The document discusses the mobile landscape in India. It notes that India has the second largest mobile market led by China, and is the fastest growing market in terms of new subscribers added each month. The mobile sector has been the fastest growing in India over the past 5 years. It also provides statistics on the breakdown of urban vs rural users, technology usage, average revenue per user, and growth over time. Challenges and the future of the mobile sector in India are also mentioned.

1. KNOWLEDGE PARTNERSHIP

3. Design
and
Execution,
not just advice
but
Action
and
RESULTS!

4. THE MOBILE REVOLUTION

5. DIGITAL WORLD IS CONSTANTLY EVOLVING

6. CONNECTED WORLD IS GOING “ ”

7. REACHING 80% OF THE WORLD’S POPULATION

8. INDIAN MOBILE WORLD

9. INDIAN MOBILE LANDSCAPE – FEATURES
2nd Largest mobile market, lead by none other than China.
Fastest growing market in terms of net subscribers added per month.
Country’s fastest growing sector over past 5 years.
One out of every three mobile user is from rural or semi-urban area.
One out of every four mobile subscriber use GSM technology.
Average revenue per user as well as cost per minute lowest in the world (low income ).
Highest per user talk time consumption.
Multi Regional (28 states), Multi Lingual (22 official languages) , Multi Cultural.
The most popular Value added service “Morse code!“ i.e. “missed call”, followed by
SMS.
Data enabled mobile phone is fastest growing mobile handset segment.

10. INDIAN MOBILE LANDSCAPE – FACTS
Size of Telecom Market will be 45 Billion US$ by end of current year.
22% of all Indians are mobile enabled.
8 Million subscribers are added every month.
Compounded customer growth of around 46.8% p.a. for the last 5 years.
100 million mobile subscriber are rural.
Average revenue per user 3 US$ per Month.
Highest per user talk time consumption 456 minutes.
Urban Tele-density around 68% against 10 % for Rural areas.
More user have access to wireless internet than wired internet.
10% of broadband users will have mobile access by end of current year.
70% of data communication users are unwired.
Contribution of VAS will be around 11.7% by end of current year.

11. INDIAN MOBILE LANDSCAPE – STORY SO FAR
16 180
14 14 157.58
14 160
12 140
120
10
96.63 100
8
80
6 6
60
51.53
4 3.58 40
2 33.31
2 1.6 20
13 0.44 0.44 0.4
1.88 3.58 6.5 0.32
0 0.88 1.2 0

