2. Marketing mix of unibic
PRODUCT
PRICE
PLACE
PROMOTIONPEOPLE
PROCESS
PHYSICAL
EVIDENCE
3. ABOUT COMPANY
Firstly known as ANZAC UNIBIC.
Located in Australia.
Fastest growing FMCG brand.
High export.
“Delight in every byte” 10
14
6
12
0 5 10 15
INCORPORATION
OPERATION
STARTED WITH
NOW
TIME LINE
TIME LAG
5. SWOT ANALYSIS
STRENGHT WEAKNESS
1. good quality product
2. variety in product
3. offers variety of products in different
sizes under its brand
4. an experienced team of sales and
marketing executives
5. customer confidence
1.loose packing leads to breaking of cookies in the packet
which is then goes for damage
2. breakage of biscuits while delivering to retailers
3. improper and irregular supply
4. lack of schemes for retailers and distributors
OPPORTUNITY THREAT
1. Promotion activity should be more as
many of the company mainly depends on
the promotion like advertisement,
sponsoring, paper ad, etc.
2.retaining loyal retailers or wholesalers
3. can go rural as that market is also
expanding more and more
Threats are the other FMCG company like Parle G and
Britannia who are with the same cookies product which will
be a great threat for UNIBIC.
11. PLACE MODEL
CHANNEL OF SALES
MODERN
TRADE
* malls
* Super
market
* Family wala
general store
TRADITIONAL
TRADE
* General
stores
* Kirana
Stores
* Pan Patti
* Bakery
INSTITUTIONAL
STORES
* College
canteen
* Cafeteria
HO.RE.CA
HOtel
REstaurant
CAnteen
E-commerce
Bigbasket.com
Localbaniya.com
Greencart.in
15. MANAGEMENT
PEOPLE
SALES OFFICER (WEST INDIA)
GOA MUMBAI GUJARAT
Sale s Sale s Mark e tin g
Su p e rv is o r Su p e rv is o r (Mu m b ai)
(We s te rn ) (Ce n tral)
Le ad Of f ic e r Le ad o f f ic e r
Sale s SE SE SE Sale s SE SE SE
Exe c u tiv e Exe c u tiv e
17. PHYSICAL EVIDENCE
• Product, Service Appears from outside.
• size, shape, color, material and label of packaging.
• Visual layout, practical setup, clear and precise instruction.
• small improvement in packaging leads sales.
21. Factors which makes UNIBIC unique
Venue- thane
Purpose- sampling
Size –50 stranger’s people & 35 existing customer.
43%
21%
31%
5%
PREFERENCE
TASTE PACKAGING HEALTH FACTORS CRUCHINESS
22. METHODS OF UNIBIC PRICING
Cost based pricing-
Example: - Cashew Product
Price – 20
Pieces- 10
Per pieces – Rs.2
So allocation of cost to make 1 pcs of Cashew cookies.
Raw Material -Rs. 5
25%
Storage Cost-Rs.3
15%
Manufacturing Cost-Rs.2.70
13%
Retailers Margin-Rs.2
10%
Store keeping Cost-Rs.1.9
9%
Distribution Cost-Rs.1.56
8%
Dilevery Cost-Rs.1.50
8%
Advertising Cost-Rs.1.34
7%
Other Cost-Rs.1
5%
ALLOCATION OF COST
23. Price Analysis
CASHEW SF
CASHEW cookies
MB
OD
CN
F&N
AB
CHILLI
GINGER
0
20
40
60
80
100
120
140
2007 2008 2011 2013 2015
CASHEW SF 25 40
CASHEW cookies 15 20
MB 30 45
OD 10 20
CN 15 20
F&N 10 25
AB 80 135
CHILLI 25 20
GINGER 20 15
CHANGE IN PRICE
27. CONCLUSION
Leap & bound progress.
Few loopholes in ‘Marketing Mix Model’.
Solve by ‘Integrated communication’.
UNIBIC have potential beat Britannia.
Dark fantasy case.