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HOW TO
FIND
PRODUCT
MARKET FIT
PRODUCT
MARKET FIT
1. Define Product-Market Fit
2. Know your next step
3. How to take it
Goals
Founder Institute
Thank You
Push the envelope
Today
We’re going to…
1. Built with Love
2. Delay
3. Feedback for you
The Platform
Justin@CustomerDevLabs.com
Feedback for me
The Platform
Let’s Explore
1. Who am I?
2. What is Product-Market Fit?
3. Path to Product-Market Fit
4. Who are your Early Adopters?
5. Wrap up
Agenda
WHO AM
I?
My Background
18 months
Discovered
Lean Startup
ThingsWeStart
Success
Mentor Around the World
San Francisco
San Juan
Seattle
Lincoln
Calgary
Singapore
Barcelona
Paris
London
Sydney
Zagreb
San ...
Startup Accelerators
Curriculum
Mentor & Speaker
FOCUS Framework
?’s
1. Who am I?
2. What is Product-Market Fit?
3. Path to Product-Market Fit
4. Who are your Early Adopters?
5. Wrap up
Agenda
Finding
Product-Market Fit
Is hard…
1. Haven’t defined it
2. Overwhelming
3. How to do it?
"Being in a good market with a
product that can satisfy that
market."
Product-Market Fit?
- Marc Andreesen
"Being in a good market with a
product that can satisfy that
market."
Product-Market Fit?
- Marc Andreesen
You get to define it.
Good Market?
…to achieve your goals.
Your startup is a vehicle
"Being in a good market with a
product that can satisfy that
market."
Product-Market Fit?
- Marc Andreesen
"Being in a market that can
achieve your goals with a product
that can satisfy that market."
Product-Market Fit?
“Satisfying a market…that
satisfies you."
Product-Market Fit
- Justin Wilcox
Satisfies you?
1. All decisions are easier
2. Confidence to pivot
3. Unify your team
Declaring Victory
"Being in a good market with a
product that can satisfy that
market."
Product-Market Fit?
- Marc Andreesen
“Satisfying a market
that satisfies you."
Product-Market Fit
Satisfies you
1. All decisions are easier
2. Confidence to pivot
3. Unify your team
?’s
Takeaway
What’s your Victory?
1. Who am I?
2. What is Product-Market Fit?
3. Path to Product-Market Fit
4. Who are your Early Adopters?
5. Wrap up
Agenda
Product-Market Fit?
How do you find
Riskiest Assumption
Test your
Where do you
start?
What tests do
you run?
Questions
How do you run
them?
?
?
?
?
?
?
?
?
?
FOCUS
Framework
1. Concrete steps
1 2
3 4
5
6
…
2. Orders the steps 3. Instructions & tools
for each step
FOCUS Framework
Riskiet Assumption
Path to…
Product-Market Fit
Finding
Product-Market Fit
Is hard…
1. Haven’t defined it
2. Overwhelming
3. How to do it?
Riskiet Assumption
Your 5
Riskiest Assumptions
ASSUMPTION
You can find people trying
to solve the problem
They want your help
solving it
They will "pay" you to
solve it
...
Riskiet Assumption
The 5 Phases of
Product-Market Fit
Assumption
You can find people trying
to solve the problem
They want your help
solving it
They will "pay" you to
solve it
...
Riskiet Assumption
What Phase
Are you in?
Product-Market Fit
Assessment
1. What phase are you in?
2. What’s your riskiest assumption?
3. What’s your next step to te...
Where do you
start?
What tests do
you run?
Questions
How do you run
them?
?
?
?
?
?
?
??
?
Riskiet Assumption
Your 5
Riskiest Assumptions
ASSUMPTION
You can find people trying
to solve the problem
They want your help
solving it
They will "pay" you to
solve it
...
Riskiet Assumption
The 5 Phases of
Product-Market Fit
Assumption
You can find people trying
to solve the problem
They want your help
solving it
They will "pay" you to
solve it
...
