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UX

AND THE PRODUCT
MANAGER


EVA KANIASTY / UX CONSULTANT
@KANIASTY
1
A LITTLE KNOWLEDGE
2
1. METHODS
2. PROCESS
3. MINDSET
METHODS
3
4
MARKET RESEARCH OR USER RESEARCH?
5
MARKET RESEARCH
LARGE SAMPLES
STATISTICS
DEMOGRAPHICS
ATTITUDES/OPINIONS
QUANTITATIVE + QUALITATIVE
6
USER RESEARCH
SMALLER SAMPLES
GOALS AND NEEDS
BEHAVIORS
QUALITATIVE + QUANTITATIVE
UNDERSTANDING USERS
7
8
FOCUS GROUP | USABILITY TEST
SURVEY | ONLINE TESTING
ONE METHOD MADNESS
LET’S USABILITY TEST IT!
LET’S WIREFRAME IT! 9
10
USER FEEDBACK METHODS
MODERATED TESTING
UNMODERATED TESTING
COLLABORATIVE WORKSHOPS
USER INTERVIEWS
USER WORKSHOPS
FIELD RESEARCH
5 SECOND TEST
TREE TESTING
CARD SORTING
PREFERENCE TESTING
DIARY STUDIES
VISUAL SURVEYS
11
UX DESIGN METHODS
DESIGN WORKSHOPS
PROTOTYPING
SKETCHING
WIREFRAMING
SITE MAPPING
JOURNEY MAPPING
PERSONAS
SCENARIOS
USER WORKFLOWS
AFFINITY DIAGRAMMING
…+ 100 OTHER VISUAL THINKING METHODS
12
UX TOOLS
1 MILLION PROTOTYPING TOOLS
OPTIMALWORKSHOP
USABILITYHUB
LOOP11
USERZOOM
USERTESTING.COM
GOTOMEETING
WEBEX
13
ONE METHOD MADNESS
TRIANGULATION
(UX) STRATEGIC PAUSE
14
PROCESS
15
16
WAITING TO GET USER FEEDBACK
Design Dev Testing Live!
Design Dev OMG!!!
17
WAITING TO GET USER FEEDBACK
PROTOTYPE
18
WORKING IN PARALLEL
COLLABORATE
19
TELLING, NOT SHOWING
WORK(SHOP) IT
20
CALLING IT DONE
ITERATE
21
STOP AND THINK
IS THE UX INFORMING DESIGN?
IS IT REDUCING PROJECT DELAYS?
22
MINDSET
DESIGNING FOR “EVERY BRO”
23
24
DESIGNING FOR “EVERY BRO”
EMPATHIZE
25
FEAR OF TESTING
LISTEN
CHECKING THE UX BOX
26
27
STOP
COLLABORATE AND LISTEN

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UX and the Product Manager