What makes people click on your online presences (site, e-shop, emails, social media)

2. How many emails we receive per day?
88
Open rate
30%
CTR
3,2%

3. How many people
abandon their carts?

4. 77,24%

5. How many mobile
apps are abandoned
after 1 month?
95%

6. How many mobile apps
are used only once?
20%

7. What Makes People
Click?

9. What businesses want:
Information
Sales
Loyalty

10. What customers want:
Value

11. Name of the Game:
Permission
Value
Design

12. Permission

13. Value

14. Value

15. Sale

16. Value
Confirm

17. Value
Remind

18. Value
Offer

19. Design:
HOT

20. Design:
HOT

21. Design:
NOT

24. What businesses want:

25. What customers want:
Find
Compare
Purchase

26. Name of the Game:
See
Learn
Do

27. See
Photos – Photos - Photos
Navigation

28. Photos

29. Photos

30. Navigation

31. Learn:
Characteristics
Availability
Delivery time
Costs
Customer reviews
Related products
Offers

32. Do
Compare
Contact
Purchase

33. Do not forget!

34. Speed

35. Responsiveness

36. Responsive
(not)

38. What businesses want:
Fans
-Awareness
-Appreciation
-Acquisition

39. What socializers want:
Fun

40. Name of the Game:
Incentives
Self Expression
Emotions

41. Δώστε …
Contests
Coupons
Offers
More for Less
…Στον Άρη για να κλικΆρη

42. Self Expression

43. Self Expression

44. Self Expression

45. Self Expression

46. Emotions

47. Emotions

48. «Customers want to have relationships
with brands»
The truth: 77 percent don’t.
«Loyalty comes from engaging with a
brand»
The truth: Brand loyalty is built on
shared values
HBR - http://bit.ly/2qDtUyt

49. What is the “DNA” of your brand?
(core values)

50. Are you selling …
Sports apparel or a way of life?
Cosmetics or the promise of beauty?
Travel packages or adventure?

51. Communicate your Brand Values
through
Emotional and Self Expression
posts

53. What businesses want:
Branding
Sales
Loyalty

54. What customers want:
Value
Functionality

55. Name of the Game:
Design
Reasons to Use

56. Design

57. RTU

58. RTU

59. RTU

60. RTU

61. RTU

64. Στον online κόσμο δεν υπάρχει «συγχώρεση»
Ο ανταγωνιστής είναι ένα click μακριά
Ότι γράφεις, ανεβάζεις, στέλνεις, μένει (κάποια για
πάντα)

65. facebook.com/arsenis.paschopoulos linkedin.com/in/arsenis
Managing Partner,
Justonline.gr