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Essential Personal BrandingThe essential secrets of personal brandingare revealed by William F. Zachmann, CEO,Canopus Rese...
What We Will Cover in this Presentation:     •   Personal Branding’s Origins and History     •   Personal Branding Learnin...
Origin of the Personal Branding Craze
Leading to a Plethora of Publications:
Including Dan Schwabel’s Me 2.0:
And a Plethora of Web Sites:     •   Tom Peters’ Fast Company Article:         http://www.fastcompany.com/magazine/10/bran...
Personal Branding Style A: Fox Hunting
Personal Branding Style B: Fishing
Fox Hunting Style – It’s all about:     • Having the right       – Companions,       – Horses, and       – Hounds     • Pu...
Fishing – It’s all about:     • What sort of fish you want to catch,     • Knowing where the fish are, and     • Having th...
The Container and the Content    • Form or Substance?    • What Matters Most:        – Advertising/Sales/Marketing, or    ...
Self Improvement = Product Improvement     • SWOT Analysis       – Strengths       – Weaknesses       – Opportunities     ...
Selling Yourself Effectively     • Understanding Buyers and Sellers     • Mastering Your 21st Century Tools of Trade      ...
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Essential Personal Branding by Will Zachmann

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Essential Personal Branding by Will Zachmann

  1. 1. Essential Personal BrandingThe essential secrets of personal brandingare revealed by William F. Zachmann, CEO,Canopus Research Inc. *;-)
  2. 2. What We Will Cover in this Presentation: • Personal Branding’s Origins and History • Personal Branding Learning Resources • Contrasting Personal Branding Styles • Roles of the Container and the Content • The Critical Role of Product Quality • Your Product Improvement Plan • Selling Your Goods and Services • What’s Next
  3. 3. Origin of the Personal Branding Craze
  4. 4. Leading to a Plethora of Publications:
  5. 5. Including Dan Schwabel’s Me 2.0:
  6. 6. And a Plethora of Web Sites: • Tom Peters’ Fast Company Article: http://www.fastcompany.com/magazine/10/brandyou.html • Dan Schwabel’s Personal Branding Blog: http://www.personalbrandingblog.com/ • William Arruda’s, “Personal Branding Guru”: http://www.williamarruda.com/ • Our Own Frank Cutitta’s Center for Global Branding: http://www.brandsintl.com/home.html • Personal Branding TV: http://www.personalbranding.tv/ • Personal Branding from the Inside Out (UK): http://personalbrandingfromtheinsideout.com/ • A Personal Branding Facebook Page: https://www.facebook.com/personalbranding • The Personal Branding Group: http://www.thepersonalbrandinggroup.com/ • Susan Hodgkinson’s The Personal Brand Company: http://www.thepersonalbrandcompany.com/ • And many more . . .
  7. 7. Personal Branding Style A: Fox Hunting
  8. 8. Personal Branding Style B: Fishing
  9. 9. Fox Hunting Style – It’s all about: • Having the right – Companions, – Horses, and – Hounds • Pursuing the fox aggressively, and • Running it down effectively
  10. 10. Fishing – It’s all about: • What sort of fish you want to catch, • Knowing where the fish are, and • Having the right: – Rod – Hook – Line – Bait – Lures
  11. 11. The Container and the Content • Form or Substance? • What Matters Most: – Advertising/Sales/Marketing, or – Quality of Product? • Effective Messaging Counts, but • Quality of Goods/Services Do, Too! • Honest Assessment of Product Quality • Quality Improvement Critical for Success
  12. 12. Self Improvement = Product Improvement • SWOT Analysis – Strengths – Weaknesses – Opportunities – Threats • Your Product Improvement Plan – Knowledge – Skills – Character – Contacts
  13. 13. Selling Yourself Effectively • Understanding Buyers and Sellers • Mastering Your 21st Century Tools of Trade – Social Media Marketing – Search Engine Optimization – Blogs and Tweets – Personal Digital Networking – Outreach Options (email, ads, lists, PR etc.) • Knowing Where You Want to Go • Knowing What to do When You Get There • Me 2.0 vs. just “Me, too!”

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