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5 EXPERIMENTS
FOR PRODUCT
MARKET FIT
Lean Startup Week
Thank You
Everything you
need to test
Business
Model
Canvas
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
Assump...
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
A...
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
A...
5
2
1
3 3
1
4
4 2
The 5
Experiments
You’ll Learn
Your
Experiment
Push the envelope
Today
We’re going to…
1. Webinars are lame
2. This is a workshop
3. Feedback for you
4. 10-sec delay
The Platform
@Justin_Wilcox
Feedback for me
The Platform
Let’s Explore
1. Who am I?
2. What is Product-Market Fit?
3. The 5 Experiments
4. Your Experiment
5. Bonuses
Agenda
WHO AM
I?
Teach Around the World
San Francisco
San Juan
Seattle
Lincoln
Calgary
Singapore
Barcelona
Paris
London
Sydney
Zagreb
San F...
Startup Accelerators
Curriculum
Mentor & Speaker
FOCUS Framework
Fortune 1000
?’s
1. Who am I?
2. What is Product-Market Fit?
3. The 5 Experiments
4. Your Experiment
5. Bonuses
Agenda
"Being in a good market with a
product that can satisfy that
market."
Product-Market Fit?
- Marc Andreessen
"Being in a good market with a
product that can satisfy that
market."
Product-Market Fit?
- Marc Andreessen
You get to define it.
Good Market?
…to achieve your goals.
Your startup is a vehicle
"Being in a good market with a
product that can satisfy that
market."
Product-Market Fit?
- Marc Andreessen
"Being in a market that can
achieve your goals with a product
that can satisfy that market."
Product-Market Fit?
“Satisfying a market…that
satisfies you."
Product-Market Fit
- Justin Wilcox
Satisfies you?
1. All decisions are easier
2. Confidence to pivot
3. Unify your team
Declaring Victory
"Being in a good market with a
product that can satisfy that
market."
Product-Market Fit?
- Marc Andreessen
“Satisfying a market…that
satisfies you."
Product-Market Fit
- Justin Wilcox
Satisfies you
1. All decisions are easier
2. Confidence to pivot
3. Unify your team
Takeaway
What’s your Victory?
?’s
1. Who am I?
2. What is Product-Market Fit?
3. The 5 Experiments
4. Your Experiment
5. Bonuses
Agenda
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
A...
5
2
1
3 3
1
4
4 2
5 Assumptions 5 Experiments
1 Principle
5 Assumptions
CUSTOMERS DON’T BUY
products
CUSTOMERS BUY SOLUTIONS TO
problems
1 Principle
5 Assumptions
ASSUMPTION
You can find people trying
to solve the problem
They want your help
solving it
They will "pay" you to
solve it
...
Product-Market Fit
5 Experiments to
Assumption
You can find people trying
to solve the problem
They want your help
solving it
They will "pay" you to
solve it
...
FOCUS Framework
5
2
1
3 3
1
4
4 2 FOCUS
Framework
1. Concrete steps
1 2
3 4
56 …
2. Orders the steps 3. Instructions & tools
for each step
FOCUS Framework
1. Who am I?
2. What is Product-Market Fit?
3. The 5 Experiments
4. Your Experiment
5. Bonuses
Agenda
Product-Market Fit
Assessment
1. What phase are you in?
2. What’s your riskiest assumption?
3. What’s your next step to te...
Takeaways
1. What phase are you in?
2. What’s your riskiest assumption?
3. What’s your next step to test it?
?’s
1. Who am I?
2. What is Product-Market Fit?
3. The 5 Experiments
4. Your Experiment
5. Free Bonuses
Recap
“Satisfying a market…that
satisfies you."
Product-Market Fit
- Justin Wilcox
Satisfies you?
1. All decisions are easier
2. Confidence to pivot
3. Unify your team
Declared Victory
5
2
1
3 3
1
4
4 2
The 5
Experiments
You Learned
Your
Experiment
CUSTOMER DON’T BUY
products
CUSTOMER BUY SOLUTIONS TO
problems
Assumption
You can find people trying
to solve the problem
They want your help
solving it
They will "pay" you to
solve it
...
