16. Mentor Around the World
San Francisco
San Juan
Seattle
Lincoln
Calgary
Singapore
Barcelona
Paris
London
Sydney
Zagreb
San Francisco
San Juan
Seattle
Lincoln
Calgary
Singapore
Barcelona
Paris
London
Sydney
Zagreb
46. ASSUMPTION
You can find people trying
to solve the problem
They want your help
solving it
They will "pay" you to
solve it
You can solve it
You will achieve Product-
Market Fit
48. Assumption
You can find people trying
to solve the problem
They want your help
solving it
They will "pay" you to
solve it
You can solve it
You will achieve Product-
Market Fit
Test
Manual solution
Ads,
Cold Emails
Landing Page,
Pre-Sales, LOIs
Product, large
segments, etc.
Customer
Interviews
Utility Testing
Offer Testing
Currency Testing
Scaling to Fit
Finding Early
Adopters
Phase
53. ASSUMPTION
You can find people trying
to solve the problem
They want your help
solving it
They will "pay" you to
solve it
You can solve it
You will achieve Product-
Market Fit
55. Assumption
You can find people trying
to solve the problem
They want your help
solving it
They will "pay" you to
solve it
You can solve it
You will achieve Product-
Market Fit
Test
Manual solution
Ads,
Cold Emails
Landing Page,
Pre-Sales, LOIs
Product, large
segments, etc.
Customer
Interviews
Utility Testing
Offer Testing
Currency Testing
Scaling to Fit
Finding Early
Adopters
Phase
57. Takeaways
1. What phase are you in?
2. What’s your riskiest assumption?
3. What’s your next step to test it?
58. 1. Who am I?
2. What is Product-Market Fit?
3. Path to Product-Market Fit
4. Who are your Early Adopters?
5. Wrap up
Agenda
59. Assumption
You can find people trying
to solve the problem
They want your help
solving it
They will "pay" you to
solve it
You can solve it
You will achieve Product-
Market Fit
Test
Manual solution
Ads,
Cold Emails
Landing Page,
Pre-Sales, LOIs
Product, large
segments, etc.
Customer
Interviews
Utility Testing
Offer Testing
Currency Testing
Scaling to Fit
Finding Early
Adopters
Phase
63. “Not sure how to apply Lean Startup”
Goes to Lean Startup Machine
Pays for online courses
Goes to Lean Startup Conf.
Makes calls on Clarity
Buy’s Ash’s Book
Enrolls in Founder Institute
Tweets about Lean Startup Machine
Reviews online courses
Leaves feedback on Clarity
Amazon review for Ash’s Book
Joins Founder Institute Meetup Group
77. ASSUMPTION
You can find people trying
to solve the problem
They want your help
solving it
They will "pay" you to
solve it
You can solve it
You will achieve Product-
Market Fit
79. Assumption
You can find people trying
to solve the problem
They want your help
solving it
They will "pay" you to
solve it
You can solve it
You will achieve Product-
Market Fit
Test
Manual solution
Ads,
Cold Emails
Landing Page,
Pre-Sales, LOIs
Product, large
segments, etc.
Customer
Interviews
Utility Testing
Offer Testing
Currency Testing
Scaling to Fit
Finding Early
Adopters
Phase