More Related Content Similar to Forget ROI (20) Forget ROI1. Forget ROI A Theory on Social Media and How To Swing It Justin Whitaker Shogun, MicroNiche Consulting 2. Social media is online content created by people using highly accessible and scalable publishing technologies. 3. Social media is a shift in how people discover, read and share news, information and content. -Wikipedia 12. ROI = ( Gain on Investment – Cost of Investment)/Cost of Investment 21. ROA = Net Income / Total Assets 22. ROA = Efficiency of Asset Usage 33. Via Social Media you can generate measurable deltas in two key intangible assets . 45. Contact: Justin Whitaker MicroNiche Consulting Twitter: Justinmwhitaker Email: [email_address]