Retail and wholesale trade

1. WHOLESALE TRADE RETAIL TRADE

3. Retailing
‘’Retailing is a business where an organisation directly
sells its products and services to an end costumer for
personal use’’.
With growing market demand, the industry is
expected to grow at the rate of 25-30 % annually.
Retail has two forms organised and unorganised .

4. Retailing sectors in India
• Food and grocery
• Clothing
• Footwear
• Gems and jewellery
• Pharmaceuticals
• Music
• Books
• Consumer durables

5. Importance
• Largest and fastest growing sector in India.
• Modern retailing forms one point stop for all shopping.
• Consumer gets a large product variety of brands to choose
from one roof.
• First it was sellers market and now its changing to buyers
market.

13. Concept
• ‘Wholesale’ means to sell goods in relatively large quantities
• The wholesalers buy goods and commodities in large quantities from
the manufactures for the purpose of further selling them in small
quantities to the retailers.
• Vital link between the manufacturer and the retailer
• Buys in bulk quantities from the manufacturers and resells them to
the retailers in small quantities
• Deals with limited number of products

15. Trends in wholesaling
• Increased services
• Regional coverage
• Productivity and quality
• Global expansion

16. Growth of wholesaling
• Tremendous potential in retail sector
• Manufacturer will need more number of wholesalers
• Development and advancements in the mass production
techniques
• Many companies found distributing very costly
• Thus there is ample scope for the wholesaling activities.