15. GOLF “The mCILROY EFFECT” 80% Reading about golf in newspapers (compared to 2010) TGI_KantarMediaTarget Group Index Golf fans in NI 50% more likely to read or write twitter feeds 10 Aug TGI_KantarMediaTarget Group Index 20,000 more NI consumers interested in golf than in 2011 10 Aug McIlroyRoryRory McIlroy Northern Ireland... Golf Capital of the World!! 17 Jul 74% Reading about golf online (compared to 2010) Base: All Adults 15+ Source: NI TGI 2011
16. LOCALITY STRONG DEMAND FOR LOCAL PRODUCE 42% AGREE: “I always buy local food brands where available” Shoppers visiting local coffee shops: 12,000 NI 26% GB 18% Rise in number of NI shoppers visiting local bakeries (compared to 2010) Base: All Adults 15+ Source: NI TGI 2011
17. Word of mouth What are ni consumers talking about? Consumers posting reviews or comments online: Top Areas of Interest: Film: 72% Music: 69% Holidays & Travel: 72% Food & Drink: 67% Base: All Adults 15+ Source: NI TGI 2011
18. Tv GENRES Northern irish women’s favourite programmes Top 3 Programmes Genres (By Vert %): Any Drama – 67% [126] Soaps – 58% [132] Films – 40% [94] Coronation Street (56%) ITV1 Top Programme (by Vert %): EastEnders 50% BBC1 Emmerdale 44% ITV1 Come Dine With Me 40% C4 Dancing on Ice 39% ITV1 Strictly Come Dancing 38% BBC1 Base: All Adults 15+ Source: NI TGI 2011
19. Tv GENRES Northern irishMEN’s favourite programmes Top 3 Programmes Genres (By Vert %): Films – 45% [106] Sports News – 40% [166] Any Drama – 39% [73] UEFA Champions League (49%) ITV1 Top Programme (by Vert %): Match of the Day 49% BBC1 UTV Live @ 6 35% UTV ITV Evening News 34% UTV Sky Sports Live Football 34% Sky Sports 1 Newsline 6.30 33% BBC1 NI Base: All Adults 15+ Source: NI TGI 2011
20. RADIO KEEPING IT LOCAL IN NORTHERN IRELAND 2010: 24% of adults listen to local news and current affairs 2011: 28% of adults listen to local news and current affairs Base: All Adults 15+ Source: NI TGI 2011
21. BEAUTY TREATMENTS LOOKING GOOD IN NORTHERN IRELAND 2010 33% of women visit beauty salons 2011 41% of women visit beauty salons Women undergoing hair removal treatments: GB 12% NI 22% Base: All Adults 15+ Source: NI TGI 2011
22. UTILITY SUPPLIERSENERGISING NORTHERN IRELAND “43,500 Newspaper readers have changed gas or electricity to a new supplier Base: Newspaper Readers Source: NI TGI 2011
![NEW DEVELOPMENTS & INNOVATIONS ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)