Craft it like you mean it - for agency presentation
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The first half of this presentation is a walkthrough of the philosophy behind the Creative Digital Agency Hello Monday. The second half is a selection of cases with focus on UX, visual concept and digital crafts processes of projects for clients such as: MoMA, Nespresso, Google and Hello Monday's own app: Beanie & The Balloonist.
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Craft it like you mean it - for agency presentation
- 1. Craft it like you mean it Hello Monday
- 2. Craft it like you mean it Hello Monday —— Hello Monday Craft it like you mean it!
- 3. Craft it like you mean it Hello Monday —— First things first Short introduction
- 4. Craft it like you mean it Hello Monday —— About Me Who Am I
- 5. Craft it like you mean it Hello Monday Jakob Kahlen Creative Director • Living and working in Copenhagen, Denmark • Trained as a Graphic Designer • Working with Digital Design & Online Marketing since 1996 • Creative Director & Partner at Hello Monday • Lover of lasagne
- 6. Craft it like you mean it Hello Monday —— Hell ‘O Monday Who is Hello Monday
- 7. Craft it like you mean it Hello Monday Hello Monday Digital Creative Agency • 30 employees – 5 partners • Offices in Copenhagen, New York & Aarhus (HQ) • Working for a variety of international brands • Awards: FWA, Cannes, AD&D, Webby’s, Creative Circle
- 8. Craft it like you mean it Hello Monday Hello Monday What do we do-be-doo • Digital Creative Development (Concept + Design + User experience) • Digital Creative Execution (HTML + Javascript + Flash + App dev.)
- 9. Craft it like you mean it Hello Monday User experience Technology Design Strategy
- 10. —— Agency history & philosophy A bit of agency history & philosophy
- 11. —— Agency history & philosophy We started out small
- 12. —— Agency history & philosophy We tried to look big ...
- 13. —— Agency history & philosophy We tried to look big ... C PH
- 14. —— Agency history & philosophy ...but we’re staying small C PH
- 15. Craft it like you mean it Hello Monday —— Agency philosophy Build a playground rather than a production factory
- 16. Craft it like you mean it Hello Monday —— Agency philosophy Playground ingredients • Live out our passion for great design and creative use of technology • Always push borders with clients to make projects more fun (for everyone) • Always have room to experiment and try new things • Never take the easy route!
- 17. Craft it like you mean it Hello Monday —— Agency philosophy Choose the right projects for the right reasons
- 18. Craft it like you mean it Hello Monday —— Agency philosophy Hello Monday Currency ™
- 19. Fun Fame Fortune Forward
- 20. How we started out... Fun Fame Fortune Forward
- 23. We quickly got to... Fun Fame Fortune Forward
- 26. What we’re aiming at... Fun Fame Fortune Forward
- 27. Craft it like you mean it Hello Monday —— Agency philosophy Hire nice, talented people!
- 28. Craft it like you mean it Hello Monday “There’s a lot of eyes in a team — Use them!”
- 29. Craft it like you mean it Hello Monday
- 30. Craft it like you mean it Hello Monday
- 31. Craft it like you mean it Hello Monday AD + Copy Designer + Developer
- 32. Craft it like you mean it Hello Monday —— If you want to succeed in digital Hug the geeks and embrace the geek inside your self
- 33. Craft it like you mean it Hello Monday —— Uhh fancy pants Work philosophy
- 34. Craft it like you mean it Hello Monday —— Work philosophy Brands should use their voice for good
- 35. Craft it like you mean it Hello Monday “If it feels like advertising, we are doing it wrong!”
- 36. Craft it like you mean it Hello Monday —— Work philosophy Less like ... • Advertising •A gimmick • An interruption • Tricking people into doing, buying, liking
- 37. Craft it like you mean it Hello Monday —— Work philosophy More like ... •A service • A tool • A product • An experience
- 38. Craft it like you mean it Hello Monday Joy of Use!
