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Continuing Legal Edu-preneurship Slide 1 Continuing Legal Edu-preneurship Slide 2 Continuing Legal Edu-preneurship Slide 3 Continuing Legal Edu-preneurship Slide 4 Continuing Legal Edu-preneurship Slide 5 Continuing Legal Edu-preneurship Slide 6 Continuing Legal Edu-preneurship Slide 7 Continuing Legal Edu-preneurship Slide 8 Continuing Legal Edu-preneurship Slide 9 Continuing Legal Edu-preneurship Slide 10 Continuing Legal Edu-preneurship Slide 11 Continuing Legal Edu-preneurship Slide 12 Continuing Legal Edu-preneurship Slide 13 Continuing Legal Edu-preneurship Slide 14 Continuing Legal Edu-preneurship Slide 15 Continuing Legal Edu-preneurship Slide 16 Continuing Legal Edu-preneurship Slide 17 Continuing Legal Edu-preneurship Slide 18 Continuing Legal Edu-preneurship Slide 19 Continuing Legal Edu-preneurship Slide 20 Continuing Legal Edu-preneurship Slide 21 Continuing Legal Edu-preneurship Slide 22 Continuing Legal Edu-preneurship Slide 23 Continuing Legal Edu-preneurship Slide 24 Continuing Legal Edu-preneurship Slide 25 Continuing Legal Edu-preneurship Slide 26 Continuing Legal Edu-preneurship Slide 27 Continuing Legal Edu-preneurship Slide 28 Continuing Legal Edu-preneurship Slide 29 Continuing Legal Edu-preneurship Slide 30 Continuing Legal Edu-preneurship Slide 31 Continuing Legal Edu-preneurship Slide 32 Continuing Legal Edu-preneurship Slide 33 Continuing Legal Edu-preneurship Slide 34 Continuing Legal Edu-preneurship Slide 35 Continuing Legal Edu-preneurship Slide 36 Continuing Legal Edu-preneurship Slide 37 Continuing Legal Edu-preneurship Slide 38 Continuing Legal Edu-preneurship Slide 39 Continuing Legal Edu-preneurship Slide 40 Continuing Legal Edu-preneurship Slide 41 Continuing Legal Edu-preneurship Slide 42 Continuing Legal Edu-preneurship Slide 43 Continuing Legal Edu-preneurship Slide 44 Continuing Legal Edu-preneurship Slide 45 Continuing Legal Edu-preneurship Slide 46 Continuing Legal Edu-preneurship Slide 47 Continuing Legal Edu-preneurship Slide 48 Continuing Legal Edu-preneurship Slide 49 Continuing Legal Edu-preneurship Slide 50 Continuing Legal Edu-preneurship Slide 51 Continuing Legal Edu-preneurship Slide 52 Continuing Legal Edu-preneurship Slide 53 Continuing Legal Edu-preneurship Slide 54 Continuing Legal Edu-preneurship Slide 55 Continuing Legal Edu-preneurship Slide 56 Continuing Legal Edu-preneurship Slide 57 Continuing Legal Edu-preneurship Slide 58 Continuing Legal Edu-preneurship Slide 59 Continuing Legal Edu-preneurship Slide 60 Continuing Legal Edu-preneurship Slide 61 Continuing Legal Edu-preneurship Slide 62 Continuing Legal Edu-preneurship Slide 63 Continuing Legal Edu-preneurship Slide 64 Continuing Legal Edu-preneurship Slide 65 Continuing Legal Edu-preneurship Slide 66 Continuing Legal Edu-preneurship Slide 67 Continuing Legal Edu-preneurship Slide 68 Continuing Legal Edu-preneurship Slide 69 Continuing Legal Edu-preneurship Slide 70 Continuing Legal Edu-preneurship Slide 71 Continuing Legal Edu-preneurship Slide 72 Continuing Legal Edu-preneurship Slide 73 Continuing Legal Edu-preneurship Slide 74 Continuing Legal Edu-preneurship Slide 75 Continuing Legal Edu-preneurship Slide 76 Continuing Legal Edu-preneurship Slide 77 Continuing Legal Edu-preneurship Slide 78 Continuing Legal Edu-preneurship Slide 79 Continuing Legal Edu-preneurship Slide 80 Continuing Legal Edu-preneurship Slide 81 Continuing Legal Edu-preneurship Slide 82 Continuing Legal Edu-preneurship Slide 83 Continuing Legal Edu-preneurship Slide 84 Continuing Legal Edu-preneurship Slide 85 Continuing Legal Edu-preneurship Slide 86 Continuing Legal Edu-preneurship Slide 87 Continuing Legal Edu-preneurship Slide 88 Continuing Legal Edu-preneurship Slide 89 Continuing Legal Edu-preneurship Slide 90 Continuing Legal Edu-preneurship Slide 91 Continuing Legal Edu-preneurship Slide 92 Continuing Legal Edu-preneurship Slide 93 Continuing Legal Edu-preneurship Slide 94 Continuing Legal Edu-preneurship Slide 95 Continuing Legal Edu-preneurship Slide 96 Continuing Legal Edu-preneurship Slide 97 Continuing Legal Edu-preneurship Slide 98 Continuing Legal Edu-preneurship Slide 99 Continuing Legal Edu-preneurship Slide 100 Continuing Legal Edu-preneurship Slide 101 Continuing Legal Edu-preneurship Slide 102 Continuing Legal Edu-preneurship Slide 103
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Continuing Legal Edu-preneurship

