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Online Reputation Management

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Online Reputation Management. The most effective way of clearing off persistent negative online stories and posts by completely drowning out any unwanted, undesirable, or reputation-damaging news stories so that a strong and favorable public perception is maintained on the Internet.

Published in: Technology, Business

Online Reputation Management

  1. 1. Online Reputation Management
  2. 2. Prepared For:
  3. 3. TABLE OF CONTENTS CONT’D 5 ABOUT BYTES 6 PROPOSAL OBJECTIVE 7 PROPOSAL SCOPE 8 WHAT IS ONLINE REPUTATION MANAGEMENT? 16 WHY ORM IS VERY IMPORTANT 25 OUR TEAM OF PROFESSIONALS
  4. 4. TABLE OF CONTENTS 30 OUR DELIVERABLES 58 OUR TRACK RECORD 62 GUARANTEED SUCCESS 70 COSTING & NAIRA PAYMENT 76 CONTACTS
  5. 5. ABOUT Bytes Bytes is an full-fledged ICT consultancy agency that specializes in identifying the right technology and strategy that will place your business above others. With a robust team of experts in the field of business research, data solutions and ICT, Bytes is positioned to deliver only the best services tailored to improve your business ROI. Page #5
  6. 6. PROPOSAL OBJECTIVE The objective of this proposal is to introduce you to the most effective way of clearing off persistent negative online stories and posts by completely drowning out any unwanted, undesirable, or reputation-damaging news stories so that a strong and favorable public perception is maintained on the Internet. Page #6
  7. 7. PROPOSAL SCOPE This scope of this proposal includes:  The Concept of Online Reputation Management  The Importance of A Clean Online Profile  Our Track Record and Success Rate  Costing Page #7
  8. 8. WHAT IS ONLINE REPUTATION MANAGEMENT? SECTION Page #8 Page #5
  9. 9. Online Reputation Management (ORM) is about improving or restoring your name or your brand’s good standing on the Internet. Page #7 Page #9
  10. 10. The Good standing of your brand is restored by countering, weakening or eliminating the negative material found in the Internet – defeating it with more positive material to improve your credibility and customers’ trust in you. Page #10
  11. 11. Your online reputation is your image on the Internet. Page #11
  12. 12. As traditional news outlets continue to decline, more and more consumers turn to the Internet for their news and daily updates on current events Page #12
  13. 13. Whether researching the views of a political candidate or ascertaining information about a new product or service, the Internet user can easily and effortlessly find the desired data through a simple online search than through procuring a newspaper or turning on a cable news channel. Page #13
  14. 14. What’s more, online news outlets are increasingly influential in shaping the content found in other, more traditional media venues. Page #14
  15. 15. The web is the starting place for news, trends, and gossip. Because of this, a company, brand, politician, or public figure can experience significant and at times, irrevocable reputational damage when negative news stories or unwanted publicity take root in online search engines. Page #15
  16. 16. WHY ORM IS VERY IMPORTANT SECTION Page #5 Page #16
  17. 17. Potential customers change purchase decisions when they see bad reviews, negative blog posts and comments which can spread in various channels such as in search engine results and in social media networks. Page #17
  18. 18. These can gravely affect your brand and your business. Page #18
  19. 19. That’s why it’s important to have your online reputation monitored and have these negativities mitigated—while proactively building positive reputation. Page #19
  20. 20. Do you Google yourself or your company and don’t like what you see? • 44% of online adults have searched for information about someone whose services or advice they seek in a professional capacity, like a doctor, lawyer or plumber • 50% of ALL Internet users over the age of 18 have left a review online • 78% of Internet users conduct product research online; they believe reviews are the most credible form of advertising • 80% of people surveyed had changed a purchase decision due to a bad review they saw online Page #20
  21. 21. Online reputation will become more and more important as online users increase at exponential rates and become more and more connected with each other via various devices and online media. • 70% read others’ experiences • 65% learn more about businesses, brands, products, INDIVIDUALS and services • 53% compliment brands • 50% express concerns about brands, products, and services Page #21
  22. 22. Numerous clients regularly and constantly contact us seeking full control over the search engine results and national media profile to avoid permanent public embarrassment and the issues associated with derogatory online content, undesirable publicity, and brand-tarnishing news stories. Page #22
  23. 23. That’s why clients turn to us, as we are directly associated with the #1 Online Reputation Management Firm in the industry. Page #23
  24. 24. OUR TEAM OF PROFESSIONALS SECTION Page #5 Page #25
  25. 25. Your team will consist of highly skilled and expert staff, including: • Account Executive • Internet Marketers • ORM Thought Leaders • Search Engine Optimization Experts • Certified Google Consultants • Web Developers • Journalists • Social Media Experts • Public Relation Specialists Page #26
  26. 26. The progress of each team division will be reviewed by management on a weekly basis. Page #27
  27. 27. Our management team has over 50 years of combined Internet Marketing experience, and members have been hired to consult hundreds of companies worldwide, including Paramount Pictures and Comcast SportsNet. Page #28
  28. 28. Our Digital Media Network Reach… • Publish News Stories via our Private News Network. • Submit Releases to 25+ Nationally Recognized Press Release Outlets. • Professional, engaging content created by seasoned journalists. • Access to 400+ PR3 Bloggers. • Distribution on our Private High-End Blog Network. Page #29
  29. 29. OUR DELIVERABLES SECTION Page #30 Page #5
  30. 30. We will flood the search engines with press releases/news content related to your keywords. Page #31
  31. 31. We shall bundle up negative press in the news section, thereby quickly obscuring negative press attacks. Page #32
