11. ASSUMPTION
You can find people
trying to solve the
problem
They want your
help solving it
They will “pay” you
to solve it
You can solve it
You will achieve
Product-Market Fit
TEST
Manual
solution
Cold
outreach,
Ads.
Pre-Sales,
LOIs
Product,
large
segments,
Customer
Interviews
Utility
Testing
Offer
Testing
Currency
Testing
Scaling to
Fit
Finding
Early
Adopters
PHASE
20. 1. What are the 3 requirements of a Success
Metric?
2. List 2 types of B2B pricing experiments.
3. Compare a Wizard of Oz MVP to a Concierge
MVP.
Test
22. 1. Celeste wants to start an
autonomous lawn mower business.
What assumption should she
validate first, and how should she
validate it?
2. Tyree’s website is getting a lot of
Case study