How to Setup App Indexation
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Overview of how to setup up app indexing inside of a mobile application. Includes the technical implementation for Android and Windows Phone, as well as some speculation about iOS app indexing support. Covers Bing App Linking setup as well. Topics Covered include: - App URI format for deep links - Creating an intent filter and view action in AndroidManifest.xml - Crawl of app URI via rel=alternate, schema ViewAction in JSON-LD, and annotations in XML Sitemap - Managing noindex for app indexing via noindex.xml in the App Resource Directory - App indexing API - App appearance in autocomplete - App actions via knowledge graph and app indexing - Listen actions in JSON-LD - App actions in search results via Knowledge Graph - iOS app indexing for Apple devices - Windows Phone and Window App indexing via Bing App Linking
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How to Setup App Indexation
- 1. How to Setup App Indexation
- 3. Search is fundamentally shifting
- 4. Search as an Interface Visits to app, not websites Takes action on your behalf Hands free UI (wearables) Solutions, not web pages Search examples: http://blog.tackmobile.com/article/android-wear-gui-elements/
- 6. App Deep Links android-app://{package_id}/{scheme}/{host_path} Ø package_id - app ID in Play store Ø scheme - http or custom scheme Ø host_path - specific content within app
- 7. Intent Filter: AndroidManifest.xml Defines the structure of your app URIs <activity android:name="com.example.android.GizmosActivity" android:label="@string/title_gizmos" > <intent-filter android:label="@string/filter_title_viewgizmos"> <action android:name="android.intent.action.VIEW" /> <!-- Accepts URIs that begin with "http://example.com/gizmos” --> <data android:scheme="http" android:host="example.com" android:pathPrefix="/gizmos" /> <category android:name="android.intent.category.DEFAULT" /> <category android:name="android.intent.category.BROWSABLE" /> </intent-filter> </activity>
- 8. Testing Deep Links Will launch app deep link
- 9. Verify site with Google Play Developer Console & Webmaster Tools
- 10. Connect in Google Play Console Verify the app’s website
- 11. Annotate site for app URI discovery via crawl
- 12. Three Ways to Expose App URI <html> <head> ... <link rel="alternate" href="android-app:// com.example.android/http/example.com/ gizmos" /> ... </head> <body> … </body> Rel=“alternate” ViewAction XML Sitemap
- 13. Three Ways to Expose App URI <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "WebPage", "@id": "http://example.com/gizmos", "potentialAction": { "@type": "ViewAction", "target": "android-app:// com.example.android/http/example.com/ gizmos" } } </script> Rel=“alternate” ViewAction XML Sitemap
- 14. Three Ways to Expose App URI <?xml version="1.0" encoding="UTF-8" ?> <urlset xmlns="http://www.sitemaps.org/ schemas/sitemap/0.9" xmlns:xhtml="http://www.w3.org/1999/ xhtml"> <url> <loc>http://example.com/gizmos</loc> <xhtml:link rel="alternate" href="android- app://com.example.android/example/ gizmos" /> </url> ... </urlset> Rel=“alternate” ViewAction XML Sitemap
- 15. Very similar to a mobile separate-site setup
- 16. Launch App From Search App launch can be default behavior… Clicking this launches the app!
- 17. Manage indexing with robots noindex in app
- 18. Indexing Control for Apps <?xml version="1.0" encoding="utf-8"?> <search-engine xmlns:android="http:// schemas.android.com/apk/res/android"> <noindex uri="http://example.com/gizmos/hidden_uri"/> <noindex uriPrefix="http://example.com/gizmos/ hidden_prefix"/> <noindex uri="gizmos://hidden_path"/> <noindex uriPrefix="gizmos://hidden_prefix"/> </search-engine> App Resource Directory Android Manifest
- 19. Indexing Control for Apps <manifest xmlns:android="http://schemas.android.com/apk/res/ android" package="com.example.android.Gizmos"> <application> <activity android:name="com.example.android.GizmosActivity" android:label="@string/title_gizmos" > <intent-filter android:label="@string/filter_title_viewgizmos"> <action android:name="android.intent.action.VIEW"/> ... </activity> <meta-data android:name="search-engine" android:resource="@xml/noindex"/> </application> <uses-permission android:name="android.permission.INTERNET"/> </manifest> App Resource Directory Android Manifest
- 20. Push to Google with App Indexing API
- 22. Search as an interface with app actions
- 23. Building an Action Graph App Indexing Knowledge Graph App Actions+ =
- 24. Leverage Schema.org Actions <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "MusicGroup", "name": "Weezer", "potentialAction": { "@type": "ListenAction", "target": "android-app://com.spotify.music/http/we.../listen" } } </script>
- 25. App Actions in Search
- 26. What about iOS?
- 27. Close to Release? iOS app indexing in the wild Validates in testing tool
- 28. Bing App Linking
- 29. Launch Windows Apps From Bing Image: http://www.bing.com/webmaster/help/app-linking-09399b4b
- 30. Bing App Linking 1. Copy Windows (Phone) Store URL 2. Go to Bing Webmaster Tools to configured App Linking 3. In Configure My Site > Connected Pages paste URL 4. Verify Schema Markup Enable Deep Linking Register App Link Site to App
- 31. Bing App Linking <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "WebPage", "operation": { "@type": "ViewAction", "actionHandler": [ { "@type": "WindowsActionHandler", "applicationId": "4db19603-c4e0-4112-895e-46981d785682", "packageFamilyName": "Contoso.Contoso_54hhd3ev8bvz9", "arguments": "cityId=1&restaurantId=5609", "minVersion": "2.2.0.12" },{ "@type": "WindowsPhoneActionHandler", "applicationId": "08f1f665-222d-422c-9f99-bc3e0dd34433", "minVersion": "2.2.0.11", "arguments": "cityId=1&restaurantId=5609" } ] } } </script> Schema Markup Enable Deep Linking Register App Link Site to App
- 32. Bing App Linking You can create deep links from web search results to your app by interpreting launch arguments. Different for Windows Runtime vs. Silverlight Windows. Schema Markup Enable Deep Linking Register App Link Site to App
- 33. Bing App Linking Use Bing App Linking Test Tool (.exe) Schema Markup Enable Deep Linking Register App Link Site to App
- 34. App Indexing Resources Everything You Need to Know About Mobile App Search: http://moz.com/blog/mobile-app-search Google Developers: App Indexing: https://developers.google.com/app-indexing/ App Indexing Code Lab: http://search-codelabs.appspot.com/codelabs/app-indexing Bing App Linking: http://www.bing.com/dev/en-us/applink
- 35. People to Follow Lawrence Chang, Google: https://twitter.com/lawrence_chang Jarek Wilkiewicz, Google: https://twitter.com/wjarek Shawn Simister, Google: https://twitter.com/narphorium