Putting Lipstick on UX Feedback
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Incorporating visuals into reporting of small sample research.
![Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16
2
" [The area of the brain which lights up when we
experience beauty is] involved in our
emotions, our feelings of reward
and pleasure, and our ability to
make decisions.
http://www.wired.com/2011/07/why-does-beauty-exist
Beauty](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Putting Lipstick on UX Feedback
- 1. 1 Pu#ng Lips+ck on UX Feedback Eva Kaniasty / UX Consultant @kaniasty
- 2. Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16 2 " [The area of the brain which lights up when we experience beauty is] involved in our emotions, our feelings of reward and pleasure, and our ability to make decisions. http://www.wired.com/2011/07/why-does-beauty-exist Beauty
- 3. Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16 3 •Compare •Prioritize •Categorize Genera+ng Meaning • Express Confidence • Show Context • Summarize Content *Never forget usability
- 4. 4 COMPARE
- 5. Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16 5 Task Comple+on Same par+cipants Same moderator Same product
- 6. 6 PRIORITIZE
- 7. Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16 7 Findings • The checkout process worked well. 7/8 participants were able to successfully purchase tea. • All 4 mobile participants initially had trouble noticing the hamburger nav. 1 never found it. • Less tea-savvy participants (4/8) had difficulty discovering new teas.
- 8. Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16 8 • The checkout process worked well. 7/8 participants were able to successfully purchase tea. Ŏ • All 4 mobile participants initially had trouble noticing the hamburger nav. 1 never found it. ŏŏŏ • Less tea-savvy participants (2/8) had difficulty discovering new teas. ŏ Findings
- 9. 9 CATEGORIZE
- 10. Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16 10 Par+cipant Summary ♀ 5 Female ♂ 3 Male 4 on Laptops 4 on Smartphones (4 iPhone, 3 Android, 1 Windows Phone) 3 3 2 Thomas TravelerSarah Sophisticate Helen Healthy
- 11. 11 CONFIDENCE
- 12. Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16 12 Ease of Use Ra+ngs Rating Scale Difficult ○␣ ○␣ ○␣ ○ ○␣ ○␣ ○␣ Easy 1 2 3 4 5 6 7 Confidence Level: 90%
- 13. 13 CONTEXT
- 14. Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16 14 System Usability Scale SUS yields a single score per parAcipant. Users are more likely to recommend websites that score above 80 on the SUS. CREDIT: Sauro - MeasuringUsability.com
- 15. 15 CONTENT
- 16. Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16 16 Seman+c Differen+als
- 17. Eva Kaniasty | Red Pill UX | @kaniasty Tools 17 •Infogr.am (use code uxpaboston) •plot.ly •Excel •Powerpoint •Photoshop •Illustrator
- 18. 18 MISTAKES
- 19. Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16 19 Visualiza+on Mistakes 1. Implying statistical significance 2. Over-aggregation 3. Comparing apples to oranges 4. Leaving out context 5. Adding meaningless visual noise 6. Poor usability
- 20. Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16 20 Task Comple+on
- 21. Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16 21 Findings
- 22. Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16 22 Par+cipant Summary
- 23. Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16 23 Ease of Use Ra+ngs Rating Scale Difficult ○␣ ○␣ ○␣ ○ ○␣ ○␣ ○␣ Easy 1 2 3 4 5 6 7 80%rated above average http://bit.ly/statscalculators
- 24. Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16 24 Product Reac+on Cards
- 25. Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16 25 SUS Credit: Tullis & Albert - Measuring the User Experience
- 26. Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16 26 " [The area of the brain which lights up when we experience beauty is] involved in our emotions, our feelings of reward and pleasure, and our ability to make decisions. http://www.wired.com/2011/07/why-does-beauty-exist Beauty
Editor's Notes
- Beauty evokes curiosity / opposite of curiosity is boredom
- If you visualization generates more questions than it answers, use words.
- Same participants Same moderator Same product
- Confidence is visualized/stated.
- Numbers are summaries
- Tables are great visualizations.
- Practice!
- Practice!
- Were the same tasks used across all studies? Was the same product tested? Were the participants similar?
- How many issues does 30% represent? Does each icon represent an issue or a participant? How do you define ‘high severity’? Is this good or bad?
- Sometimes numbers make the best visuals. Why do I need a visual to understand this?
- Is this statistically significant?
- What do the colors mean? What does word size represent? What’s the sample size?
- Am I missing data or context?
- Beauty evokes curiosity / opposite of curiosity is boredom