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5 EXPERIMENTS
FOR PRODUCT
MARKET FIT
Startup Weekend
Thank You
Everything you
need to test
Business
Model
Canvas
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
Assump...
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
A...
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
A...
5
2
1
3 3
1
4
4 2
The 5
Experiments
You’ll Learn
Your
Experiment
Push the envelope
Today
We’re going to…
1. Webinars suck
2. This is a workshop
3. Feedback for you
4. 10-sec delay
The Platform
Justin@CustomerDevLabs.com
Feedback for me
The Platform
Let’s Explore
1. Who am I?
2. What is Product-Market Fit?
3. The 5 Experiments
4. Your Experiment
5. Goodies
Agenda
WHO AM
I?
My Background
18 months
Discovered
Lean Startup
ThingsWeStart
Success
Startup Accelerators
Curriculum
Mentor & Speaker
FOCUS Framework
?’s
1. Who am I?
2. What is Product-Market Fit?
3. The 5 Experiments
4. Your Experiment
5. Goodies
Agenda
"Being in a good market with a
product that can satisfy that
market."
Product-Market Fit?
- Marc Andreessen
"Being in a good market with a
product that can satisfy that
market."
Product-Market Fit?
- Marc Andreessen
You get to define it.
Good Market?
…to achieve your goals.
Your startup is a vehicle
"Being in a good market with a
product that can satisfy that
market."
Product-Market Fit?
- Marc Andreessen
“Satisfying a market…that
satisfies you."
Product-Market Fit
- Justin Wilcox
Satisfies you?
1. All decisions are easier
2. Confidence to pivot
3. Unify your team
Declaring Victory
"Being in a good market with a
product that can satisfy that
market."
Product-Market Fit?
- Marc Andreessen
“Satisfying a market
that satisfies you."
Product-Market Fit
Satisfies you
1. All decisions are easier
2. Confidence to pivot
3. Unify your team
Takeaway
What’s your Victory?
?’s
1. Who am I?
2. What is Product-Market Fit?
3. The 5 Experiments
4. Your Experiment
5. Goodies
Agenda
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
A...
5
2
1
3 3
1
4
4 2
5 Assumptions 5 Experiments
1 Principle
5 Assumptions
CUSTOMERS DON’T BUY
products
CUSTOMERS BUY SOLUTIONS TO
problems
CUSTOMERS DON’T BUY
products
CUSTOMERS BUY SOLUTIONS TO
problems
1 Principle
5 Assumptions
ASSUMPTION
You can find people trying
to solve the problem
They want your help
solving it
They will "pay" you to
solve it
...
Product-Market Fit
5 Experiments to
Assumption
You can find people trying
to solve the problem
They want your help
solving it
They will "pay" you to
solve it
...
FOCUS Framework
5
2
1
3 3
1
4
4 2 FOCUS
Framework
1. Concrete steps
1 2
3 4
56 …
2. Orders the steps 3. Instructions & tools
for each step
FOCUS Framework
1. Who am I?
2. What is Product-Market Fit?
3. The 5 Experiments
4. Your Experiment
5. Goodies
Agenda
Product-Market Fit
Assessment
1. What phase are you in?
2. What’s your riskiest assumption?
3. What’s your next step to te...
bit.ly/startmark
Takeaways
1. What phase are you in?
2. What’s your riskiest assumption?
3. What’s your next step to test it?
?’s
Assumption
You can find people trying
to solve the problem
They want your help
solving it
They will "pay" you to
solve it
...
Riskiet Assumption
Who are your
Early Adopters?
Diffusion of Innovations
Early
Adopters
Early
Majority
Late
Majority
Laggards
Victory
Startup founders
“Not sure how to apply Lean Startup”
Victory
Start
“Not sure how to apply Lean Startup”
Goes to Lean Startup Machine
Pays for online courses
Goes to Lean Startup Conf.
Makes...
What are Early
Adopters?
“Paying” to Solve It
Know they Have It
Have the problem
Customers who…
Where are
yours?
Externally
Observable
Behavior
Tweets about Lean Startup Machine
Reviews online courses
Leaves feedback o...
Takeaways
Where are your
Early Adopters?
?’s
1. Who am I?
2. What is Product-Market Fit?
3. The 5 Experiments
4. Your Experiment
5. Free Bonuses
Recap
“Satisfying a market…that
satisfies you."
Product-Market Fit
- Justin Wilcox
Satisfies you?
1. All decisions are easier
2. Confidence to pivot
3. Unify your team
Declared Victory
5
2
1
3 3
1
4
4 2
The 5
Experiments
You Learned
Your
Experiment
CUSTOMER DON’T BUY
products
CUSTOMER BUY SOLUTIONS TO
problems
Assumption
You can find people trying
to solve the problem
They want your help
solving it
They will "pay" you to
solve it
...
1. Who am I?
2. What is Product-Market Fit?
3. The 5 Experiments
4. Your Experiment
5. Free Bonuses
Recap
#1 Takeaway
BONUS #1
FREE
EMAIL COURSE
BONUS #2
FOCUS Framework
24 hours $20 OFF
Feedback
Startup Weekend
Thank You
?’s
FOCUS Framework
24 Hours $20 OFF
5 EXPERIMENTS
FOR PRODUCT
MARKET FIT
5 experiments for product market fit w/ Startup weekend
5 experiments for product market fit w/ Startup weekend
5 experiments for product market fit w/ Startup weekend
5 experiments for product market fit w/ Startup weekend
5 experiments for product market fit w/ Startup weekend
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5 experiments for product market fit w/ Startup weekend Slide 1 5 experiments for product market fit w/ Startup weekend Slide 2 5 experiments for product market fit w/ Startup weekend Slide 3 5 experiments for product market fit w/ Startup weekend Slide 4 5 experiments for product market fit w/ Startup weekend Slide 5 5 experiments for product market fit w/ Startup weekend Slide 6 5 experiments for product market fit w/ Startup weekend Slide 7 5 experiments for product market fit w/ Startup weekend Slide 8 5 experiments for product market fit w/ Startup weekend Slide 9 5 experiments for product market fit w/ Startup weekend Slide 10 5 experiments for product market fit w/ Startup weekend Slide 11 5 experiments for product market fit w/ Startup weekend Slide 12 5 experiments for product market fit w/ Startup weekend Slide 13 5 experiments for product market fit w/ Startup weekend Slide 14 5 experiments for product market fit w/ Startup weekend Slide 15 5 experiments for product market 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5 experiments for product market fit w/ Startup weekend

