Social media has had a massive impact on events fundraising, both from a supporter and charity perspective. Many event participants use it as their primary route for asking for donations, so this shows how social media can help them raise more and get their sponsors involved, including data on which social media channels perform best. It also looks at how social media can support recruitment and supporter care from a charity’s point of view.
4. How to #win
Have an account
Ask for shares
Sonny’s Law
Have people in mind
Take supporter care social
Analyse
Go mobile
5. Have an account (Participation)
http://lumenbigott.com/social-media-shoes/
6. These online resources will help
NFPTweetup:
http://www.nfptweetup.org/
Know how non-profit
http://www.knowhownonprofit.org/how-to/how-to-manage-social-
media
Lasa ICT Knowledgebase:
http://www.ictknowledgebase.org.uk/onlinetools
9. Donations from Sep 2011 to April 2012
£925,817.73 total
£21.50 average donation
£4.50 value per share
£55,482.48 total
£25.18 average
£1.80 value per share
£21,912.82 total
£33.87 average
£3.30 value per share
£1,000,000
11. The impact of a share here is massive
£14
One month after launching our ‘updates’ feature, we found each
Facebook share of an update from a fundraiser is worth £14.
16. Sonny’s law – after every action, share
Registered for an event?
Made a donation?
Signed a petition?
Signed up for newsletter?
Watched a video?
Encourage people to tell their friends
And get them to say WHY the friends will be interested
17. Think about *what* gets shared
What content is pre-filled in a tweet button?
Do you ensure people are prompted to follow you after tweeting?
What content is pre-filled on a Facebook share? A like?
What do you offer the user? Awesome awesomeness?
28. Never forget that it’s all about people
People are fundraising for you
Their friends are giving to them and supporting them
Your staff are there on the day
You need stories to encourage people to come back next year
http://www.flickr.com/photos/spiralforms/7149181991