?’s
Takeaways
1. What phase are you in?
2. What’s your riskiest assumption?
3. What’s your next step to test it?
1. Who am I?
2. What is Product-Market Fit?
3. Path to Product-Market Fit
4. Who are your Early Adopters?
5. Wrap up
Agenda
Assumption
You can find people trying
to solve the problem
They want your help
solving it
They will "pay" you to
solve it
...
Riskiet Assumption
Who are your
Early Adopters?
Diffusion of Innovations
Early
Adopters
Early
Majority
Late
Majority
Laggards
Victory
Startup founders
“Not sure how to apply Lean Startup”
Victory
Start
“Not sure how to apply Lean Startup”
Goes to Lean Startup Machine
Pays for online courses
Goes to Lean Startup Conf.
Makes...
What are Early
Adopters?
“Paying” to Solve It
Know they Have It
Have the problem
Customers who…
Where are
yours?
Externally
Observable
Behavior
Tweets about Lean Startup Machine
Reviews online courses
Leaves feedback o...
?’s
Takeaways
Where are your
Early Adopters?
1. Who am I?
2. What is Product-Market Fit?
Recap
Declaring Victory
"Being in a good market with a
product that can satisfy that
market."
Product-Market Fit?
- Marc Andreesen
"Being in a market that can
achieve your goals with a product
that can satisfy that market."
Product-Market Fit?
“Satisfying a market
that satisfies you."
Product-Market Fit
Satisfies you
1. All decisions are easier
2. Confidence to pivot
3. Unify your team
1. Who am I?
2. What is Product-Market Fit?
3. Path to Product-Market Fit
Recap
Where do you
start?
What tests do
you run?
Questions
How do you run
them?
?
?
?
?
?
?
??
?
Riskiet Assumption
Your 5
Riskiest Assumptions
ASSUMPTION
You can find people trying
to solve the problem
They want your help
solving it
They will "pay" you to
solve it
...
Riskiet Assumption
The 5 Phases of
Product-Market Fit
Assumption
You can find people trying
to solve the problem
They want your help
solving it
They will "pay" you to
solve it
...
Product-Market Fit
Assessment
1. What phase are you in?
2. What’s your riskiest assumption?
3. What’s your next step to te...
1. Who am I?
2. What is Product-Market Fit?
3. Path to Product-Market Fit
4. Who are your Early Adopters?
Recap
Diffusion of Innovations
Early
Adopters
Early
Majority
Late
Majority
Laggards
Victory
What are Early
Adopters?
“Paying” to Solve It
Know they Have It
Have the problem
Customers who…
Where are
yours?
Externally
Observable
Behavior
Tweets about Lean Startup Machine
Reviews online courses
Leaves feedback o...
1. Who am I?
2. What is Product-Market Fit?
3. Path to Product-Market Fit
4. Who are your Early Adopters?
5. Free Bonuses
...
BONUS #1
FREE
EMAIL COURSE
BONUS #2
FOCUS Framework
May 3rd $20 OFF
?’s
#1 Takeaway
FOCUS Framework
May 3rd $20 OFF
HOW TO
FIND
PRODUCT
MARKET FIT
How to find Product Market Fit
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How to find Product Market Fit Slide 1 How to find Product Market Fit Slide 2 How to find Product Market Fit Slide 3 How to find Product Market Fit Slide 4 How to find Product Market Fit Slide 5 How to find Product Market Fit Slide 6 How to find Product Market Fit Slide 7 How to find Product Market Fit Slide 8 How to find Product Market Fit Slide 9 How to find Product Market Fit Slide 10 How to find Product Market Fit Slide 11 How to find Product Market Fit Slide 12 How to find Product Market Fit Slide 13 How to find Product Market Fit Slide 14 How to find Product Market Fit Slide 15 How to find Product Market Fit Slide 16 How to find Product Market Fit Slide 17 How to find Product Market Fit Slide 18 How to find Product Market Fit Slide 19 How to find Product Market Fit Slide 20 How to find Product Market Fit Slide 21 How to find Product Market Fit Slide 22 How to find Product Market Fit Slide 23 How to find Product Market Fit Slide 24 How to find Product Market Fit Slide 25 How to find Product Market Fit Slide 26 How to find Product Market Fit Slide 27 How to find Product Market