1. Who am I?
2. What is Product-Market Fit?
3. The 5 Experiments
4. Your Experiment
5. Free Bonuses
Recap
#1 Takeaway
BONUS #1
FREE
EMAIL COURSE
BONUS #2
FOCUS Framework
24 hours $20 OFF
Feedback
?’s
FOCUS Framework
24 Hours $20 OFF
Lean Startup Week
Thank You
5 EXPERIMENTS
FOR PRODUCT
MARKET FIT
5 Experiments for Product Market Fit w/ Lean Startup Week
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5 Experiments for Product Market Fit w/ Lean Startup Week Slide 1 5 Experiments for Product Market Fit w/ Lean Startup Week Slide 2 5 Experiments for Product Market Fit w/ Lean Startup Week Slide 3 5 Experiments for Product Market Fit w/ Lean Startup Week Slide 4 5 Experiments for Product Market Fit w/ Lean Startup Week Slide 5 5 Experiments for Product Market Fit w/ Lean Startup Week Slide 6 5 Experiments for Product Market Fit w/ Lean Startup Week Slide 7 5 Experiments for Product Market Fit w/ Lean Startup Week Slide 8 5 Experiments for Product Market Fit w/ Lean Startup Week Slide 9 5 Experiments for Product Market Fit w/ Lean Startup Week Slide 10 5 Experiments for Product Market Fit w/ Lean Startup Week Slide 11 5 Experiments for Product Market Fit w/ Lean Startup Week Slide 12 5 Experiments for Product Market Fit w/ Lean Startup Week Slide 13 5 Experiments for Product Market Fit w/ Lean Startup Week Slide 14 5 Experiments for Product Market Fit w/ Lean Startup Week Slide 15 5 Experiments for Product Market Fit w/ Lean Startup Week Slide 16 5 Experiments for Product Market Fit w/ Lean Startup Week Slide 17 5 Experiments for Product Market Fit w/ Lean Startup Week Slide 18 5 Experiments for Product Market Fit w/ Lean Startup Week Slide 19 5 Experiments for Product Market Fit w/ Lean Startup Week Slide 20 5 Experiments for Product Market Fit w/ Lean Startup Week Slide 21 5 Experiments for Product Market Fit w/ Lean Startup Week Slide 22 5 Experiments for Product Market Fit w/ Lean Startup Week Slide 23 5 Experiments for Product Market Fit w/ Lean Startup Week Slide 24 5 Experiments for Product Market Fit w/ Lean Startup Week Slide 25 5 Experiments for Product Market Fit w/ Lean Startup Week Slide 26 5 Experiments for Product Market Fit w/ Lean Startup Week Slide 27 5 Experiments for Product Market Fit w/ Lean Startup Week Slide 28 5 Experiments for Product Market Fit w/ Lean Startup Week Slide 29 5 Experiments for Product Market Fit w/ Lean Startup Week Slide 30 5 Experiments for Product Market Fit w/ Lean Startup Week Slide 31 5 Experiments for Product Market Fit w/ Lean Startup Week Slide 32 5 Experiments for Product Market Fit w/ Lean Startup Week Slide 33 5 Experiments for Product Market Fit w/ Lean Startup Week Slide 34 5 Experiments for Product Market Fit w/ Lean Startup Week Slide 35 5 Experiments for Product Market Fit w/ Lean Startup Week Slide 36 5 Experiments for Product Market Fit w/ Lean Startup Week Slide 37 5 Experiments for Product Market Fit w/ Lean Startup Week Slide 38 5 Experiments for Product Market Fit w/ Lean Startup Week Slide 39 5 Experiments for Product Market Fit w/ Lean Startup Week Slide 40 5 Experiments for Product Market Fit w/ Lean Startup Week Slide 41 5 Experiments for Product Market Fit w/ Lean Startup Week Slide 42 5 Experiments for Product Market Fit w/ Lean Startup Week Slide 43 5 Experiments for Product Market Fit w/ Lean Startup Week Slide 44 5 Experiments for Product Market Fit w/ Lean Startup Week Slide 45 5 Experiments for Product Market Fit w/ Lean Startup Week Slide 46 5 Experiments for Product Market Fit w/ Lean Startup