If you want to convince stakeholders that content is an investment you need to start treating it like an investment. Many companies are making content publishing a larger part of their marketing strategy, but not all of them have a full understanding of the pitfalls that come with the territory. Kane will look at how content creators can apply existing risk management industry concepts to the content creation process, including setting goals, managing internal and external contributors, maintaining quality while staying on track and on budget, avoiding promotional failures, and more.

8. Magnitude of Risk =
Likelihood X Impact

22. Umbrella Co.
Rainy Season
+50%
Sunny Season
-25%

23. Umbrella Co.
Rainy Season
+50%
Sunny Season
-25%

24. Umbrella Co.
Resort Co.
Rainy Season
+50%
-25%
Sunny Season
-25%
+50%

25. Umbrella Co.
Resort Co.
Rainy Season
+50%
-25%
Sunny Season
-25%
+50%

54. hmny.co/lavaconriskmgmt

55. hmny.co/lavaconriskmgmt

56. hmny.co/lavaconriskmgmt
hmny.co/contentriskinventory

57. hmny.co/lavaconriskmgmt
hmny.co/contentriskinventory

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