Fit Slide 28 How to find Product Market Fit Slide 29 How to find Product Market Fit Slide 30 How to find Product Market Fit Slide 31 How to find Product Market Fit Slide 32 How to find Product Market Fit Slide 33 How to find Product Market Fit Slide 34 How to find Product Market Fit Slide 35 How to find Product Market Fit Slide 36 How to find Product Market Fit Slide 37 How to find Product Market Fit Slide 38 How to find Product Market Fit Slide 39 How to find Product Market Fit Slide 40 How to find Product Market Fit Slide 41 How to find Product Market Fit Slide 42 How to find Product Market Fit Slide 43 How to find Product Market Fit Slide 44 How to find Product Market Fit Slide 45 How to find Product Market Fit Slide 46 How to find Product Market Fit Slide 47 How to find Product Market Fit Slide 48 How to find Product Market Fit Slide 49 How to find Product Market Fit Slide 50 How to find Product Market Fit Slide 51 How to find Product Market Fit Slide 52 How to find Product Market Fit Slide 53 How to find Product Market Fit Slide 54 How to find Product Market Fit Slide 55 How to find Product Market Fit Slide 56 How to find Product Market Fit Slide 57 How to find Product Market Fit Slide 58 How to find Product Market Fit Slide 59 How to find Product Market Fit Slide 60 How to find Product Market Fit Slide 61 How to find Product Market Fit Slide 62 How to find Product Market Fit Slide 63 How to find Product Market Fit Slide 64 How to find Product Market Fit Slide 65 How to find Product Market Fit Slide 66 How to find Product Market Fit Slide 67 How to find Product Market Fit Slide 68 How to find Product Market Fit Slide 69 How to find Product Market Fit Slide 70 How to find Product Market Fit Slide 71 How to find Product Market Fit Slide 72 How to find Product Market Fit Slide 73 How to find Product Market Fit Slide 74 How to find Product Market Fit Slide 75 How to find Product Market Fit Slide 76 How to find Product Market Fit Slide 77 How to find Product Market Fit Slide 78 How to find Product Market Fit Slide 79 How to find Product Market Fit Slide 80 How to find Product Market Fit Slide 81 How to find Product Market Fit Slide 82 How to find Product Market Fit Slide 83 How to find Product Market Fit Slide 84 How to find Product Market Fit Slide 85 How to find Product Market Fit Slide 86 How to find Product Market Fit Slide 87 How to find Product Market Fit Slide 88 How to find Product Market Fit Slide 89 How to find Product Market Fit Slide 90 How to find Product Market Fit Slide 91 How to find Product Market Fit Slide 92 How to find Product Market Fit Slide 93
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How to find Product Market Fit

  1. 1. HOW TO FIND PRODUCT MARKET FIT
  2. 2. PRODUCT MARKET FIT
  3. 3. 1. Define Product-Market Fit 2. Know your next step 3. How to take it Goals
  4. 4. Founder Institute Thank You
  5. 5. Push the envelope Today We’re going to…
  6. 6. 1. Built with Love 2. Delay 3. Feedback for you The Platform
  7. 7. Justin@CustomerDevLabs.com Feedback for me
  8. 8. The Platform Let’s Explore
  9. 9. 1. Who am I? 2. What is Product-Market Fit? 3. Path to Product-Market Fit 4. Who are your Early Adopters? 5. Wrap up Agenda
  10. 10. WHO AM I?
  11. 11. My Background 18 months
  12. 12. Discovered Lean Startup
  13. 13. ThingsWeStart
  14. 14. Success
  15. 15. Mentor Around the World San Francisco San Juan Seattle Lincoln Calgary Singapore Barcelona Paris London Sydney Zagreb San Francisco San Juan Seattle Lincoln Calgary Singapore Barcelona Paris London Sydney Zagreb
  16. 16. Startup Accelerators
  17. 17. Curriculum Mentor & Speaker
  18. 18. FOCUS Framework
  19. 19. ?’s
  20. 20. 1. Who am I? 2. What is Product-Market Fit? 3. Path to Product-Market Fit 4. Who are your Early Adopters? 5. Wrap up Agenda
  21. 21. Finding Product-Market Fit Is hard… 1. Haven’t defined it 2. Overwhelming 3. How to do it?
