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Getting Your first customers Slide 1 Getting Your first customers Slide 2 Getting Your first customers Slide 3 Getting Your first customers Slide 4 Getting Your first customers Slide 5 Getting Your first customers Slide 6 Getting Your first customers Slide 7 Getting Your first customers Slide 8 Getting Your first customers Slide 9 Getting Your first customers Slide 10 Getting Your first customers Slide 11 Getting Your first customers Slide 12 Getting Your first customers Slide 13 Getting Your first customers Slide 14 Getting Your first customers Slide 15 Getting Your first customers Slide 16 Getting Your first customers Slide 17 Getting Your first customers Slide 18 Getting Your first customers Slide 19 Getting Your first customers Slide 20 Getting Your first customers Slide 21 Getting Your first customers Slide 22 Getting Your first customers Slide 23 Getting Your first customers Slide 24 Getting Your first customers Slide 25 Getting Your first customers Slide 26 Getting Your first customers Slide 27 Getting Your first customers Slide 28 Getting Your first customers Slide 29 Getting Your first customers Slide 30 Getting Your first customers Slide 31 Getting Your first customers Slide 32 Getting Your first customers Slide 33 Getting Your first customers Slide 34 Getting Your first customers Slide 35 Getting Your first customers Slide 36 Getting Your first customers Slide 37 Getting Your first customers Slide 38 Getting Your first customers Slide 39 Getting Your first customers Slide 40 Getting Your first customers Slide 41 Getting Your first customers Slide 42 Getting Your first customers Slide 43 Getting Your first customers Slide 44 Getting Your first customers Slide 45 Getting Your first customers Slide 46 Getting Your first customers Slide 47 Getting Your first customers Slide 48 Getting Your first customers Slide 49 Getting Your first customers Slide 50 Getting Your first customers Slide 51 Getting Your first customers Slide 52 Getting Your first customers Slide 53 Getting Your first customers Slide 54 Getting Your first customers Slide 55 Getting Your first customers Slide 56 Getting Your first customers Slide 57
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Getting Your first customers

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What are Early Adopters, how do you find them and how do you convert them?

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Getting Your first customers

  1. 1. YOUR FIRST CUSTOMERS
  2. 2. 1. Who are your first customers? 2. Where do you find them? 3. What do you ask them? Goals
  3. 3. Push the envelope Today We’re going to…
  4. 4. 1. Built with Love 2. Delay 3. Breaks? Refresh the page. 4. Feedback: Justin@CustomerDevLabs.com The Platform
  5. 5. Let’s Explore
  6. 6. 1. Who am I? 2. Who are your 1st customers? 3. Where can you find them? 4. How do you get them to buy? Agenda
  7. 7. WHO AM I?
  8. 8. My Background 18 months
  9. 9. Discovered Lean Startup
  10. 10. ThingsWeStart
  11. 11. Success
  12. 12. Mentor Around the World San Francisco San Juan Seattle Lincoln Calgary Singapore Barcelona Paris London Sydney Zagreb San Francisco San Juan Seattle Lincoln Calgary Singapore Barcelona Paris London Sydney Zagreb
  13. 13. Startup Accelerators
  14. 14. Curriculum Mentor & Speaker
  15. 15. FOCUS Framework
  16. 16. ?’s
  17. 17. 1. Who am I? 2. Who are your 1st customers? 3. Where can you find them? 4. How do you get them to buy? Agenda
  18. 18. Customers don’t buy products. Customers buy solutions to problems.
  19. 19. Riskiet Assumption Who will your 1st Customers be?
  20. 20. Riskiet Assumption Who is going to Trust you?
  21. 21. Customers don’t buy products. Customers buy solutions to problems.
  22. 22. Riskiet Assumption People with problems You can solve. Your 1st Customers will be…
  23. 23. Riskiet Assumption Early Adopters
  24. 24. Diffusion of Innovations Early Adopters Early Majority Late Majority Laggards Victory
  25. 25. Startup founders “Not sure how to apply Lean Startup” Victory Start
  26. 26. “Not sure how to apply Lean Startup” Goes to Lean Startup Machine Pays for online courses Goes to Lean Startup Conf. Makes calls on Clarity Buy’s Ash’s Book Enrolls in Founder Institute Tweets about Lean Startup Machine Reviews online courses Leaves feedback on Clarity Amazon review for Ash’s Book Joins Founder Institute Meetup Group
  27. 27. What are Early Adopters? “Paying” to Solve It Know they Have It Have the problem Customers who…
  28. 28. 1. Who am I? 2. Who are your 1st customers? 3. Where can you find them? 4. How do you get them to buy? Agenda
  29. 29. Where are yours? Externally Observable Behavior Tweets about Lean Startup Machine Reviews online courses Leaves feedback on Clarity Amazon review for Ash’s Book Joins Founder Institute Meetup Group
  30. 30. Takeaways Where are your Early Adopters?
  31. 31. ?’s
  32. 32. 1. Who am I? 2. Who are your 1st customers? 3. Where can you find them? 4. How do you get them to buy? Recap
  33. 33. 1. Confirm there are Early Adopters 2. How they describe the problem 3. Emotions they want to change 4. Where they look for solutions Secret to Sales
  34. 34. Riskiet Assumption Customer Interviews
  35. 35. 1. Confirm there are Early Adopters 2. How they describe the problem 3. Emotions they want to change 4. Where they look for solutions Secret to Sales
  36. 36. 1. Pitching your product 2. Asking if they’d use your product 3. Asking how much they’d pay Not the Secret
  37. 37. Rule #1 Don’t talk about your idea
  38. 38. Rule #2 Never ask about the future - “Would you use…” - “How much would you pay?”
  39. 39. 1. Confirm there are Early Adopters 2. How they describe the problem 3. Emotions they want to change 4. Where they look for solutions How do you…
  40. 40. Riskiet AssumptionRecap
  41. 41. Customers don’t buy products. Customers buy solutions to problems.
  42. 42. Riskiet Assumption Early Adopters
  43. 43. Diffusion of Innovations Early Adopters Early Majority Late Majority Laggards Victory
  44. 44. What are Early Adopters? “Paying” to Solve It Know they Have It Have the problem Customers who…
  45. 45. Where are yours? Externally Observable Behavior Tweets about Lean Startup Machine Reviews online courses Leaves feedback on Clarity Amazon review for Ash’s Book Joins Founder Institute Meetup Group
  46. 46. 1. Confirm there are Early Adopters 2. How they describe the problem 3. Emotions they want to change 4. Where they look for solutions Secret to Sales
  47. 47. Rule #1 Don’t talk about your idea
  48. 48. Rule #2 Never ask about the future - “Would you use…” - “How much would you pay?”
  49. 49. 1. Who am I? 2. Who are your 1st customers? 3. Where can you find them? 4. How do you get them to buy? 5. Free Stuff Recap
  50. 50. FREE STUFF #1
  51. 51. EMAIL COURSE
  52. 52. FREE STUFF #2
  53. 53. FOCUS Framework May 3rd $20 OFF
  54. 54. ?’s
  55. 55. FOCUS Framework May 3rd $20 OFF
  56. 56. YOUR FIRST CUSTOMERS
  • DanielZaretsky

    Feb. 2, 2018
  • janheineman

    Dec. 1, 2016
  • PariyakornAngsuthara

    Apr. 27, 2016

What are Early Adopters, how do you find them and how do you convert them?

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