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I know I’m a fatally
flawed PM when…
I THINK THAT…
ME = MY CUSTOMER
MY BUYER = MY USER
FEATURES = BENEFITS
BUIDING PRODUCT RIGHT
= BUILDING RIGHT PRODUCT
IMPROVED FUNCTIONALITY
= IMPROVED PRODUCT
INCREASED INNOVATION
= INCREASED VALUE
PRODUCT LAUNCH
= PRODUCT SUCCESS
WHAT ELSE
THANK YOU
Justin T. Smith
twitter: @justintsmith

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