Maa Maane Dettol Ka Dhula, Marketing , marketing mix, right product at right time at right place. product life cycle extension, dettol. advertising , brand campaign,DETTOL

1. MARKETING
* This presentation is based on available promotional activities of the brands and the marketing theories . There is no any
intention to promote a brand and any company.

10. NEED

26. Effective Campaign

27. Encourage healthy hand washing habits and to
promote the launch of its new product ‘Dettol
Squeezy’.

28. The new campaign conceptualised by McCann has been
strategically launched towards the end of the Indian Premier
League. The film opens at a wedding where a man asks the
caterer when he’ll feed people. At this point a brass band begins
to play and a group of young children begin to sing about the
benefits of good hygiene and the importance of washing hands
before eating

29. “The Dettol jingle is a musical way of
reminding people about cleanliness

30. In fact, under the previous series of the ‘Dettol Dettol
Ho’ two ads were launched during the World Cup.
When all the other brands are eyeing the World Cup
and the IPL platform to launch their new campaigns,
Dettol also did the same thing. But it missed the bus
and got caught in the middle of negative attention

31. Dettol Squeezy
Maa Maane Dettol Ka Dhula
https://www.youtube.com/watch?v=bJhWa24nCjA

32. kammph@gmail.com
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