Week Slide 47 5 Experiments for Product Market Fit w/ Lean Startup Week Slide 48 5 Experiments for Product Market Fit w/ Lean Startup Week Slide 49 5 Experiments for Product Market Fit w/ Lean Startup Week Slide 50 5 Experiments for Product Market Fit w/ Lean Startup Week Slide 51 5 Experiments for Product Market Fit w/ Lean Startup Week Slide 52 5 Experiments for Product Market Fit w/ Lean Startup Week Slide 53 5 Experiments for Product Market Fit w/ Lean Startup Week Slide 54 5 Experiments for Product Market Fit w/ Lean Startup Week Slide 55 5 Experiments for Product Market Fit w/ Lean Startup Week Slide 56 5 Experiments for Product Market Fit w/ Lean Startup Week Slide 57 5 Experiments for Product Market Fit w/ Lean Startup Week Slide 58 5 Experiments for Product Market Fit w/ Lean Startup Week Slide 59 5 Experiments for Product Market Fit w/ Lean Startup Week Slide 60 5 Experiments for Product Market Fit w/ Lean Startup Week Slide 61 5 Experiments for Product Market Fit w/ Lean Startup Week Slide 62 5 Experiments for Product Market Fit w/ Lean Startup Week Slide 63 5 Experiments for Product Market Fit w/ Lean Startup Week Slide 64 5 Experiments for Product Market Fit w/ Lean Startup Week Slide 65 5 Experiments for Product Market Fit w/ Lean Startup Week Slide 66 5 Experiments for Product Market Fit w/ Lean Startup Week Slide 67 5 Experiments for Product Market Fit w/ Lean Startup Week Slide 68
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5 Experiments for Product Market Fit w/ Lean Startup Week

  1. 1. 5 EXPERIMENTS FOR PRODUCT MARKET FIT
  2. 2. Lean Startup Week Thank You
  3. 3. Everything you need to test Business Model Canvas Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption
  4. 4. Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Where do you start? What tests do you run? Questions How do you run them? ? ? ? ? ? ? ? ? ? Assumption Assumption Assumption Assumption Assumption
  5. 5. Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption 5 2 1 3 3 1 4 4 2 The 5 Experiments You’ll Learn
  6. 6. 5 2 1 3 3 1 4 4 2 The 5 Experiments You’ll Learn Your Experiment
  7. 7. Push the envelope Today We’re going to…
  8. 8. 1. Webinars are lame 2. This is a workshop 3. Feedback for you 4. 10-sec delay The Platform
  9. 9. @Justin_Wilcox Feedback for me
  10. 10. The Platform Let’s Explore
  11. 11. 1. Who am I? 2. What is Product-Market Fit? 3. The 5 Experiments 4. Your Experiment 5. Bonuses Agenda
  12. 12. WHO AM I?
  13. 13. Teach Around the World San Francisco San Juan Seattle Lincoln Calgary Singapore Barcelona Paris London Sydney Zagreb San Francisco San Juan Seattle Lincoln Calgary Singapore Barcelona Paris London Sydney Zagreb
  14. 14. Startup Accelerators
  15. 15. Curriculum Mentor & Speaker
  16. 16. FOCUS Framework
  17. 17. Fortune 1000
  18. 18. ?’s
  19. 19. 1. Who am I? 2. What is Product-Market Fit? 3. The 5 Experiments 4. Your Experiment 5. Bonuses Agenda
  20. 20. "Being in a good market with a product that can satisfy that market." Product-Market Fit? - Marc Andreessen
  21. 21. "Being in a good market with a product that can satisfy that market." Product-Market Fit? - Marc Andreessen
  22. 22. You get to define it. Good Market?
  23. 23. …to achieve your goals. Your startup is a vehicle
  24. 24. "Being in a good market with a product that can satisfy that market." Product-Market Fit? - Marc Andreessen
  25. 25. "Being in a market that can achieve your goals with a product that can satisfy that market." Product-Market Fit?