  22. 22. "Being in a good market with a product that can satisfy that market." Product-Market Fit? - Marc Andreesen
  23. 23. "Being in a good market with a product that can satisfy that market." Product-Market Fit? - Marc Andreesen
  24. 24. You get to define it. Good Market?
  25. 25. …to achieve your goals. Your startup is a vehicle
  26. 26. "Being in a good market with a product that can satisfy that market." Product-Market Fit? - Marc Andreesen
  27. 27. "Being in a market that can achieve your goals with a product that can satisfy that market." Product-Market Fit?
  28. 28. “Satisfying a market…that satisfies you." Product-Market Fit - Justin Wilcox
  29. 29. Satisfies you? 1. All decisions are easier 2. Confidence to pivot 3. Unify your team
  30. 30. Declaring Victory
  31. 31. "Being in a good market with a product that can satisfy that market." Product-Market Fit? - Marc Andreesen
  32. 32. “Satisfying a market that satisfies you." Product-Market Fit
  33. 33. Satisfies you 1. All decisions are easier 2. Confidence to pivot 3. Unify your team
  34. 34. ?’s
  35. 35. Takeaway What’s your Victory?
  36. 36. 1. Who am I? 2. What is Product-Market Fit? 3. Path to Product-Market Fit 4. Who are your Early Adopters? 5. Wrap up Agenda
  37. 37. Product-Market Fit? How do you find
  38. 38. Riskiest Assumption Test your
  39. 39. Where do you start? What tests do you run? Questions How do you run them? ? ? ? ? ? ? ? ? ?
  40. 40. FOCUS Framework 1. Concrete steps 1 2 3 4 5 6 … 2. Orders the steps 3. Instructions & tools for each step
  41. 41. FOCUS Framework
  42. 42. Riskiet Assumption Path to… Product-Market Fit
  43. 43. Finding Product-Market Fit Is hard… 1. Haven’t defined it 2. Overwhelming 3. How to do it?
  44. 44. Riskiet Assumption Your 5 Riskiest Assumptions
  45. 45. ASSUMPTION You can find people trying to solve the problem They want your help solving it They will "pay" you to solve it You can solve it You will achieve Product- Market Fit
  46. 46. Riskiet Assumption The 5 Phases of Product-Market Fit
  47. 47. Assumption You can find people trying to solve the problem They want your help solving it They will "pay" you to solve it You can solve it You will achieve Product- Market Fit Test Manual solution Ads, Cold Emails Landing Page, Pre-Sales, LOIs Product, large segments, etc. Customer Interviews Utility Testing Offer Testing Currency Testing Scaling to Fit Finding Early Adopters Phase
  48. 48. Riskiet Assumption What Phase Are you in?
  49. 49. Product-Market Fit Assessment 1. What phase are you in? 2. What’s your riskiest assumption? 3. What’s your next step to test it?
  50. 50. Where do you start? What tests do you run? Questions How do you run them? ? ? ? ? ? ? ?? ?
  51. 51. Riskiet Assumption Your 5 Riskiest Assumptions
  52. 52. ASSUMPTION You can find people trying to solve the problem They want your help solving it They will "pay" you to solve it You can solve it You will achieve Product- Market Fit
  53. 53. Riskiet Assumption The 5 Phases of Product-Market Fit
  54. 54. Assumption You can find people trying to solve the problem They want your help solving it They will "pay" you to solve it You can solve it You will achieve Product- Market Fit Test Manual solution Ads, Cold Emails Landing Page, Pre-Sales, LOIs Product, large segments, etc. Customer Interviews Utility Testing Offer Testing Currency Testing Scaling to Fit Finding Early Adopters Phase
  55. 55. ?’s
  56. 56. Takeaways 1. What phase are you in? 2. What’s your riskiest assumption? 3. What’s your next step to test it?