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My Feb 2, 2015 keynote at ACLEA in San Diego on Continuing Legal Entrepreneurship including Customer Discovery, Customer Development, Lean Startup, Design Thinking, Customer Interviews.

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Continuing Legal Edu-preneurship

  1. 1. C L ENTREPRENEURS Justin Wilcox C L E CONTINUING LEGAL EDUCATION CONTINUING LEGAL ENTREPRENEURSHIP
  2. 2. Justin Wilcox.
  3. 3. Click to add text
  4. 4. You.
  5. 5. #1 Rule of Entrepreneurship
  6. 6. Customers don’t buy products. Customers buy solutions to problems.
  7. 7. Problems =
  8. 8. Products =
  9. 9. Your last Failure Product or Problem?
  10. 10. Your next project.
  11. 11. Customers don’t buy products. Customers buy solutions to problems.
  12. 12. Who are your Customers?
  13. 13. Anyone you want something from.
  14. 14. Boss Peers Partner Employees Students Kids Executives Board
  15. 15. Anyone you want something from.
  16. 16. Customers buy solutions to problems.
  17. 17. How do you figure out their problems?
  18. 18. Ask them.
  19. 19. Students.
  20. 20. Post-It Problems
  21. 21. 1. 1 Problem/Post-It Post-It Problems 2. Quantity > Quality 3. Person w/ Most Post-Its 4. Build “Clouds” w/ Theirs 5. Fill in w/ rest
  22. 22. 6. Analyze the Post-Its! Post-It Problems
  23. 23. CustomerDevLabs.com/ACLEA Post-It Problems Analysis:
  24. 24. How do you figure out their problems?
  25. 25. Ask them.
  26. 26. Peers.
  27. 27. Customer Interviews.
  28. 28. How to Network.
  29. 29. Rule #1 Don’t talk about your idea
  30. 30. Products =
  31. 31. Problems =
  32. 32. Rule #2 Never ask about the future - “Would you want to…?” - “What do you think about…[hypothetical]?”
  33. 33. Products =
  34. 34. Rule #3 Questions only. - Unless you’re empathizing… - “Makes sense”, “I agree”, “Totally”, etc.
  35. 35. Problems =
  36. 36. Interview Script 1. What are you working on these days? 2. Sounds fun! What’ll be the hardest part about making that happen? 3. Why will that be hard? 4. Thought about any solutions? 5. Why aren’t they ideal?
  37. 37. Networking Script 1. What are you working on these days? 2. Sounds fun! What’ll be the hardest part about making that happen? 3. Why will that be hard? 4. Thought about any solutions? 5. Why aren’t they ideal?
  38. 38. Try it.
  39. 39. Networking Script 1. What are you working on these days? 2. Sounds fun! What’ll be the hardest part about making that happen? 3. Why will that be hard? 4. Thought about any solutions? 5. Why aren’t they ideal?
  40. 40. How was it?
  41. 41. Peer Interviews.
  42. 42. How do you figure out their problems?
  43. 43. Ask them.
  44. 44. Boss Board Executives
  45. 45. Networking Script 1. What are you working on these days? 2. What’ll be the hardest part about making that happen? 3. Why will that be hard? 4. Have you looked for a solution? 5. Why is that solution not ideal?