  26. 26. “Satisfying a market…that satisfies you." Product-Market Fit - Justin Wilcox
  27. 27. Satisfies you? 1. All decisions are easier 2. Confidence to pivot 3. Unify your team
  28. 28. Declaring Victory
  29. 29. "Being in a good market with a product that can satisfy that market." Product-Market Fit? - Marc Andreessen
  30. 30. “Satisfying a market…that satisfies you." Product-Market Fit - Justin Wilcox
  31. 31. Satisfies you 1. All decisions are easier 2. Confidence to pivot 3. Unify your team
  32. 32. Takeaway What’s your Victory?
  33. 33. ?’s
  34. 34. 1. Who am I? 2. What is Product-Market Fit? 3. The 5 Experiments 4. Your Experiment 5. Bonuses Agenda
  35. 35. Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Where do you start? What tests do you run? Questions How do you run them? ? ? ? ? ? ? ? ? ?
  36. 36. 5 2 1 3 3 1 4 4 2 5 Assumptions 5 Experiments
  37. 37. 1 Principle 5 Assumptions
  38. 38. CUSTOMERS DON’T BUY products CUSTOMERS BUY SOLUTIONS TO problems
  39. 39. 1 Principle 5 Assumptions
  40. 40. ASSUMPTION You can find people trying to solve the problem They want your help solving it They will "pay" you to solve it You can solve it You will achieve Product- Market Fit
  41. 41. Product-Market Fit 5 Experiments to
  42. 42. Assumption You can find people trying to solve the problem They want your help solving it They will "pay" you to solve it You can solve it You will achieve Product- Market Fit Test Manual solution Cold Outreach, Ads Landing Page, Pre-Sales, LOIs Product, large segments, etc. Customer Interviews Utility Testing Offer Testing Currency Testing Scaling to Fit Finding Early Adopters Phase
  43. 43. FOCUS Framework
  44. 44. 5 2 1 3 3 1 4 4 2 FOCUS Framework 1. Concrete steps 1 2 3 4 56 … 2. Orders the steps 3. Instructions & tools for each step
  45. 45. FOCUS Framework
  46. 46. 1. Who am I? 2. What is Product-Market Fit? 3. The 5 Experiments 4. Your Experiment 5. Bonuses Agenda
  47. 47. Product-Market Fit Assessment 1. What phase are you in? 2. What’s your riskiest assumption? 3. What’s your next step to test it?
  48. 48. Takeaways 1. What phase are you in? 2. What’s your riskiest assumption? 3. What’s your next step to test it?
  49. 49. ?’s
  50. 50. 1. Who am I? 2. What is Product-Market Fit? 3. The 5 Experiments 4. Your Experiment 5. Free Bonuses Recap
  51. 51. “Satisfying a market…that satisfies you." Product-Market Fit - Justin Wilcox
  52. 52. Satisfies you? 1. All decisions are easier 2. Confidence to pivot 3. Unify your team
  53. 53. Declared Victory
  54. 54. 5 2 1 3 3 1 4 4 2 The 5 Experiments You Learned Your Experiment
  55. 55. CUSTOMER DON’T BUY products CUSTOMER BUY SOLUTIONS TO problems
  56. 56. Assumption You can find people trying to solve the problem They want your help solving it They will "pay" you to solve it You can solve it You will achieve Product- Market Fit Test Manual solution Cold Outreach, Ads Landing Page, Pre-Sales, LOIs Product, large segments, etc. Customer Interviews Utility Testing Offer Testing Currency Testing Scaling to Fit Finding Early Adopters Phase
  57. 57. 1. Who am I? 2. What is Product-Market Fit? 3. The 5 Experiments 4. Your Experiment 5. Free Bonuses Recap
  58. 58. #1 Takeaway
  59. 59. BONUS #1
  60. 60. FREE EMAIL COURSE
  61. 61. BONUS #2
  62. 62. FOCUS Framework 24 hours $20 OFF
  63. 63. Feedback
  64. 64. ?’s
  65. 65. FOCUS Framework 24 Hours $20 OFF
  66. 66. Lean Startup Week Thank You
  67. 67. 5 EXPERIMENTS FOR PRODUCT MARKET FIT
  • LutzGoecke

    Jun. 1, 2017
  • LeonardUsayi

    Aug. 31, 2016
  • urysarabia

    Aug. 21, 2016
  • petergross

    Jun. 21, 2016

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