5 experiments for product market fit
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5 experiments for product market fit
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5 experiments for product market fit
- 2. Everything you need to test Business Model Canvas Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption
- 3. Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Where do you start? What tests do you run? Questions How do you run them? ? ? ? ? ? ? ? ? ?
- 4. Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption 5 2 1 3 3 1 4 4 2 The 5 Experiments You’ll Learn
- 5. 5 2 1 3 3 1 4 4 2 The 5 Experiments You’ll Learn Your Experiment
- 6. Push the envelope Today We’re going to…
- 7. 1. Who am I? 2. What is Product-Market Fit? 3. The 5 Experiments 4. Your Experiment 5. Goodies Agenda
- 8. WHO AM I?
- 12. FOCUS Framework
- 13. ?’s
- 14. 1. Who am I? 2. What is Product-Market Fit? 3. The 5 Experiments 4. Your Experiment 5. Goodies Agenda
- 15. "Being in a good market with a product that can satisfy that market." Product-Market Fit? - Marc Andreessen
- 16. "Being in a good market with a product that can satisfy that market." Product-Market Fit? - Marc Andreessen
- 17. You get to define it. Good Market?
- 18. …to achieve your goals. Your startup is a vehicle
- 19. "Being in a good market with a product that can satisfy that market." Product-Market Fit? - Marc Andreessen
- 20. “Satisfying a market…that satisfies you." Product-Market Fit - Justin Wilcox
- 21. Satisfies you? 1. All decisions are easier 2. Confidence to pivot 3. Unify your team
- 23. bit.ly/startmark
- 24. "Being in a good market with a product that can satisfy that market." Product-Market Fit? - Marc Andreessen
- 25. “Satisfying a market that satisfies you." Product-Market Fit
- 26. Satisfies you 1. All decisions are easier 2. Confidence to pivot 3. Unify your team
- 28. ?’s
- 29. 1. Who am I? 2. What is Product-Market Fit? 3. The 5 Experiments 4. Your Experiment 5. Goodies Agenda
- 30. Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Where do you start? What tests do you run? Questions How do you run them? ? ? ? ? ? ? ? ? ?
- 31. 5 2 1 3 3 1 4 4 2 5 Assumptions 5 Experiments
- 33. CUSTOMER DON’T BUY products CUSTOMER BUY SOLUTIONS TO problems
- 38. CUSTOMER DON’T BUY products CUSTOMER BUY SOLUTIONS TO problems
- 40. ASSUMPTION You can find people trying to solve the problem They want your help solving it They will "pay" you to solve it You can solve it You will achieve Product- Market Fit
- 42. Assumption You can find people trying to solve the problem They want your help solving it They will "pay" you to solve it You can solve it You will achieve Product- Market Fit Test Manual solution Cold Outreach, Ads Landing Page, Pre-Sales, LOIs Product, large segments, etc. Customer Interviews Utility Testing Offer Testing Currency Testing Scaling to Fit Finding Early Adopters Phase
- 43. FOCUS Framework
- 44. 5 2 1 3 3 1 4 4 2 FOCUS Framework 1. Concrete steps 1 2 3 4 56 … 2. Orders the steps 3. Instructions & tools for each step
- 45. FOCUS Framework
- 46. 1. Who am I? 2. What is Product-Market Fit? 3. The 5 Experiments 4. Your Experiment 5. Goodies Agenda
- 47. Product-Market Fit Assessment 1. What phase are you in? 2. What’s your riskiest assumption? 3. What’s your next step to test it?
- 48. bit.ly/startmark
- 49. Takeaways 1. What phase are you in? 2. What’s your riskiest assumption? 3. What’s your next step to test it?
- 50. ?’s
- 51. 1. Who am I? 2. What is Product-Market Fit? 3. The 5 Experiments 4. Your Experiment 5. Free Goodies Recap
- 52. “Satisfying a market…that satisfies you." Product-Market Fit - Justin Wilcox
- 53. Satisfies you? 1. All decisions are easier 2. Confidence to pivot 3. Unify your team
- 54. Declared Victory
- 55. 5 2 1 3 3 1 4 4 2 The 5 Experiments You Learned Your Experiment
- 56. CUSTOMER DON’T BUY products CUSTOMER BUY SOLUTIONS TO problems
- 57. Assumption You can find people trying to solve the problem They want your help solving it They will "pay" you to solve it You can solve it You will achieve Product- Market Fit Test Manual solution Cold Outreach, Ads Landing Page, Pre-Sales, LOIs Product, large segments, etc. Customer Interviews Utility Testing Offer Testing Currency Testing Scaling to Fit Finding Early Adopters Phase
- 58. 1. Who am I? 2. What is Product-Market Fit? 3. The 5 Experiments 4. Your Experiment 5. Free Goodies Recap
- 59. GOODIE #1
- 61. bit.ly/startmark
- 62. GOODIE #2
- 63. FOCUS Framework 24 hours $20 OFF
- 64. ?’s
- 65. FOCUS Framework 24 Hours $20 OFF
- 66. 5 EXPERIMENTS FOR PRODUCT MARKET FIT