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Teaching customer interviews Slide 1 Teaching customer interviews Slide 2 Teaching customer interviews Slide 3 Teaching customer interviews Slide 4 Teaching customer interviews Slide 5 Teaching customer interviews Slide 6 Teaching customer interviews Slide 7 Teaching customer interviews Slide 8 Teaching customer interviews Slide 9 Teaching customer interviews Slide 10 Teaching customer interviews Slide 11 Teaching customer interviews Slide 12 Teaching customer interviews Slide 13 Teaching customer interviews Slide 14 Teaching customer interviews Slide 15 Teaching customer interviews Slide 16 Teaching customer interviews Slide 17 Teaching customer interviews Slide 18 Teaching customer interviews Slide 19 Teaching customer interviews Slide 20 Teaching customer interviews Slide 21 Teaching customer interviews Slide 22 Teaching customer interviews Slide 23 Teaching customer interviews Slide 24 Teaching customer interviews Slide 25 Teaching customer interviews Slide 26 Teaching customer interviews Slide 27 Teaching customer interviews Slide 28 Teaching customer interviews Slide 29 Teaching customer interviews Slide 30 Teaching customer interviews Slide 31 Teaching customer interviews Slide 32 Teaching customer interviews Slide 33 Teaching customer interviews Slide 34 Teaching customer interviews Slide 35 Teaching customer interviews Slide 36 Teaching customer interviews Slide 37 Teaching customer interviews Slide 38 Teaching customer interviews Slide 39 Teaching customer interviews Slide 40 Teaching customer interviews Slide 41 Teaching customer interviews Slide 42 Teaching customer interviews Slide 43 Teaching customer interviews Slide 44 Teaching customer interviews Slide 45 Teaching customer interviews Slide 46 Teaching customer interviews Slide 47 Teaching customer interviews Slide 48 Teaching customer interviews Slide 49 Teaching customer interviews Slide 50 Teaching customer interviews Slide 51 Teaching customer interviews Slide 52 Teaching customer interviews Slide 53 Teaching customer interviews Slide 54 Teaching customer interviews Slide 55 Teaching customer interviews Slide 56
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How to teach customer discover interviews

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Teaching customer interviews