  46. 46. Interview Students?
  47. 47. 1. What’s the hardest part about getting CLE? 2. Tell me about the last time that happened. 3. Why was that hard? 4. Have you looked for a solution? 5. Why is that solution not ideal? Student Interviews
  48. 48. Bonus ?’s 1. Where do you find out about new products for _____ online? 2. How much are you paying to solve this problem now? 3. How often does this problem happen?
  49. 49. CustomerDevLabs.com/ACLEA Student Interview Script:
  50. 50. Lynn Chard’s Session.
  51. 51. #1 Rule of Entrepreneurship
  52. 52. Customers don’t buy products. Customers buy solutions to problems.
  53. 53. Post-It Problems
  54. 54. Networking Script 1. What are you working on these days? 2. What’ll be the hardest part about making that happen? 3. Why will that be hard? 4. Have you looked for a solution? 5. Why is that solution not ideal?
  55. 55. Peer Interviews.
  56. 56. Boss Board Executives
  57. 57. Pick 3 customers to ask about Problems.
  58. 58. #2 Rule of Entrepreneurship
  59. 59. You are wrong.
  60. 60. Price Copy Partners Customers Features Name Channels Design
  61. 61. You are wrong.
  62. 62. Data is right.
  63. 63. #2 Rule of Entrepreneurship
  64. 64. Test everything.
  65. 65. Price Copy Partners Customers Features Name Channels Design
  66. 66. Testing your Title.
  67. 67. 1. Create 2 Events (A and B) Testing Titles 2. Invite 10% to A, 10% to B 3. Wait 2 weeks 4. Invite 80% to winning name 5. Tell losers of new name
  68. 68. Testing your Price.
  69. 69. A B
  70. 70. Bounce pre-orders 1.4%$5 x = $.07/visitor 1.7%$10 x = $.17/visitor before built product 0.9%$20 x = $.18/visitor
  71. 71. CustomerDevLabs.com/ACLEA Price Testing:
  72. 72. #2 Rule of Entrepreneurship
  73. 73. Test everything.
  74. 74. Pick one thing to test.
  75. 75. Price Copy Partners Customers Features Name Channels Design
  76. 76. #1 Rule of Entrepreneurship
  77. 77. Customers don’t buy products. Customers buy solutions to problems.
  78. 78. #2 Rule of Entrepreneurship
  79. 79. Test everything.
  80. 80. Homework.
  81. 81. Ask 3 customers about their problems.
  82. 82. Run one test.
  83. 83. CustomerDevLabs.com/ACLEA Post-It Problems Analysis Student Interview Script Price Testing Slides
  84. 84. Startup Accelerators around the World Founder Curriculum Designer Global Teaching Experience Justin Wilcox Super Power Startup Education Fortune 500s
  85. 85. C L ENTREPRENEURS Justin Wilcox C L E CONTINUING LEGAL EDUCATION CONTINUING LEGAL ENTREPRENEURSHIP
  86. 86. Justin Wilcox CustomerDevLabs.com/ACLEA Justin@CustomerDevLabs.com More:

My Feb 2, 2015 keynote at ACLEA in San Diego on Continuing Legal Entrepreneurship including Customer Discovery, Customer Development, Lean Startup, Design Thinking, Customer Interviews.

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