  1. 1. 5 EXPERIMENTS FOR PRODUCT MARKET FIT
  2. 2. Startup Weekend Thank You
  3. 3. Everything you need to test Business Model Canvas Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption
  4. 4. Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Where do you start? What tests do you run? Questions How do you run them? ? ? ? ? ? ? ? ? ? Assumption Assumption Assumption Assumption Assumption
  5. 5. Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption 5 2 1 3 3 1 4 4 2 The 5 Experiments You’ll Learn
  6. 6. 5 2 1 3 3 1 4 4 2 The 5 Experiments You’ll Learn Your Experiment
  7. 7. Push the envelope Today We’re going to…
  8. 8. 1. Webinars suck 2. This is a workshop 3. Feedback for you 4. 10-sec delay The Platform
  9. 9. Justin@CustomerDevLabs.com Feedback for me
  10. 10. The Platform Let’s Explore
  11. 11. 1. Who am I? 2. What is Product-Market Fit? 3. The 5 Experiments 4. Your Experiment 5. Goodies Agenda
  12. 12. WHO AM I?
  13. 13. My Background 18 months
  14. 14. Discovered Lean Startup
  15. 15. ThingsWeStart
  16. 16. Success
  17. 17. Startup Accelerators
  18. 18. Curriculum Mentor & Speaker
  19. 19. FOCUS Framework
  20. 20. ?’s
  21. 21. 1. Who am I? 2. What is Product-Market Fit? 3. The 5 Experiments 4. Your Experiment 5. Goodies Agenda
  22. 22. "Being in a good market with a product that can satisfy that market." Product-Market Fit? - Marc Andreessen
  23. 23. "Being in a good market with a product that can satisfy that market." Product-Market Fit? - Marc Andreessen
  24. 24. You get to define it. Good Market?
  25. 25. …to achieve your goals. Your startup is a vehicle
  26. 26. "Being in a good market with a product that can satisfy that market." Product-Market Fit? - Marc Andreessen
  27. 27. “Satisfying a market…that satisfies you." Product-Market Fit - Justin Wilcox
  28. 28. Satisfies you? 1. All decisions are easier 2. Confidence to pivot 3. Unify your team
  29. 29. Declaring Victory
  30. 30. "Being in a good market with a product that can satisfy that market." Product-Market Fit? - Marc Andreessen
  31. 31. “Satisfying a market that satisfies you." Product-Market Fit
  32. 32. Satisfies you 1. All decisions are easier 2. Confidence to pivot 3. Unify your team
  33. 33. Takeaway What’s your Victory?
  34. 34. ?’s
  35. 35. 1. Who am I? 2. What is Product-Market Fit? 3. The 5 Experiments 4. Your Experiment 5. Goodies Agenda
  36. 36. Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Where do you start? What tests do you run? Questions How do you run them? ? ? ? ? ? ? ? ? ?
  37. 37. 5 2 1 3 3 1 4 4 2 5 Assumptions 5 Experiments
  38. 38. 1 Principle 5 Assumptions
  39. 39. CUSTOMERS DON’T BUY products CUSTOMERS BUY SOLUTIONS TO problems
  40. 40. CUSTOMERS DON’T BUY products CUSTOMERS BUY SOLUTIONS TO problems
  41. 41. 1 Principle 5 Assumptions
  42. 42. ASSUMPTION You can find people trying to solve the problem They want your help solving it They will "pay" you to solve it You can solve it You will achieve Product- Market Fit
  43. 43. Product-Market Fit 5 Experiments to
  44. 44. Assumption You can find people trying to solve the problem They want your help solving it They will "pay" you to solve it You can solve it You will achieve Product- Market Fit Test Manual solution Cold Outreach, Ads Landing Page, Pre-Sales, LOIs Product, large segments, etc. Customer Interviews Utility Testing Offer Testing Currency Testing Scaling to Fit Finding Early Adopters Phase
