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Insights to MVP/ Design Sprints
S I N G A P O R E D E S I G N W E E K
M A R C H 2 017
Who am I?
• Founder and Principal, Heist
• Delhi, London, HK, Shanghai,
Singapore
• Fascinated by people, places,
cultures...
Heist/ Design Collective
© HEIST, 2017
Design Thinking Overload
© HEIST, 2017
“Removing thinking from design
is like removing oxygen from air.
Design IS thinking–thinking
given form”
- Dan Saffer
© HE...
© HEIST, 2017
What’s Ethnography, Anyway?
What is Ethnography, Anyway?
• Roots in Anthropology, design research foundation
• People, behaviors, cultural norms, beli...
Great, but there’s no time or budget - it’s a
sprint!
© HEIST, 2017
Morning Walks
© HEIST, 2017
Or a bike ride
© HEIST, 2017
Taxis & Tuk Tuks
© HEIST, 2017
Try the local dishes
© HEIST, 2017
Big Meals, Big Groups
© HEIST, 2017
Coffee is always a good idea
© HEIST, 2017
Graffiti and pop culture
© HEIST, 2017
Music
© HEIST, 2017
Festivals & Rituals
© HEIST, 2017
How people pray
© HEIST, 2017
And how they play!
Hang with some old folks
© HEIST, 2017Or make the most of your wait
Design Sprints 101
© HEIST, 2017
Before you start…
• Pick a challenge
• Agree to say YES… and
• Be willing to support each other
• Practice active listenin...
Challenges.. Or pick your own
• Tackling anxiety and depression amongst youth
• Building creativity into education
• Helpi...
Stage1/ UNDERSTAND
Step1/ Environment
• Define the problem
• User needs/ insights
• Business perspective
• Tech capabilities and challenges
•...
Step 2/ How Might We?
• Start listing your insights
• Quick clusters to define opportunity areas
• Take those challenges a...
Stage 2/ DEFINE
Clarity and Brevity
© HEIST, 2017
• Design Principles
• 3 words
• Elevator Pitch
• First Tweet
Stage 3/ DIVERGE
Start Sketching
© HEIST, 2017
• Sketch 8 ideas in 5 minutes
• Sketch 1 idea in 5 minutes
• Sketch 1 storyboard in 5 min
Sushi Train
• 1 min, sketch or write your idea
• Pass it to the person on your right
• Build on the idea given to you by t...
Stage 4/ DECIDE
Vote & Prioritize
© HEIST, 2017
• Sticky dots in silence/zen voting
• Cluster winning ideas
• Quick prioritization (Tech F...
Stage 5/ PROTOTYPE
Rapid Prototyping
© HEIST, 2017
• Paper prototypes, test, reiterate
• 3 screens, test, reiterate
• Clickable prototypes, t...
Stage 6/ VALIDATE
Back to the Start
© HEIST, 2017
• User Testing
• Natural Environment, not labs
• Conversations, not just screens
• Don’t b...
Thank you!
Kajal@heist7.com
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Insights to MVP/ Design Sprints by Heist.

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A brief introduction to ethnography and how it can be applied to design sprints. A quick workshop with explanations and exercises to guide a team through a design sprint from insights to prototyping

Published in: Design
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Insights to MVP/ Design Sprints by Heist.

  1. 1. Insights to MVP/ Design Sprints S I N G A P O R E D E S I G N W E E K M A R C H 2 017
  2. 2. Who am I? • Founder and Principal, Heist • Delhi, London, HK, Shanghai, Singapore • Fascinated by people, places, cultures and coffee • Collective, Future of Work • @ Kaja_Baja © HEIST, 2017
  3. 3. Heist/ Design Collective © HEIST, 2017
  4. 4. Design Thinking Overload
  5. 5. © HEIST, 2017
  6. 6. “Removing thinking from design is like removing oxygen from air. Design IS thinking–thinking given form” - Dan Saffer © HEIST, 2017
  7. 7. © HEIST, 2017
  8. 8. What’s Ethnography, Anyway?
  9. 9. What is Ethnography, Anyway? • Roots in Anthropology, design research foundation • People, behaviors, cultural norms, beliefs • (Pre Pre) User Research • Provides the context to learnings • Understand the drivers behind decisions, choices and habits © HEIST, 2017
  10. 10. Great, but there’s no time or budget - it’s a sprint!
  11. 11. © HEIST, 2017 Morning Walks
  12. 12. © HEIST, 2017 Or a bike ride
  13. 13. © HEIST, 2017 Taxis & Tuk Tuks
  14. 14. © HEIST, 2017 Try the local dishes
  15. 15. © HEIST, 2017 Big Meals, Big Groups
  16. 16. © HEIST, 2017 Coffee is always a good idea
  17. 17. © HEIST, 2017 Graffiti and pop culture
  18. 18. © HEIST, 2017 Music
  19. 19. © HEIST, 2017 Festivals & Rituals
  20. 20. © HEIST, 2017 How people pray
  21. 21. © HEIST, 2017 And how they play!
  22. 22. Hang with some old folks
  23. 23. © HEIST, 2017Or make the most of your wait
  24. 24. Design Sprints 101 © HEIST, 2017
  25. 25. Before you start… • Pick a challenge • Agree to say YES… and • Be willing to support each other • Practice active listening © HEIST, 2017
  26. 26. Challenges.. Or pick your own • Tackling anxiety and depression amongst youth • Building creativity into education • Helping hawkers pass on their legacy • Encouraging public transportation • Better playgrounds for kids (and adults?) © HEIST, 2017
  27. 27. Stage1/ UNDERSTAND
  28. 28. Step1/ Environment • Define the problem • User needs/ insights • Business perspective • Tech capabilities and challenges • Stakeholder perspectives © HEIST, 2017
  29. 29. Step 2/ How Might We? • Start listing your insights • Quick clusters to define opportunity areas • Take those challenges and turn them around • OK to start generating ideas © HEIST, 2017
  30. 30. Stage 2/ DEFINE
  31. 31. Clarity and Brevity © HEIST, 2017 • Design Principles • 3 words • Elevator Pitch • First Tweet
  32. 32. Stage 3/ DIVERGE
  33. 33. Start Sketching © HEIST, 2017 • Sketch 8 ideas in 5 minutes • Sketch 1 idea in 5 minutes • Sketch 1 storyboard in 5 min
  34. 34. Sushi Train • 1 min, sketch or write your idea • Pass it to the person on your right • Build on the idea given to you by the person on your left • Complete the circuit, 5-6 ideas per team © HEIST, 2017
  35. 35. Stage 4/ DECIDE
  36. 36. Vote & Prioritize © HEIST, 2017 • Sticky dots in silence/zen voting • Cluster winning ideas • Quick prioritization (Tech Feasibility x Business Viability)
  37. 37. Stage 5/ PROTOTYPE
  38. 38. Rapid Prototyping © HEIST, 2017 • Paper prototypes, test, reiterate • 3 screens, test, reiterate • Clickable prototypes, test, refine
  39. 39. Stage 6/ VALIDATE
  40. 40. Back to the Start © HEIST, 2017 • User Testing • Natural Environment, not labs • Conversations, not just screens • Don’t be afraid to co-create
  41. 41. Thank you! Kajal@heist7.com

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