This document summarizes insights from a presentation on minimum viable products (MVPs), design sprints, and ethnography. It discusses how ethnography involves understanding people, behaviors, and cultural contexts through observation. It then outlines a 6-stage design sprint process: 1) understand the problem, opportunities, and stakeholders; 2) define goals and challenges; 3) diverge by generating many ideas; 4) decide on top ideas; 5) rapidly prototype solutions; and 6) validate ideas by testing with users. The presentation emphasizes conducting ethnography through everyday observations and testing prototypes with users in natural environments.

1. Insights to MVP/ Design Sprints
S I N G A P O R E D E S I G N W E E K
M A R C H 2 017

2. Who am I?
• Founder and Principal, Heist
• Delhi, London, HK, Shanghai,
Singapore
• Fascinated by people, places,
cultures and coffee
• Collective, Future of Work
• @ Kaja_Baja
© HEIST, 2017

3. Heist/ Design Collective
© HEIST, 2017

4. Design Thinking Overload

5. © HEIST, 2017

6. “Removing thinking from design
is like removing oxygen from air.
Design IS thinking–thinking
given form”
- Dan Saffer
© HEIST, 2017

7. © HEIST, 2017

8. What’s Ethnography, Anyway?

9. What is Ethnography, Anyway?
• Roots in Anthropology, design research foundation
• People, behaviors, cultural norms, beliefs
• (Pre Pre) User Research
• Provides the context to learnings
• Understand the drivers behind decisions, choices
and habits
© HEIST, 2017

10. Great, but there’s no time or budget - it’s a
sprint!

11. © HEIST, 2017
Morning Walks

12. © HEIST, 2017
Or a bike ride

13. © HEIST, 2017
Taxis & Tuk Tuks

14. © HEIST, 2017
Try the local dishes

15. © HEIST, 2017
Big Meals, Big Groups

16. © HEIST, 2017
Coffee is always a good idea

17. © HEIST, 2017
Graffiti and pop culture

18. © HEIST, 2017
Music

19. © HEIST, 2017
Festivals & Rituals

20. © HEIST, 2017
How people pray

21. © HEIST, 2017
And how they play!

22. Hang with some old folks

23. © HEIST, 2017Or make the most of your wait

24. Design Sprints 101
© HEIST, 2017

25. Before you start…
• Pick a challenge
• Agree to say YES… and
• Be willing to support each other
• Practice active listening
© HEIST, 2017

26. Challenges.. Or pick your own
• Tackling anxiety and depression amongst youth
• Building creativity into education
• Helping hawkers pass on their legacy
• Encouraging public transportation
• Better playgrounds for kids (and adults?)
© HEIST, 2017

27. Stage1/ UNDERSTAND

28. Step1/ Environment
• Define the problem
• User needs/ insights
• Business perspective
• Tech capabilities and challenges
• Stakeholder perspectives
© HEIST, 2017

29. Step 2/ How Might We?
• Start listing your insights
• Quick clusters to define opportunity areas
• Take those challenges and turn them around
• OK to start generating ideas
© HEIST, 2017

30. Stage 2/ DEFINE

31. Clarity and Brevity
© HEIST, 2017
• Design Principles
• 3 words
• Elevator Pitch
• First Tweet

32. Stage 3/ DIVERGE

33. Start Sketching
© HEIST, 2017
• Sketch 8 ideas in 5 minutes
• Sketch 1 idea in 5 minutes
• Sketch 1 storyboard in 5 min

34. Sushi Train
• 1 min, sketch or write your idea
• Pass it to the person on your right
• Build on the idea given to you by the person on
your left
• Complete the circuit, 5-6 ideas per team
© HEIST, 2017

35. Stage 4/ DECIDE

36. Vote & Prioritize
© HEIST, 2017
• Sticky dots in silence/zen voting
• Cluster winning ideas
• Quick prioritization (Tech Feasibility x Business
Viability)

37. Stage 5/ PROTOTYPE

38. Rapid Prototyping
© HEIST, 2017
• Paper prototypes, test, reiterate
• 3 screens, test, reiterate
• Clickable prototypes, test, refine

39. Stage 6/ VALIDATE

40. Back to the Start
© HEIST, 2017
• User Testing
• Natural Environment, not labs
• Conversations, not just screens
• Don’t be afraid to co-create

41. Thank you!
Kajal@heist7.com