- 39. Craft it like you mean it Hello Monday —— Through our work we want to ... · Tickle the brain · Please the eye · Play it by heart
- 40. Craft it like you mean it Hello Monday Tickle the Brain · Be clever and useful · Motivate curiosity and creativity · Use new technology to make people go: “Wow!”
- 41. Craft it like you mean it Hello Monday Please the Eye · Give it character: Make it distinctive, lovable and memorable · Don’t be afraid to get emotional, nostalgic, naive, etc. · Craft it like you mean it!
- 42. Craft it like you mean it Hello Monday Play it by Heart · Connect the heart of the brand to the heart of the consumer · Be passionate! Show people you love them · Be generous! Give them a reason to love you back
- 43. Craft it like you mean it Hello Monday Joy of Use!
- 44. Craft it like you mean it Hello Monday —— Some of our work Crrrafty Cases!
- 45. Case Hello Monday BOKS Quiz to make your kids healthier BOKS — Quiz
- 46. BOKS — Quiz
- 47. Agency Presentation ——————— 2011 Case Hello Monday Hello Monday Nespresso Naora Global Campaign · Playground rather than a production facility · Creative and curious approach to technology · Design values: Rooted in classic design craftmanship Nespresso — Naora global campaign
- 48. Agency Presentation ——————— 2011 Case Hello Monday Hello Monday The Brief In short • Tell the story of late harvested berries that gives the Naora aroma • Let storytelling revolve around micro-documentaries from Columbia • Make the experience engaging and premium • Make it dynamic to fit 50 markets and 30 languages · Playground rather than a production facility · Creative and curious approach to technology · Design values: Rooted in classic design craftmanship Nespresso — Naora global campaign
- 77. Nespresso — Naora global campaign
- 78. Agency Presentation ——————— 2011 Case Hello Monday Hello Monday Google Demoslam · Playground rather than a production facility · Creative and curious approach to technology · Design values: Rooted in classic design craftmanship Google — Demoslam
- 80. Agency Presentation ——————— 2011 Case Hello Monday Hello Monday MoMA Century of the Child · Playground rather than a production facility · Creative and curious approach to technology · Design values: Rooted in classic design craftmanship MoMA — Century of the Child
- 81. Agency Presentation ——————— 2011 Case Hello Monday Hello Monday The brief In short • 2 years of research in kids play through 100 years is becoming an exhibition • Take this content and make it available online: 500+ images in 7 sections • Use digital to extend the usual audience for an exhibition like this · Playground rather than a production facility · Creative and curious approach to technology · Design values: Rooted in classic design craftmanship MoMA — Century of the Child
- 106. Case Hello Monday MoMA — Century of the Child
- 107. Case Hello Monday B&O PLAY Online identity through content B&O PLAY — Digital brand platform
- 108. Case Hello Monday B&O PLAY — Digital brand platform
- 109. Case Hello Monday —— User experience Google Guide to the App Galaxy Google — Guide to the App Galaxy
- 124. Google — Guide to the App Galaxy
- 125. Case Hello Monday —— Self initiated projects Beanie & the Baloonist
- 126. Case Hello Monday Don’t throw away your great ideas!
- 127. Case Hello Monday —— Hello pitching 101 How we pitch... • Think outside the brief! • Go all in! (or don’t pitch) • You have to learn something from it! • Don’t be afraid to lose! • If you lose: Get feedback & save your ideas for later!
- 134. Let’s find a friend to play with!
- 135. Hello Martin Cocchi. Wanna play? Hello Hello Monday! Sure thing! Y ! Y A
- 144. Case Hello Monday Free!
- 145. Case Hello Monday —— Our new endeavor Made on a Monday
- 148. Almost free!
- 149. Craft it like you mean it Hello Monday Thank you for not leaving!
- 150. Craft it like you mean it Hello Monday See you Out there... • @hellomondaycom • www.facebook.com/hellomonday • www.hellomonday.com