly Identifying Site Type,[object Object]
Some of these aren’t very active today.,[object Object]
Find Fresh Linkers,[object Object],Doesn’t give date search like normal.,[object Object]
Simple Little Hack,[object Object],Put date parameter from regular search in linkfromdomain URL,[object Object]

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