Overview of how to leverage structured data for mobile apps and mobile search, including app indexation, JSON-LD, app actions, Google Now, Schema in email (actions in the inbox), and events in the Knowledge Graph. Over of App Indexation Covers: - App URI and deep links - Intent-filter and viewAction in AndroidManifest.XML - Using JSON-LD for Schema.org - ViewAction with Schema.org - Link rel="alternate" for app URI - App Indexing API and autocomplete - Bot control, using robots noindex for app - App actions by integrating app indexation with knowledge graph