Lightning talk presented at Museums and the Web 2014.

1. Introducing social digital
- 7 challenges (and possible solutions)
in 7 minutes
Kajsa Hartig, @kajsahartig
Nordiska museet
Stockholm, Sweden

2. Photo: cwasteson, Flickr, CC-BY, http://www.flickr.com/photos/wastes/5117925636

3. Photo: cwasteson, Flickr, CC-BY, http://www.flickr.com/photos/wastes/5117925636
Sweden’s largest
cultural historical museum
Founded in 1873
Situated in Stockholm
Incl. four castles and manors
+ 160 employees

4. The New Media Department
was founded in 2011
1. Mandate
2. Resources
3. Support from our management

5. Photo: Ubern00b, CC-BY-SA,Wikimedia Commons, http://
en.wikipedia.org/wiki/File:CD_autolev_crop.jpg
Photo: Rama, CC-BY-SA, Wikimedia
Commons, http://en.wikipedia.org/wiki/
File:Canon_EOS_DCS_3c_IMG_4153.jpg

6. Photo: Ubern00b, CC-BY-SA,Wikimedia Commons, http://
en.wikipedia.org/wiki/File:CD_autolev_crop.jpg
Photo: Rama, CC-BY-SA, Wikimedia
Commons, http://en.wikipedia.org/wiki/
File:Canon_EOS_DCS_3c_IMG_4153.jpg

7. The Social Organisation

8. 7 CHALLENGES

9. People
Content
Strategy and
practice
The Digital Ecosystem, inspired by Yale Digital Collections Center.
Technology

10. People
Content
Strategy and
practice
Technology
The Digital Ecosystem, inspired by Yale Digital Collections Center.

11. Disruptive changes

12. Social

13. 1
Inability to
introduce social
digital into the
organisation

14. 2
Lack of social
digital awareness
within
management

15. 3Integrating social
digital in
everyday life

16. 4
Failing to
recognize the
need for a
holistic view –
the digital eco
system

17. 5Inability to re-
prioritize work
efforts

18. 6Lack of flexibility,
rigid structures
and hierarchies

19. 7Lack of adequate
technological
devices, training,
etc.

20. 7 SOLUTIONS

21. 1
2
3
4
5
6
7
Failing to introduce the idea of So/Di
Management not digitally aware
Failing to adopt in every day life
Not paying attention to Digital Echo System
Inability to reprioritize work efforts
Rigid unflexible structures/hierarchies
Lack of adequate devices, training

22. 1
2
3
4
5
6
7
Plan, where to start, what to achieve
Management not digitally aware
Failing to adopt in every day life
Not paying attention to Digital Echo System
Inability to reprioritize work efforts
Rigid unflexible structures/hierarchies
Lack of devices, training

23. 1
2
3
4
5
6
7
Plan, where to start, what to achieve
Invite external expertise, show results
Failing to adopt in every day life
Not paying attention to Digital Echo System
Inability to reprioritize work efforts
Rigid unflexible structures/hierarchies
Lack of devices, training

24. 1
2
3
4
5
6
7
Plan, where to start, what to achieve
Invite external expertise, show results
Make it relevant, educate, support
Not paying attention to Digital Echo System
Inability to reprioritize work efforts
Rigid unflexible structures/hierarchies
Lack of devices, training

25. 1
2
3
4
5
6
7
Plan, where to start, what to achieve
Invite external expertise, show results
Make it relevant, educate, support
Map your system, learn how it works
Inability to reprioritize work efforts
Rigid unflexible structures/hierarchies
Lack of devices, training

26. 1
2
3
4
5
6
7
Plan, where to start, what to achieve
Invite external expertise, show results
Make it relevant, educate, support
Map your system, learn how it works
Educate, launch pilot projects
Rigid unflexible structures/hierarchies
Lack of devices, training

27. 1
2
3
4
5
6
7
Plan, where to start, what to achieve
Invite external expertise, show results
Make it relevant, educate, support
Map your system, learn how it works
Educate, launch pilot projects
Encourage cross departmental work
Lack of devices, training

28. 1
2
3
4
5
6
7
Plan, where to start, what to achieve
Invite external expertise, show results
Make it relevant, educate, support
Map your system, learn how it works
Educate, launch pilot projects
Encourage cross departmental work
Know what it takes to succeed

29. Thank you!