Please remember you are writing to a business audience who is likely NOT ultra-experienced with social media marketing but is very knowledgeable about general marketing principles. Assume they understand some of the basic terms like 'Tweet' or 'Retweet'. Your reader is likely a business owner or marketing professional. They are coming to YOU to learn.

1. Facebook Marketing Plan
How To Attract Quality Facebook Fans
Kaahil Worley

2. Facebook Marketing Plan
Facebook
It's not about Facebook
But it's all about Facebook

3. Facebook Marketing Plan
Facebook Is....
● Your launching pad
● Your foundation
● Your community
● It's where your fans get to know, like, and trust you
● It's where you must give 100% to build you authority
● Facebook is where your fans become quality leads

4. Facebook Marketing Plan
There's No Secret Formula To
Getting More Fans

5. Facebook Marketing Plan
The Standards
● Add you Page Url in your email signature
● Include your Url on your business cards
● Link your profile to your Facebook Page
● Email your list and give them a reason to become fans
● Add a LIKE box to your website

6. Facebook Marketing Plan
Images That Tell Your Story
● Users are more likely to engage with brands if they post
pictures more than any other media
● Photos on Facebook generate 53% more likes than the
average post
● Show, but don't tell (But showing allows for more telling)
● Step away from your products, programs, and services,
and step into the message behind your brand

7. Facebook Marketing Strategy
Image Tools And Resources
● PicMonkey
● Snag It
● Instagram

8. Facebook Marketing Plan
Want More Fans? Ditch Facebook
● Get active outside of Facebook and your ideal audience
will make the effort to find you on Facebook
● Webinars
● Telesummits
● “Epic” blog posts
● Interviews, podcasts, videos, and any other way you
love to express yourself and add value

9. Facebook Marketing Plan
Mix Up The Media
Make sure to mix up the media in the
post, including: links to other blogs and
articles, videos, photos, and straight
status updates (quotes, questions, and
updates without links)

10. Facebook Marketing Plan
Text Updates
A text update is a post without links. Each
weekday your goal is to post a new text
update to ensure our fans regularly see
something new from you.

11. Facebook Marketing Plan
Link Updates
Each weekday your goal is
to post at least 2 new links
to a blog, an article, or aq
video.

12. Facebook Marketing Plan
New Blog Posts
On the day you post a new article, it
should be posted on the Fan Page. Your
goal is to post it on the Fan Page at 10 am,
but no earlier. When posting a new blog
post, always include some type of com-
mentary to encourage comments (ask a
question, ask for feedback, etc.

13. Facebook Marketing Plan
Afternoon Post-Add Value
You want to post a link to a
popular 3rd
party article each
weekday between 12:30-2

14. Facebook Marketing Plan
Evening Post-Questions
3 times a week between 3-7 pm an engaging, in-
teresting question related to social media mar-
keting should be posted to the Fan Page. These
questions can be created in advance and loaded
into Socialoomph to makle this process auto-
mated.

15. Facebook Marketing Plan
Additional Posts
Each weekday you want to post links
to 3rd
party blogs or articles with a
question to engage your fans. You
should do so during the times you
are not planning to post.

16. Facebook Marketing Plan
Monitor Posts
Delete any posts that are links back
to your page, but do not add any
other value. In addition, delete any
posts that are overly promotional to
the person posting.

17. Facebook Marketing Plan
Suggested Formatting For Posts
● Use Short Sentences-Most online readers are skimmers. Accommodate
them.
● End Your Post With Engaging Questions Or Action Requests-To
encourage discussion, whenever possible, please conclude your posts with a
question, such as “What are your thoughts?” “What is your experience?” or an
action request such as, “Please enter your comments below.” or “If you like this
article, press the SHARE button below.”
● Identify Yourself-After each post, make sure to include your name so that your
fans know who is posting. Ex: “Top 10 tips from Copyblogger (#3 is excellent):
Link-Kaahil

18. Facebook Marketing Plan
Audience Profile
Please remember you are writing to a business
audience who is likely NOT ultra-experienced with
social media marketing but is very knowledgeable
about general marketing principles. Assume they
understand some of the basic terms like 'Tweet' or
'Retweet'. Your reader is likely a business owner or
marketing professional.
They are coming to YOU to learn.

19. Facebook Marketing Plan
When reaching a larger
audience, for most of the users
that see your Sponsored Posts, it
will be their first time introduction
to your brand. It's a lot like cold
marketing, so make a good first
impression.

20. Facebook Marketing Strategy
Practice word economy.
People on Facebook are multi-
tasking every minute, so be
concise, get to the point
quickly, and create interest
and sense of value.

21. Facebook Marketing Plan
For More Facebook Marketing
Tips Visit
Facebook.com/KaahilW