Presentation from DFWSEM #StateOfSearch on November 18, 2013.
Presentation Description: "Data visualization makes incredible content, but by the time you add up the cost of data analysis, graphic design, programmers, and all of the other skills needed to put together big content projects, clients and stakeholders see high costs and often aren't sold on the likelihood of success. Kane will show how you can produce data-based content initiatives that are both successful and cost-effective, paving the way for larger campaigns."
6. Data-Based Content Process:
@KaneJamison
1 - Planning
• Ideation
• Storyline
Creation
• Pre-Outreach
2 - Production
• Research
• Data Collection
• Data Analysis
• Graphic Design
• Programming
• Website Buildout
3 - Promotion
• Owned Social
Promotion
• Outreach
• Paid Amplification
#StateOfSearch
http://hmny.co/databasedcm
7. @KaneJamison
3 Approaches to
Cutting Costs or Increasing Value
1. Automate Research
2. Build A Research Library
3. Use It Up, Wear It Out
#StateOfSearch
9. Automate All The Research:
@KaneJamison
Example of Queries To Find Data Sources:
#StateOfSearch
10. Automate All The Research:
@KaneJamison
“keyword""new study" OR "recent study" OR "new report"
OR "recent report" OR "new research" OR "recent
research" OR "new data" OR "recent data" OR "new
experiment" OR "recent experiment" OR "new
experiments" OR "recent experiments" OR "new survey"
OR "recent survey" site:.edu OR site:.gov
#StateOfSearch
1 - Google Alerts:
site:industrypublication1.org
11. Automate All The Research:
@KaneJamison
2 - Google Scholar Alerts: “bankruptcy“
#StateOfSearch
12. Automate All The Research:
@KaneJamison
Dump all of these alerts directly into a Gmail label that
you can check daily or weekly.
#StateOfSearch
13. Automate All The Research:
@KaneJamison
3 - Automated Tracking With Buzzstream:
#StateOfSearch
14. Automate All The Research:
@KaneJamison
Rather not get them via emails? Two Options:
1. IFTTT > Google Doc
2. Zapier > RSS Feed
#StateOfSearch
15. Automate All The Research:
@KaneJamison
4 - Harvest Tweets Matching Keywords:
I want all the tweets matching this:
“solar""new study" OR "recent study" OR "new report"
OR "recent report" OR "new research" OR "recent
research" OR "new data" OR "recent data" OR "new
experiment" OR "recent experiment" OR "new
experiments" OR "recent experiments" OR "new
survey" OR "recent survey”
#StateOfSearch
16. Automate All The Research:
@KaneJamison
4 - Harvest Tweets Matching Keywords:
#StateOfSearch
Click here to see the full search results for this example.
17. Automate All The Research:
@KaneJamison
Twitter Search > RSS? It’s kind of complicated…
2 Decent Options: Zapier or Twools
#StateOfSearch
18. Automate All The Research:
@KaneJamison
Twitter Search > RSS? It’s kind of complicated…
2 Decent Options: Zapier or Twools
#StateOfSearch
http://iag.me/twools/
22. Build A Library:
@KaneJamison #StateOfSearch
Create a /research/ or /data/ section of
the website
Give each graphic a dedicated page with
a image, 1-2 paragraph description, and
embed code.
23. Build A Library:
@KaneJamison #StateOfSearch
Outreach to the data creators
Outreach to anyone that has cited the data
Tell them about your new “Solar Research
Database” or “Security Industry Data Library”.
31. Use It Up, Wear It Out:
@KaneJamison
A good data-based content
project should last you a year or
years, not a month.
#StateOfSearch
32. Use It Up, Wear It Out:
@KaneJamison
Whitepaper
Webinar
Slidedeck-> Video
Smaller Data Graphic
Printed Rack Card
#StateOfSearch
33. Use It Up, Wear It Out:
@KaneJamison
February:
Outreach to local newspaper
journalists for infographic.
#StateOfSearch
Build Complementary Assets:
34. Use It Up, Wear It Out:
@KaneJamison
February:
Outreach to local newspaper
journalists for infographic.
Result: No responses.
#StateOfSearch
Build Complementary Assets:
35. Use It Up, Wear It Out:
@KaneJamison #StateOfSearch
Build Complementary Assets:
April:
Outreach for interactive timeline, and
mentioned our infographic again.
36. Use It Up, Wear It Out:
@KaneJamison #StateOfSearch
Build Complementary Assets:
April:
Outreach for interactive timeline, and
mentioned our infographic again.
Result: Dedicated newspaper links and
mentions for both assets.
37. Use It Up, Wear It Out:
@KaneJamison
Building complementary assets allows
you to build stronger connections with
the same outreach targets and improve
outreach conversion.
#StateOfSearch
Build Complementary Assets:
38. Use It Up, Wear It Out:
@KaneJamison
Build quarterly and annual content.
#StateOfSearch
Rinse & Repeat:
39. Use It Up, Wear It Out:
@KaneJamison
Save costs on the entire process: design,
storyline, promotion, and more.
Just refresh the data and tell everyone it’s
there.
#StateOfSearch
Rinse & Repeat:
40. @KaneJamison
Kane@ContentHarmony.com
DFWSEM #StateOfSearch
Slides & References at
hmny.co/databasedcm
Thank you.
Most photos from “The Great St.
Louis Bank Robbery”, a 1959 movie
starring Steve McQueen that is now
in the public domain.You can watch
it free on Archive.org:
Editor's Notes
Curate graphics of OPD just like marketingcharts.com. Easy outreach after each one and they'll often promote the archive for you. Brand each graphic, add it to its own page with title and paragraph of commentary, and share socially.
Curate graphics of OPD just like marketingcharts.com. Easy outreach after each one and they'll often promote the archive for you. Brand each graphic, add it to its own page with title and paragraph of commentary, and share socially.
Curate graphics of OPD just like marketingcharts.com. Easy outreach after each one and they'll often promote the archive for you. Brand each graphic, add it to its own page with title and paragraph of commentary, and share socially.
Curate graphics of OPD just like marketingcharts.com. Easy outreach after each one and they'll often promote the archive for you. Brand each graphic, add it to its own page with title and paragraph of commentary, and share socially.
Curate graphics of OPD just like marketingcharts.com. Easy outreach after each one and they'll often promote the archive for you. Brand each graphic, add it to its own page with title and paragraph of commentary, and share socially.
Curate graphics of OPD just like marketingcharts.com. Easy outreach after each one and they'll often promote the archive for you. Brand each graphic, add it to its own page with title and paragraph of commentary, and share socially.
Curate graphics of OPD just like marketingcharts.com. Easy outreach after each one and they'll often promote the archive for you. Brand each graphic, add it to its own page with title and paragraph of commentary, and share socially.
Curate graphics of OPD just like marketingcharts.com. Easy outreach after each one and they'll often promote the archive for you. Brand each graphic, add it to its own page with title and paragraph of commentary, and share socially.
Curate graphics of OPD just like marketingcharts.com. Easy outreach after each one and they'll often promote the archive for you. Brand each graphic, add it to its own page with title and paragraph of commentary, and share socially.
Curate graphics of OPD just like marketingcharts.com. Easy outreach after each one and they'll often promote the archive for you. Brand each graphic, add it to its own page with title and paragraph of commentary, and share socially.