  1. 1. TEACHING CUSTOMER INTERVIEWS Justin Wilcox Welcome Introduce yourself in chat
  2. 2. EXPERIMENTAL PLATFORM Custom-built Full screen Slider Announcements Interactions
  3. 3. NEW: SLACK-ISH CHAT Ask questions Moderator: Federico
  4. 4. FEDERICO MAMMANO Entrepreneur Coach and Teacher JUSTIN WILCOX Entrepreneur Coach and Teacher
  5. 5. NEW: SLACK-ISH CHAT Ask questions Moderator: Federico Emoji questions You reply to questions Private messaging
  6. 6. GOAL Better than In-Person
  7. 7. NOT A NORMAL TALK Attempt customer interview live
  8. 8. IF PHONE RINGS I’ll answer You take feverish notes
  9. 9. TOOL: INTERVIEW SCRIPT Simple Editable Script Generator: http://customerdevlabs.com/script/
  10. 10. FAQ Recorded? Yes Tools? Slides have links Timing? 1 hour + 30 min ?’s
  11. 11. WHO AM I? Justin Wilcox CustomerDevLabs.com Tech Stars Google for Entrepreneurs WHO AM I?
  12. 12. AGENDA: 6 TEACHING TOOLS 1. Getting Buy-In  60-Minute MVP 2. Interviewing Rules 3. Interview Script 4. Interview Triads 5. Demo Live Interview 6. Interview to MVP
  13. 13. AGENDA: 6 TEACHING TOOLS 1. Getting Buy-In  60-Minute MVP 2. Interviewing Rules 3. Interview Script 4. Interview Triads 5. Demo Live Interview 6. Interview to MVP
  14. 14. GETTING BUY-IN Solve Their Problem Fail Fast: 60-Minute MVP
  15. 15. WHY 60-MINUTE MVP? Create Failed Founders…Fast
  16. 16. 60-MINUTE MVP Instructions & Videos: 60-Minute MVP
  17. 17. WHY 60-MINUTE MVP? Create Failed Founders…Fast Build MVP Sell MVP Mini-interviews Reflect
  18. 18. QUESTIONS What would hinder you from doing this?
  19. 19. AGENDA: 6 TEACHING TOOLS 1. Getting Buy-In  60-Minute MVP 2. Interviewing Rules 3. Interview Script 4. Interview Triads 5. Demo Live Interview 6. Interview to MVP
  20. 20. THE SETUP Anyone want to interview you? They face away from screen.
  21. 21. Rule #1 Don’t talk about your idea
  22. 22. Rule #2 Never ask about the future - “Would you use...” - “How much would you pay?”
  23. 23. Rule #3 Only 3 reasons to open your mouth 1. Ask a question 2. Affirm their answer 3. Breathe
  24. 24. COMMON QUESTIONS What if no one says the problem? Can I talk about my product at the end?
  25. 25. AGENDA: 6 TEACHING TOOLS 1. Getting Buy-In  60-Minute MVP 2. Interviewing Rules 3. Interview Script 4. Interview Triads 5. Demo Live Interview 6. Interview to MVP
  26. 26. TOOL: INTERVIEW SCRIPT Simple Editable Script Generator: http://customerdevlabs.com/script/
  27. 27. AGENDA: 6 TEACHING TOOLS 1. Getting Buy-In  60-Minute MVP 2. Interviewing Rules 3. Interview Script 4. Interview Triads 5. Demo Live Interview 6. Interview to MVP
  28. 28. WHY TRIADS? Practice Experience interviewing Experience being interviewed
  29. 29. INTERVIEW TRIADS 1. Interviewer 2. Interviewee 3. Rule Enforcer/Note Taker
  30. 30. TEACHING: INTERVIEW TRIADS 1. Print out scripts 2. Create triads 3. 10 minutes in each role 4. Interviewer: “What’s the hardest part about starting a company?” 5. Finish script? Start again. 6. Debrief
  31. 31. DEBRIEFING TRIADS Most important part Ask  Surprises?  Feel like to be interviewed?  Feel like interviewing?  Take practice  Practice every time you meet someone new  How did it feel having a note taker?
  32. 32. QUESTIONS What would hinder you from doing triads?
  33. 33. AGENDA: 6 TEACHING TOOLS 1. Getting Buy-In  60-Minute MVP 2. Interviewing Rules 3. Interview Script 4. Interview Triads 5. Demo Live Interview 6. Interview to MVP
  34. 34. WHY DEMO? Teams Don’t Interview Well They’re anxious Never heard one Think it’s harder than it is Can’t see big picture Real vs Fake?
  35. 35. GETTING THE INTERVIEW Mechanical Turk
  36. 36. NO ONE CALLS? Recruit a “ringer” Use a recording
  37. 37. DEMO RECAP Most important part Ask  Observations  Surprises  Technique or strategies  Things you’d do differently  Questions  Think, pair, share
  38. 38. INSTRUCTIONS Demoing MTurk Interview
  39. 39. QUESTIONS What would hinder you from doing this?
  40. 40. WHY DEMO? Teams Don’t Interview Well They’re anxious Never heard one Think it’s harder than it is Can’t see big picture Real vs Fake?
  41. 41. GETTING THE INTERVIEW Mechanical Turk
  42. 42. NO ONE CALLS? Recruit a “ringer” Use a recording
  43. 43. DEMO RECAP Most important part Ask  Observations  Surprises  Technique or strategies  Things you’d do differently  Questions  Think, pair, share
  44. 44. INSTRUCTIONS Demoing MTurk Interview
  45. 45. QUESTIONS What would hinder you from doing this?
  46. 46. AGENDA: 6 TEACHING TOOLS 1. Getting Buy-In  60-Minute MVP 2. Interviewing Rules 3. Interview Script 4. Interview Triads 5. Demo Live Interview 6. Interview to MVP
  47. 47. WHY BUILD AN MVP LIVE? Connect the Dots How they’ll used interviews Demo no-code MVPs
  48. 48. CREATING MVP Landing Page: Wix Video: Powtoon Validation: Celery, Mailchimp, Calendly
  49. 49. QUESTIONS What would hinder you from doing this?
  50. 50. AGENDA: 6 TEACHING TOOLS 1. Getting Buy-In  60-Minute MVP 2. Interviewing Rules 3. Interview Script 4. Interview Triads 5. Demo Live Interview 6. Interview to MVP
  51. 51. TEACHING CUSTOMER INTERVIEWS Justin Wilcox Q & A How can I help?
  52. 52. Justin Wilcox Q & A How can I help?
  • DanielZaretsky

    Feb. 2, 2018
  • prkos

    Feb. 2, 2018
  • ThiagoVilla3

    Feb. 1, 2018

How to teach customer discover interviews

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