12. INDIAN MOBILE LANDSCAPE – FUTURE

13. INDIAN MOBILE LANDSCAPE – CHALLENGES

16. Next Operational Support Systems (OSS) Business Support Systems (BSS) Enterprise Support Systems (ESS)
Generation
Environment Network Smart and Retail Customer Telco Billing Rating Marketing Settlement Head Office
Telco
Management Hand Held Management and Mediation
Devices
Future Sustainability NGN – Nest Future Handset PDA Future Telco Retail Social Anthropology Strategic Foresight and Future Telco Future Telco Future Telco Policy and
Renewable Resources Generation and Hand Held Model and Ethno-graphics Future Management Markets and Interconnect Legislation
Management Network Devices Landscape Demographics Landscape Wholesale
Architectures 4G Smart Device Contracts and
/ Edge Propositions Agreements
Strategy and Hydroelectricity 4G / Edge MVNO / VPN Telco Retail Customer Offer, ETOM Customer Insight & Enterprise Risk Enterprise Governance,
Solar, Wind and Tidal Cellular Propositions Smart Proposition and Experience and Journey Telco Consolidation and Loyalty Strategy Management Reporting & Controls
Planning Power Geothermal Network Metering -Planning Customer Offer Planning Convergence Customer Profiling, Framework ©s -IFRS
Energy Planning and Transition Product / Service Micro-marketing and Mediation Rating and Telco Streaming and - Outsights -COBIT
Bio-fuels UMTS / GPRS 3G Electronic Toll & Packaging and Mass-customisation Billing IS / IT Planning and Segmentation - COSO -SOX
Rollout Congestion Mgt. Development Strategy
Business Micro-Generation Inventory Smart Metering and Retail Operations Customer Relationship Mediation, Rating and Product / Tariff Contracts and Enterprise Performance
CHP Combined Heat & Provisioning IDEX Energy Data Value Chain Management Business Telco Billing Business Management Settlements Managements
Operations Power Work Scheduling Management Management Operating Model (CRM Operating Model (BOM) Campaign Balancing, & DWH / BI
Civil Engineering Job Electronic Traffic BOM) Management Optimisation Analytics
Environment Management Management Data Mining
Management
Enterprise Asset and Environment Network Smart Meter Supply Chain, EPOS, Customer Domain Mediation Rating and Telco PLCM / CRM Contracts and Financials and
Management Infrastructure Infrastructure Retail Architecture Billing Architecture Architecture Settlements Settlements
Architecture Architecture Architecture Architecture MVNO Merchandising Customer Profiling, Architecture Enterprise Document
/ VPN Platforms Architecture Streaming and Management
Segmentation
Solution Asset and Environment Network Smart Meter Supply Chain , EPOS, Contact Centre Mediation Rating and Telco PIMS / CRM Contracts and Enterprise Performance
Management Solution Infrastructure Information Retail Solution Design g Billing Solution Design Contact and Settlements Management
Architecture Design Management Management Merchandising Campaign Management DWH and BI Architecture
Solution Design MVNO / VPN Solution Design Management Solution Design
Solution Design Solution Design
Systems Plant, Building, Site and GIS Mapping and Energy Data Supply Chain Contact Centre and Telco Billing and Collection PIMS Systems CRM Contracts and Oracle e-business Suite,
Environment Network Collection and EPOS / Retail Customer Systems Systems Systems Settlements BRM, CRM COTS IS
Management Management Systems Gazetteer Aggregation Systems and CRM Oracle CRM Oracle BRM Campaign Management Retail, Ent. Portal, MDM,
Network Systems Systems COTS CRM SingleView Management Systems Pi, FI CO SD BPEM, SEM,
Monitoring & MVNO / VPN Meter Unica / Cognos Amdocs Systems SSM. BI and BW
Control Systems Network Clarity Keenan IBM FileNet, ECM
Management Onyx Geneva
Infrastructure Telco Network Network Smart Device Business Continuity Multi-media Channel Multi-media Channel On-demand Virtualisation, Desktop Services
Infrastructure Security Infrastructure Disaster Recovery Access and Fulfilment Access and Fulfilment Computing and Automation Client Inventory,
Management Telco Network Anti-trafficking Management EPOS Network Avaya, Genesys, Nortel Document Print Shared Services On-demand Provisioning, Help Desk
Monitoring and Control and Counter- Standardised Switches Management VR IVR / Diallers Computing and and Support
terrorist Terminating Diallers / Routers Cisco Routers Shared Services Business Continuity
measures Equipment

17. MOBILE VALUE ADDED SERVICES

18. MOBILE VAS - AFFECTING ALL ASPECTS OF LIFE
• 5 of the top 10 bestselling novels in Japan were
written on a mobile
• 31% of global music spend is mobile
• 20% Japanese use e-money
• About 6.5M in the U.S watched videos on their
phones in August
• mChek is already being used by 500,000 people in
India

19. MOBILE VAS - CATEGORIES

20. MOBILE VAS - PILLARS

21. MOBILE VAS - ECOSYSTEM

22. MOBILE VAS – ECOSYSTEM EVOLUTION

23. MOBILE VAS - DRIVERS

24. MOBILE VAS - BARRIERS

25. MOBILE ENTERTAINMENT

26. MOBILE ENTERTAINMENT MARKET

27. MOBILE SOCIAL WEB

28. SEMANTICS – ENABLING SOCIAL TECHNOLOGY

29. SOCIAL WEB - APPLICATIONS LANDSCAPE
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%

30. SOCIAL WEB – CONVERSATION REDEFINED

31. SOCIAL WEB – BRINGING CUSTOMER TO THE CENTER

32. SOCIAL WEB – TRENDS, HYPE CYCLE

33. SOCIAL WEB – DEGREES OF INTERACTION

34. MOBILE SOCIAL WEB – MOBILE 2.0

35. MOBILE SOCIAL WEB – KEYS TO SUCCESS

37. MOBILE MARKETING & ADVERTISING

38. THE FUTURE OF MARKETING

39. WHEELS OF SOCIAL MARKETING

40. SOCIAL MARKETING – GENNEXT BRANDING

41. SOCIAL MARKETING – TWO SIDES
OPPORTUNITY RISK
Closer customer Brand embarrassment
engagement,
Brand erosion
Authentic passion for brand
Customer indifference
Unwanted exposure
Faster product development
Negative activism
Greater profits Lower profits

42. MARKET SIZE

43. 1
2
4
3

48. Extensive
Expertise in
Marketing
Building Viable
Strategy
Business
Development
Models
Experience
Extensive Un-Rivaled
Experience Connections
with within New
Partnership and Traditional
Building Media

49. WHY K360

50. A RELATIONSHIP WHICH DELIVERS
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INTENSE PASSION TO COMMUNICATE AND TELL STORIES.

51. WHO WE ARE
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