Slides

1. 5 EXPERIMENTS
FOR PRODUCT
MARKET FIT

2. Lean Startup Week
Thank You

3. Everything you
need to test
Business
Model
Canvas
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Where do you
start?
What tests do
you run?
Questions
How do you run
them?
?
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5. Assumption
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5
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3 3
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4 2
The 5
Experiments
You’ll Learn

6. 5
2
1
3 3
1
4
4 2
The 5
Experiments
You’ll Learn
Your
Experiment

7. Push the envelope
Today
We’re going to…

8. 1. Webinars are lame
2. This is a workshop
3. Feedback for you
4. 10-sec delay
The Platform

9. @Justin_Wilcox
Feedback for me

10. The Platform
Let’s Explore

11. 1. Who am I?
2. What is Product-Market Fit?
3. The 5 Experiments
4. Your Experiment
5. Bonuses
Agenda

12. WHO AM
I?

14. Teach Around the World
San Francisco
San Juan
Seattle
Lincoln
Calgary
Singapore
Barcelona
Paris
London
Sydney
Zagreb
San Francisco
San Juan
Seattle
Lincoln
Calgary
Singapore
Barcelona
Paris
London
Sydney
Zagreb

15. Startup Accelerators

16. Curriculum
Mentor & Speaker

17. FOCUS Framework

18. Fortune 1000

19. ?’s

20. 1. Who am I?
2. What is Product-Market Fit?
3. The 5 Experiments
4. Your Experiment
5. Bonuses
Agenda

21. "Being in a good market with a
product that can satisfy that
market."
Product-Market Fit?
- Marc Andreessen

22. "Being in a good market with a
product that can satisfy that
market."
Product-Market Fit?
- Marc Andreessen

23. You get to define it.
Good Market?

24. …to achieve your goals.
Your startup is a vehicle

25. "Being in a good market with a
product that can satisfy that
market."
Product-Market Fit?
- Marc Andreessen

26. "Being in a market that can
achieve your goals with a product
that can satisfy that market."
Product-Market Fit?

27. “Satisfying a market…that
satisfies you."
Product-Market Fit
- Justin Wilcox

28. Satisfies you?
1. All decisions are easier
2. Confidence to pivot
3. Unify your team

29. Declaring Victory

30. "Being in a good market with a
product that can satisfy that
market."
Product-Market Fit?
- Marc Andreessen

31. “Satisfying a market…that
satisfies you."
Product-Market Fit
- Justin Wilcox

32. Satisfies you
1. All decisions are easier
2. Confidence to pivot
3. Unify your team

33. Takeaway
What’s your Victory?

34. ?’s

35. 1. Who am I?
2. What is Product-Market Fit?
3. The 5 Experiments
4. Your Experiment
5. Bonuses
Agenda

36. Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption Assumption
Assumption
Assumption
Assumption
Where do you
start?
What tests do
you run?
Questions
How do you run
them?
?
?
?
?
?
?
?
?
?

37. 5
2
1
3 3
1
4
4 2
5 Assumptions 5 Experiments

38. 1 Principle
5 Assumptions

39. CUSTOMERS DON’T BUY
products
CUSTOMERS BUY SOLUTIONS TO
problems

40. 1 Principle
5 Assumptions

41. ASSUMPTION
You can find people trying
to solve the problem
They want your help
solving it
They will "pay" you to
solve it
You can solve it
You will achieve Product-
Market Fit

42. Product-Market Fit
5 Experiments to

43. Assumption
You can find people trying
to solve the problem
They want your help
solving it
They will "pay" you to
solve it
You can solve it
You will achieve Product-
Market Fit
Test
Manual solution
Cold Outreach,
Ads
Landing Page,
Pre-Sales, LOIs
Product, large
segments, etc.
Customer
Interviews
Utility Testing
Offer Testing
Currency Testing
Scaling to Fit
Finding Early
Adopters
Phase

44. FOCUS Framework

45. 5
2
1
3 3
1
4
4 2 FOCUS
Framework
1. Concrete steps
1 2
3 4
56 …
2. Orders the steps 3. Instructions & tools
for each step

46. FOCUS Framework

47. 1. Who am I?
2. What is Product-Market Fit?
3. The 5 Experiments
4. Your Experiment
5. Bonuses
Agenda

48. Product-Market Fit
Assessment
1. What phase are you in?
2. What’s your riskiest assumption?
3. What’s your next step to test it?

49. Takeaways
1. What phase are you in?
2. What’s your riskiest assumption?
3. What’s your next step to test it?

50. ?’s

51. 1. Who am I?
2. What is Product-Market Fit?
3. The 5 Experiments
4. Your Experiment
5. Free Bonuses
Recap

52. “Satisfying a market…that
satisfies you."
Product-Market Fit
- Justin Wilcox

53. Satisfies you?
1. All decisions are easier
2. Confidence to pivot
3. Unify your team

54. Declared Victory

55. 5
2
1
3 3
1
4
4 2
The 5
Experiments
You Learned
Your
Experiment

56. CUSTOMER DON’T BUY
products
CUSTOMER BUY SOLUTIONS TO
problems

57. Assumption
You can find people trying
to solve the problem
They want your help
solving it
They will "pay" you to
solve it
You can solve it
You will achieve Product-
Market Fit
Test
Manual solution
Cold Outreach,
Ads
Landing Page,
Pre-Sales, LOIs
Product, large
segments, etc.
Customer
Interviews
Utility Testing
Offer Testing
Currency Testing
Scaling to Fit
Finding Early
Adopters
Phase

58. 1. Who am I?
2. What is Product-Market Fit?
3. The 5 Experiments
4. Your Experiment
5. Free Bonuses
Recap

59. #1 Takeaway

60. BONUS #1

61. FREE
EMAIL COURSE

62. BONUS #2

63. FOCUS Framework
24 hours $20 OFF

64. Feedback

65. ?’s

66. FOCUS Framework
24 Hours $20 OFF

67. Lean Startup Week
Thank You

68. 5 EXPERIMENTS
FOR PRODUCT
MARKET FIT