  45. 45. FOCUS Framework
  46. 46. 5 2 1 3 3 1 4 4 2 FOCUS Framework 1. Concrete steps 1 2 3 4 56 … 2. Orders the steps 3. Instructions & tools for each step
  47. 47. FOCUS Framework
  48. 48. 1. Who am I? 2. What is Product-Market Fit? 3. The 5 Experiments 4. Your Experiment 5. Goodies Agenda
  49. 49. Product-Market Fit Assessment 1. What phase are you in? 2. What’s your riskiest assumption? 3. What’s your next step to test it?
  50. 50. bit.ly/startmark
  51. 51. Takeaways 1. What phase are you in? 2. What’s your riskiest assumption? 3. What’s your next step to test it?
  52. 52. ?’s
  53. 53. Assumption You can find people trying to solve the problem They want your help solving it They will "pay" you to solve it You can solve it You will achieve Product- Market Fit Test Manual solution Cold Outreach, Ads Landing Page, Pre-Sales, LOIs Product, large segments, etc. Customer Interviews Utility Testing Offer Testing Currency Testing Scaling to Fit Finding Early Adopters Phase
  54. 54. Riskiet Assumption Who are your Early Adopters?
  55. 55. Diffusion of Innovations Early Adopters Early Majority Late Majority Laggards Victory
  56. 56. Startup founders “Not sure how to apply Lean Startup” Victory Start
  57. 57. “Not sure how to apply Lean Startup” Goes to Lean Startup Machine Pays for online courses Goes to Lean Startup Conf. Makes calls on Clarity Buy’s Ash’s Book Enrolls in Founder Institute Tweets about Lean Startup Machine Reviews online courses Leaves feedback on Clarity Amazon review for Ash’s Book Joins Founder Institute Meetup Group
  58. 58. What are Early Adopters? “Paying” to Solve It Know they Have It Have the problem Customers who…
  59. 59. Where are yours? Externally Observable Behavior Tweets about Lean Startup Machine Reviews online courses Leaves feedback on Clarity Amazon review for Ash’s Book Joins Founder Institute Meetup Group
  60. 60. Takeaways Where are your Early Adopters?
  61. 61. ?’s
  62. 62. 1. Who am I? 2. What is Product-Market Fit? 3. The 5 Experiments 4. Your Experiment 5. Free Bonuses Recap
  63. 63. “Satisfying a market…that satisfies you." Product-Market Fit - Justin Wilcox
  64. 64. Satisfies you? 1. All decisions are easier 2. Confidence to pivot 3. Unify your team
  65. 65. Declared Victory
  66. 66. 5 2 1 3 3 1 4 4 2 The 5 Experiments You Learned Your Experiment
  67. 67. CUSTOMER DON’T BUY products CUSTOMER BUY SOLUTIONS TO problems
  68. 68. Assumption You can find people trying to solve the problem They want your help solving it They will "pay" you to solve it You can solve it You will achieve Product- Market Fit Test Manual solution Cold Outreach, Ads Landing Page, Pre-Sales, LOIs Product, large segments, etc. Customer Interviews Utility Testing Offer Testing Currency Testing Scaling to Fit Finding Early Adopters Phase
  69. 69. 1. Who am I? 2. What is Product-Market Fit? 3. The 5 Experiments 4. Your Experiment 5. Free Bonuses Recap
  70. 70. #1 Takeaway
  71. 71. BONUS #1
  72. 72. FREE EMAIL COURSE
  73. 73. BONUS #2
  74. 74. FOCUS Framework 24 hours $20 OFF
  75. 75. Feedback
  76. 76. Startup Weekend Thank You
  77. 77. ?’s
  78. 78. FOCUS Framework 24 Hours $20 OFF
  79. 79. 5 EXPERIMENTS FOR PRODUCT MARKET FIT
  • WuttipatWongnawakijp

    Feb. 7, 2018
  • torrg

    Sep. 27, 2016
  • sophrinix

    Jun. 2, 2016

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