  32. 32. We will prevent negative reviews, articles, blogs and forums from ranking your targeted keywords. Page #33
  33. 33. We will assuredly provide control over search engine results for targeted keywords. Page #34
  34. 34. We shall completely suppress defamatory posts from sites like RipoffReport.com, ComplaintsBoard.com, Scam.com, PissedConsumer.com, etc. Page #35
  35. 35. We shall prevent specific information from appearing on search engines which would improve the overall reputation online in a significant way. Page #36
  36. 36. We would monitor Google, Yahoo, Bing, and social media channels for potential attacks that might crop up in the future. Page #37
  37. 37. Our Personalized Solution, backed by proven Technology, in-depth Knowledge, and Strong Project Management Methodology, provides the following benefits: Page #38
  38. 38. Consistent Communication Page #39
  39. 39. We are dedicated to accurately understanding and defining our client’s needs... Page #40
  40. 40. We will work alongside you to determine the negative news stories our content will address. Page #41
  41. 41. In addition, you will be provided with a detailed monthly report on status updates and other information relaying the progress of your campaign. Page #42
  42. 42. We shall also… • Publish News Stories via our Private News Network. • Submit Releases to 25+ Nationally Recognized Press Release Outlets. • Create professional and engaging content crafted by seasoned journalists. • Utilize effectively our access to 400+ PR3 Bloggers. • Distribute positive articles on our Private High-End Blog Network. Page #43
  43. 43. Timeliness Page #44
  44. 44. We fully understand the importance of an aggressive response to the unwanted publicity the client has received. Page #45
  45. 45. In order to prevent public perception from being tainted and unwanted news releases to take deep root in Google, Bing, and other leading search engines, we will respond to any new negative publicity promptly and effectively. Page #46
  46. 46. We are committed to creating and distributing powerful news releases as often as necessary to suppress the undesirable listings. Page #47
  47. 47. Personalized, High-Quality Content Page #48
  48. 48. While negative publicity cannot be erased or controlled, it can be suppressed through the creation of positive newswires. Page #49
  49. 49. We will create positive, brand-enhancing news releases every day, multiple times per day, to establish the client’s positive online image and ultimately repel negative listings from the first pages of an online news search. Page #50
  50. 50. Impeccable Technology and Management Page #51
  51. 51. We definitely can and have inundated search engines, catapulting high-quality, positive content to the top of every listing through the implementation of our own syndication systems. Page #52
  52. 52. Our company will distribute newswires both through our own operated media outlets as well as through other news outlets, ensuring that positive coverage of the client is blanketing national media venues. Page #53
  53. 53. We also provide around-the-clock monitoring of your online brand, meaning we are always Aware of any new publicity or negative news stories that hit the Web. Page #54
  54. 54. Absolute & Complete Confidentiality Page #55
  55. 55. Foremost, we respect the sensitivity and privacy required for these types of projects. Page #56
  56. 56. Our clients enjoy the comfort and assurance of knowing their information is never released. Page #57
  57. 57. OUR TRACK RECORD SECTION Page #58 Page #5
  58. 58. Choosing us means finally paying attention to your online reputation and having someone who is competently capable of managing it for you. Page #59
  59. 59. It means you can focus on your core business without worrying about your reputation on the Internet. That's one concern off your shoulders. And because we have the knowledge and the expertise, you can expect us to improve or restore your image online. Page #60
  60. 60. Rated #1 By TopSEOs Page #61
  61. 61. GUARANTEED SUCCESS SECTION Page #5 Page #62
  62. 62. We guarantee that we will create and/or rank at least twelve (12) positive assets on the first 3 pages of Google, Yahoo, and Bing within the first 90 days of your campaign start date* or you may cancel your account and receive 100% of all your money back. Page #63
  63. 63. *Campaign Start Date shall be defined as the date in which the client provides their first piece of final content approval for distribution. Page #64
  64. 64. Testimonials from Clients Page #65
  65. 65. I don't know what you guys did or how you did it, but I am amazed that the bad result is now buried way down on (I believe) the fourth page. I realize that the order of results are sometimes reshuffled by Google and that a bad one can work its way back closer to the top, but for now, this is fabulous! Whatever you did, please don't stop doing it! Thanks. Ruth B Page #66
  66. 66. You guys have set a new standard in reputation management. Your influence in every aspect of our public relations and marketing has been indispensable. - JB Team Page #67
  67. 67. You guys have done a great job and am so happy I hired you. I will absolutely recommend you to anybody who may need your services. - G.B Page #68
  68. 68. On behalf of our client, a major international energy company, I want to thank you for a job well done. Through you technical expertise and season media know-how you very effectively enhanced their on-line reputation and corrected unfounded allegations. - JD Page #69
  69. 69. COSTING & NAIRA PAYMENT SECTION Page #70 Page #5
  70. 70. Campaign Investment Based on the existing content, the authority of the sites currently populating the results, client’s goal to fully populate the home pages of the major search engines, and the resources needed for this campaign, the Reputation Plan will have the following monthly investment: Page #72
  71. 71. Any request to pause or cancel a campaign will take up to Three (3) days to process. Any request to pause or cancel a campaign that is submitted within Three (3) days of the start of a new billing cycle will not become effective until the following billing cycle. All requests to pause or cancel a campaign shall be submitted via e-mail and sent to info@bytes.com.ng Page #74
  72. 72. Page #92
  73. 73. Contact : David Nkpoku Tel: +2348055540336, +2348170334996 Email: david@bytes.com.ng Website: www.bytes.com.ng

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