  57. 57. 1. Who am I? 2. What is Product-Market Fit? 3. Path to Product-Market Fit 4. Who are your Early Adopters? 5. Wrap up Agenda
  58. 58. Assumption You can find people trying to solve the problem They want your help solving it They will "pay" you to solve it You can solve it You will achieve Product- Market Fit Test Manual solution Ads, Cold Emails Landing Page, Pre-Sales, LOIs Product, large segments, etc. Customer Interviews Utility Testing Offer Testing Currency Testing Scaling to Fit Finding Early Adopters Phase
  59. 59. Riskiet Assumption Who are your Early Adopters?
  60. 60. Diffusion of Innovations Early Adopters Early Majority Late Majority Laggards Victory
  61. 61. Startup founders “Not sure how to apply Lean Startup” Victory Start
  62. 62. “Not sure how to apply Lean Startup” Goes to Lean Startup Machine Pays for online courses Goes to Lean Startup Conf. Makes calls on Clarity Buy’s Ash’s Book Enrolls in Founder Institute Tweets about Lean Startup Machine Reviews online courses Leaves feedback on Clarity Amazon review for Ash’s Book Joins Founder Institute Meetup Group
  63. 63. What are Early Adopters? “Paying” to Solve It Know they Have It Have the problem Customers who…
  64. 64. Where are yours? Externally Observable Behavior Tweets about Lean Startup Machine Reviews online courses Leaves feedback on Clarity Amazon review for Ash’s Book Joins Founder Institute Meetup Group
  65. 65. ?’s
  66. 66. Takeaways Where are your Early Adopters?
  67. 67. 1. Who am I? 2. What is Product-Market Fit? Recap
  68. 68. Declaring Victory
  69. 69. "Being in a good market with a product that can satisfy that market." Product-Market Fit? - Marc Andreesen
  70. 70. "Being in a market that can achieve your goals with a product that can satisfy that market." Product-Market Fit?
  71. 71. “Satisfying a market that satisfies you." Product-Market Fit
  72. 72. Satisfies you 1. All decisions are easier 2. Confidence to pivot 3. Unify your team
  73. 73. 1. Who am I? 2. What is Product-Market Fit? 3. Path to Product-Market Fit Recap
  74. 74. Where do you start? What tests do you run? Questions How do you run them? ? ? ? ? ? ? ?? ?
  75. 75. Riskiet Assumption Your 5 Riskiest Assumptions
  76. 76. ASSUMPTION You can find people trying to solve the problem They want your help solving it They will "pay" you to solve it You can solve it You will achieve Product- Market Fit
  77. 77. Riskiet Assumption The 5 Phases of Product-Market Fit
  78. 78. Assumption You can find people trying to solve the problem They want your help solving it They will "pay" you to solve it You can solve it You will achieve Product- Market Fit Test Manual solution Ads, Cold Emails Landing Page, Pre-Sales, LOIs Product, large segments, etc. Customer Interviews Utility Testing Offer Testing Currency Testing Scaling to Fit Finding Early Adopters Phase
  79. 79. Product-Market Fit Assessment 1. What phase are you in? 2. What’s your riskiest assumption? 3. What’s your next step to test it?
  80. 80. 1. Who am I? 2. What is Product-Market Fit? 3. Path to Product-Market Fit 4. Who are your Early Adopters? Recap
  81. 81. Diffusion of Innovations Early Adopters Early Majority Late Majority Laggards Victory
  82. 82. What are Early Adopters? “Paying” to Solve It Know they Have It Have the problem Customers who…
  83. 83. Where are yours? Externally Observable Behavior Tweets about Lean Startup Machine Reviews online courses Leaves feedback on Clarity Amazon review for Ash’s Book Joins Founder Institute Meetup Group
  84. 84. 1. Who am I? 2. What is Product-Market Fit? 3. Path to Product-Market Fit 4. Who are your Early Adopters? 5. Free Bonuses Recap
  85. 85. BONUS #1
  86. 86. FREE EMAIL COURSE
  87. 87. BONUS #2
  88. 88. FOCUS Framework May 3rd $20 OFF
  89. 89. ?’s
  90. 90. #1 Takeaway
  91. 91. FOCUS Framework May 3rd $20 OFF
  92. 92. HOW TO FIND PRODUCT MARKET FIT
  • LahandiBaskoro

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    Apr. 27, 2016

For the Founder Institute East Workshop

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